Marketing Strategy Analyst
Corps Team, Atlanta, GA, United States
Our client, a package delivery and supply chain management company, is seeking an experienced Marketing Strategy Senior Analyst for a 4+ month contract role in Atlanta, GA. This role is hybrid.
Job Summary This position gathers data and performs analyses to develop and evaluate the company’s marketing strategy. The Analyst will consult with internal subject matter experts to assist in identifying the best approach to gather information and solve business issues. This position follows relevant trends, works with marketing research, and conducts customer visits to understand customer needs. This person uses in-house reporting tools and secondary data sources to gather data for analyses and decision-making. This position summarizes and communicates results of analyses to key stakeholders throughout the organization.
Responsibilities
Develops subject matter expertise on internal and external sources of information for analyses to provide information for decision making. Identifies the key trends in each region/product to determine how they impact customers, industry, competitors, and company.
Creates and updates business cases by creating sophisticated financial models based on market 3rd party and company data sources (e.g. BIA, Data Warehouse, etc.).
Develops metrics to determine the effectiveness of marketing programs and tracks region/product performance.
Presents findings cross functionally to key stakeholders and identifies opportunities to bridge relevant initiatives.
Qualifications
Bachelor’s Degree, Master's Degree, or equivalent in Marketing
Proficient in Microsoft Office Word, PowerPoint, and Excel
3+ years of Marketing Analysis experience
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Job Summary This position gathers data and performs analyses to develop and evaluate the company’s marketing strategy. The Analyst will consult with internal subject matter experts to assist in identifying the best approach to gather information and solve business issues. This position follows relevant trends, works with marketing research, and conducts customer visits to understand customer needs. This person uses in-house reporting tools and secondary data sources to gather data for analyses and decision-making. This position summarizes and communicates results of analyses to key stakeholders throughout the organization.
Responsibilities
Develops subject matter expertise on internal and external sources of information for analyses to provide information for decision making. Identifies the key trends in each region/product to determine how they impact customers, industry, competitors, and company.
Creates and updates business cases by creating sophisticated financial models based on market 3rd party and company data sources (e.g. BIA, Data Warehouse, etc.).
Develops metrics to determine the effectiveness of marketing programs and tracks region/product performance.
Presents findings cross functionally to key stakeholders and identifies opportunities to bridge relevant initiatives.
Qualifications
Bachelor’s Degree, Master's Degree, or equivalent in Marketing
Proficient in Microsoft Office Word, PowerPoint, and Excel
3+ years of Marketing Analysis experience
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