Performance Marketing Specialist
LendingTree, LLC, Charlotte, NC, United States
Overview
The Position: Day-to-day interaction with the Performance Marketing team, supporting performance-based marketing initiatives and data-driven decision-making. Assist in the execution and optimization of performance marketing acquisition efforts across various digital channels including SEM, display, social, email, etc. Monitor and analyze KPIs to track campaign effectiveness and generate actionable insights to improve ROI. Conduct deep-dive data analysis to assess campaign performance, identifying trends and opportunities for optimization. Support online partner relationships by assisting in sourcing, tracking, and evaluating partnership performance. Assist in the full pipeline process of prospecting, qualifying, launching, optimizing, and growing new performance marketing partnerships. Collaborate with cross-functional teams to refine campaign strategies based on data-driven insights. Help manage campaign reporting, analytics, and dashboards to ensure accurate tracking and measurement of marketing efforts.
Basic Experience / Training / Education
1-3 years in an online marketing or digital analytics function at an online retail or lead generation company
Experience with campaign analysis and reporting tools
Previous experience in affiliate marketing preferred
Understanding of marketing pixels, database management, and software/application API integrations
Preferred Experience / Training / Education
A solid foundation in business analytics and digital marketing concepts
Required Knowledge / Skills / Abilities
General knowledge of online marketing, online lead generation, and conversion strategies
Strong analytical skills with the ability to interpret data and provide recommendations
Experience with A/B and multivariate testing
Demonstrated ability to optimize spend through creative and landing page optimization strategies
Ability to work collaboratively, take feedback, and function autonomously
Proficiency in Microsoft Excel, or the ability and willingness to become a power user quickly
About the Company LendingTree is the nation’s largest online lending marketplace. We connect customers with multiple lenders to help them find the best deals on loans, credit cards, savings accounts and insurance, with a goal of helping people save money by comparing lenders.
We’ve built tools like the LendingTree app and My LendingTree dashboard to help consumers manage their financial health.
What else you should know:
We’re a publicly-traded company (TREE).
We’ve welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.
We’ve built tools to help consumers manage and monitor their financial health.
Benefits Medical, dental, vision insurance, 401(k) matching, life insurance, pet insurance, and a competitive PTO (paid time off) policy
LendingTree is an equal opportunity employer. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.
Culture We’re a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We’re collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you’ll ever work with. We care more about your smarts than the clothes you wear, and we’re pretty good about rewarding innovation, creativity and getting stuff done.
Come work with us!
LendingTree is committed to providing reasonable support and accommodations in our recruiting processes for qualified candidates who require such accommodations. If you need support, please reach out to RecruitingOps@lendingtree.com.
Apply for this job #J-18808-Ljbffr
The Position: Day-to-day interaction with the Performance Marketing team, supporting performance-based marketing initiatives and data-driven decision-making. Assist in the execution and optimization of performance marketing acquisition efforts across various digital channels including SEM, display, social, email, etc. Monitor and analyze KPIs to track campaign effectiveness and generate actionable insights to improve ROI. Conduct deep-dive data analysis to assess campaign performance, identifying trends and opportunities for optimization. Support online partner relationships by assisting in sourcing, tracking, and evaluating partnership performance. Assist in the full pipeline process of prospecting, qualifying, launching, optimizing, and growing new performance marketing partnerships. Collaborate with cross-functional teams to refine campaign strategies based on data-driven insights. Help manage campaign reporting, analytics, and dashboards to ensure accurate tracking and measurement of marketing efforts.
Basic Experience / Training / Education
1-3 years in an online marketing or digital analytics function at an online retail or lead generation company
Experience with campaign analysis and reporting tools
Previous experience in affiliate marketing preferred
Understanding of marketing pixels, database management, and software/application API integrations
Preferred Experience / Training / Education
A solid foundation in business analytics and digital marketing concepts
Required Knowledge / Skills / Abilities
General knowledge of online marketing, online lead generation, and conversion strategies
Strong analytical skills with the ability to interpret data and provide recommendations
Experience with A/B and multivariate testing
Demonstrated ability to optimize spend through creative and landing page optimization strategies
Ability to work collaboratively, take feedback, and function autonomously
Proficiency in Microsoft Excel, or the ability and willingness to become a power user quickly
About the Company LendingTree is the nation’s largest online lending marketplace. We connect customers with multiple lenders to help them find the best deals on loans, credit cards, savings accounts and insurance, with a goal of helping people save money by comparing lenders.
We’ve built tools like the LendingTree app and My LendingTree dashboard to help consumers manage their financial health.
What else you should know:
We’re a publicly-traded company (TREE).
We’ve welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.
We’ve built tools to help consumers manage and monitor their financial health.
Benefits Medical, dental, vision insurance, 401(k) matching, life insurance, pet insurance, and a competitive PTO (paid time off) policy
LendingTree is an equal opportunity employer. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.
Culture We’re a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We’re collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you’ll ever work with. We care more about your smarts than the clothes you wear, and we’re pretty good about rewarding innovation, creativity and getting stuff done.
Come work with us!
LendingTree is committed to providing reasonable support and accommodations in our recruiting processes for qualified candidates who require such accommodations. If you need support, please reach out to RecruitingOps@lendingtree.com.
Apply for this job #J-18808-Ljbffr