SEO Strategist Job at Kanbar Digital, LLC in San Diego

Company Description Kanbar Digital specializes in transforming marketing into a scalable growth engine by bridging fragmented data and crowded channels with clarity and execution excellence. With extensive experience across industries like CPG, Health & Fitness, Sports, and Automotive, we tailor strategies to align with customer behaviors and business objectives. Our integrated teams leverage media, creative, data, and analytics to deliver measurable outcomes and sustainable success. At Kanbar Digital, we empower businesses to move from reactive to intentional growth, creating value through connected systems and meaningful insights. Role Description This is a full-time hybrid role based in San Diego, CA, with the flexibility for partial remote work. As an SEO Strategist, you will develop, execute, and optimize search engine strategies to enhance online visibility and drive organic traffic. Day-to-day tasks involve conducting keyword research, performing SEO audits, implementing on-page optimization, managing link-building campaigns, and analyzing web analytics data to provide actionable insights. You will collaborate with cross-functional teams to ensure SEO best practices are integrated across content and marketing initiatives. Responsibilities Manage and Support 5–8 Clients Develop and execute comprehensive SEO strategies aligned with client business goals Conduct advanced keyword research, competitive analysis, and search opportunity mapping Lead on-page optimization initiatives including title tags, meta descriptions, internal linking, and content optimization Conduct technical SEO audits and collaborate with development teams to resolve crawl, indexing, and performance issues Analyze website performance using tools such as Google Analytics, Google Search Console, and SEO platforms Identify opportunities for content growth, site architecture improvements, and search visibility expansion Guide and support execution of off-page SEO initiatives including link acquisition and digital PR opportunities Collaborate with the content, paid media, and marketing teams to align SEO initiatives with broader campaign strategies Provide strategic insights and performance reporting to clients and internal stakeholders Stay up-to-date on industry trends, algorithm updates, and evolving SEO best practices Qualifications Proficiency in Keyword Research and On-Page SEO to optimize website content and improve search engine rankings. Experience conducting in-depth SEO Audits to identify opportunities and weaknesses in website performance. Strong knowledge of Link Building strategies and techniques to enhance domain authority and organic traffic. Expertise in Web Analytics and reporting to measure performance, identify trends, and guide strategy adjustments. Familiarity with SEO tools such as Google Analytics, Google Search Console, and SEO software like SEMrush or Ahrefs. Collaborative mindset with excellent communication skills for cross-functional team coordination. A passion for staying updated on the latest SEO trends, algorithms, and best practices. Bachelor’s degree in Marketing, Business, Communications, or a related field preferred. Requirements 5-7 years of experience in SEO or organic search strategy Bachelor’s degree in Marketing, Computer Science, or a related field Strong knowledge of technical SEO, on-page optimization, and search ranking factors Experience conducting technical audits and implementing SEO recommendations Proficiency with tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar platforms Ability to interpret performance data and translate insights into strategic recommendations Strong communication skills with the ability to present strategy and performance insights to clients Ability to manage multiple projects and priorities in a fast-paced environment Salary: $75,000-$90,000 per year, commensurate with experience. #J-18808-Ljbffr In Summary: As an SEO Strategist, you will develop, execute, and optimize search engine strategies to enhance online visibility and drive organic traffic . You will collaborate with cross-functional teams to ensure SEO best practices are integrated across content and marketing initiatives . At Kanbar Digital, we empower businesses to move from reactive to intentional growth . En Español: Descripción de la compañía Kanbar Digital se especializa en transformar el marketing en un motor de crecimiento escalable mediante el puente entre datos fragmentados y canales concurridos con claridad y excelencia de ejecución. Con una amplia experiencia en industrias como CPG, Health & Fitness, Sports y Automotive, adaptamos estrategias para alinearse con los comportamientos del cliente y objetivos comerciales. Nuestros equipos integrados aprovechan medios, creatividad, datos y análisis para ofrecer resultados medibles y éxito sostenible. En Kanbar digital, empoderamos a las empresas para pasar de SEO reactivo al crecimiento intencional, creando valor a través de sistemas conectados e información significativa. Colaborará con equipos interfuncionales para garantizar que las mejores prácticas de SEO se integren a través de iniciativas de contenido y marketing. Responsabilidades Gestionar y apoyar problemas de rendimiento 58 Clientes Desarrollar e ejecutar estrategias integrales de SEO alineadas con los objetivos del negocio del cliente Realizar investigaciones avanzadas sobre palabras clave, análisis competitivo y mapeo de oportunidades de búsqueda Liderazgo en iniciativas de optimización dentro de la página incluyendo etiquetas de título, meta descripciones, vinculación interna y optimización de contenidos Realiza auditorías técnicas de SEO y colabora con equipos de desarrollo para resolver problemas de rastreo, indexación y desempeño Analizar herramientas como Google Analytics, Google Search Console y Google Analytics Plataformas de diseño Identificar oportunidades de crecimiento de contenido, mejoras de arquitectura del sitio web, y ampliación de visibilidad y ejecución de iniciativas fuera de páginas Oportunidades relacionadas con el liderazgo, meta-descripciones, vínculos sociales, interconexión de conocimientos técnicos, redes sociales o medios de comunicación Para mejorar sus capacidades y desarrollos Los últimos años de trabajo En términos de SEO Las mejores experiencias de investigación y gestión de datos relacionados con las plataformas de mercadotecnológicas, así como las habilidades y la mejora de la calidad de funcionamiento de las relaciones entre empresas y los clientes, Estratéticas de SEO, La aplicación de las mejores tecnologías de inteligencia tecnológicas y la información y la búsquedas, etc.