DIGITAL CAMPAIGN MANAGER (FULL-TIME, LONGMEADOW)
whmp.com, Longmeadow, MA, United States
Overview
Job Title:
Digital Campaign Manager Location:
Longmeadow, Massachusetts (In-Person Only – no remote options) Company:
Springfield Rocks Media Group/Saga Communications Employment Type:
Full-time with benefits Salary Range:
$65k-$75k
Position Summary The Digital Campaign Manager is the control center for all digital advertising execution at the Springfield Rocks Media Group. This role ensures that every PPC, Targeted Display, and Social Media campaign moves through a clear, disciplined process, from order intake to execution, optimization, and performance storytelling.
This is not a “build ads all day” role. It’s an ownership role.
The right person loves clarity, thrives on coordination, and takes pride in making complex systems feel calm, organized, and predictable.
What You’ll Own (Not Just Support)
Single Intake & Quality Control
Serve as the single point of intake for all digital advertising orders
Review every order for completeness, clarity, and alignment with goals
Ensure budgets, timelines, assets, and expectations are clearly defined before execution
Push back (politely and confidently) when something isn’t ready
You prevent problems instead of cleaning them up later.
Assignment & Coordination
Assign approved orders to the appropriate specialists: PPC, Targeted Display, Social Media
Act as the central hub between sales, managers, and specialists
Field questions, changes, and follow-ups so specialists can stay focused on execution
Specialists execute. You orchestrate.
Campaign Oversight & Optimization
Monitor live campaigns to ensure they launch on time and perform as expected
Collaborate with specialists on optimizations and adjustments
Step in directly when needed to improve performance or resolve issues
Maintain confidence and control even when multiple campaigns are moving at once
You’re not panicked by moving parts – you organize them.
Reporting & Performance Storytelling
Translate campaign data into clear, understandable insights
Support managers and sales teams with performance context and talking points
Help turn numbers into stories that explain what worked, what didn’t, and what’s next
You make data useful, not intimidating.
Experience That Helps (But Isn’t Everything) - Experience with PPC, display, or paid social advertising
- Comfort working with performance data and dashboards
- Experience coordinating between sales and technical teams
- Agency, or digital advertising background is a plus
We care more about how you think and work than where you’ve worked.
How Success Is Measured
Orders are complete before execution
Campaigns launch on time
Specialists stay focused and productive
Sales teams feel supported, not confused
Managers trust the process
Clients get clear performance stories
When this role is done well, everything feels smoother, even when volume increases.
Final Reality Check If you love:
Creating order from chaos
Being the steady hand others rely on
Owning outcomes instead of tasks
You’ll thrive here. If you prefer constant adrenaline, loose structure, or skipping steps… this role will feel frustrating.
How to Apply If you’re ready to explore a new chapter, send your resume and cover letter in confidence to:
Mike Ekblom , Vice President & General Manager Springfield Rocks Media Group 167 Dwight Road, Suite 301 Longmeadow, MA 01106 jobs@rock102.com
EEO Statement:
Springfield Rocks Media Group is a division of publicly held Saga Communications and an EOE.
#J-18808-Ljbffr
Digital Campaign Manager Location:
Longmeadow, Massachusetts (In-Person Only – no remote options) Company:
Springfield Rocks Media Group/Saga Communications Employment Type:
Full-time with benefits Salary Range:
$65k-$75k
Position Summary The Digital Campaign Manager is the control center for all digital advertising execution at the Springfield Rocks Media Group. This role ensures that every PPC, Targeted Display, and Social Media campaign moves through a clear, disciplined process, from order intake to execution, optimization, and performance storytelling.
This is not a “build ads all day” role. It’s an ownership role.
The right person loves clarity, thrives on coordination, and takes pride in making complex systems feel calm, organized, and predictable.
What You’ll Own (Not Just Support)
Single Intake & Quality Control
Serve as the single point of intake for all digital advertising orders
Review every order for completeness, clarity, and alignment with goals
Ensure budgets, timelines, assets, and expectations are clearly defined before execution
Push back (politely and confidently) when something isn’t ready
You prevent problems instead of cleaning them up later.
Assignment & Coordination
Assign approved orders to the appropriate specialists: PPC, Targeted Display, Social Media
Act as the central hub between sales, managers, and specialists
Field questions, changes, and follow-ups so specialists can stay focused on execution
Specialists execute. You orchestrate.
Campaign Oversight & Optimization
Monitor live campaigns to ensure they launch on time and perform as expected
Collaborate with specialists on optimizations and adjustments
Step in directly when needed to improve performance or resolve issues
Maintain confidence and control even when multiple campaigns are moving at once
You’re not panicked by moving parts – you organize them.
Reporting & Performance Storytelling
Translate campaign data into clear, understandable insights
Support managers and sales teams with performance context and talking points
Help turn numbers into stories that explain what worked, what didn’t, and what’s next
You make data useful, not intimidating.
Experience That Helps (But Isn’t Everything) - Experience with PPC, display, or paid social advertising
- Comfort working with performance data and dashboards
- Experience coordinating between sales and technical teams
- Agency, or digital advertising background is a plus
We care more about how you think and work than where you’ve worked.
How Success Is Measured
Orders are complete before execution
Campaigns launch on time
Specialists stay focused and productive
Sales teams feel supported, not confused
Managers trust the process
Clients get clear performance stories
When this role is done well, everything feels smoother, even when volume increases.
Final Reality Check If you love:
Creating order from chaos
Being the steady hand others rely on
Owning outcomes instead of tasks
You’ll thrive here. If you prefer constant adrenaline, loose structure, or skipping steps… this role will feel frustrating.
How to Apply If you’re ready to explore a new chapter, send your resume and cover letter in confidence to:
Mike Ekblom , Vice President & General Manager Springfield Rocks Media Group 167 Dwight Road, Suite 301 Longmeadow, MA 01106 jobs@rock102.com
EEO Statement:
Springfield Rocks Media Group is a division of publicly held Saga Communications and an EOE.
#J-18808-Ljbffr