Content Specialist
Impact Networking, Chicago, IL, United States
Overview
The Content Strategist is a core member of the Digital Experience (DX) team within Impact’s Managed Marketing division. This role owns content strategy, SEO, and content production across all formats — blog posts, case studies, whitepapers, landing pages, website copy, and more — driving measurable organic growth and supporting full‑funnel campaign performance for mid‑market B2B clients.
Every aspect of this role is AI‑augmented. You will work inside Impact’s agentic‑AI operating system, where AI agents support research, drafting, data assembly, audits, and performance analysis. Your job is to direct these agents, apply strategic judgment to their output, and continuously refine the AI‑augmented workflows that make your work faster and better. We are actively building new AI capabilities into every part of this role — from assessment diagnostics to ongoing content strategy and production — and the right person will help shape what that looks like.
This means we’re looking for someone who is genuinely excited about working with AI, not just comfortable with it. You should see AI as a force multiplier for your expertise and want to be part of defining how human + AI collaboration works in content strategy.
Responsibilities
Own content strategy and production
across all formats and funnel stages, using AI‑augmented workflows to accelerate research, drafting, optimization, and competitive analysis while applying your strategic judgment to ensure quality and relevance.
Lead SEO strategy
including keyword research, search intent analysis, technical SEO assessment, competitive content positioning (share of voice, ranking gaps), and content gap identification — leveraging AI tools to scale analysis and surface insights faster.
Contribute content‑specific expertise
during client assessments, including performance audits across assigned funnel stages, content production roadmaps, tactical proposals, and performance forecasts that feed integrated campaign planning.
Build and maintain website content architecture
— site maps, page hierarchy, URL structures, and content inventories — grounded in SEO data and aligned with UX and development teams.
Deliver client reporting and performance analysis
including organic traffic growth, keyword rankings, content engagement metrics, and ROI narratives that connect content activity to business outcomes.
Manage content production
across multiple concurrent client engagements, coordinating sprint schedules, deliverable timelines, and quality standards.
Collaborate across the DX team
(Paid Media, UX/UI, Full‑stack Development, Email) and with Marketing Strategists to ensure content operates as part of one integrated system, not a silo.
Continuously improve AI‑augmented processes
— refining prompts, workflows, and feedback loops to increase output quality, reduce revision cycles, and help define how AI supports content strategy as new capabilities are built.
Qualifications & Experience
2+ years of experience in content strategy
or SEO‑focused content creation. (B2B experience preferred; agency/consultancy a plus).
Strong command of SEO fundamentals : keyword research, search intent, technical SEO, and full‑funnel content strategy.
Proficiency with core tools
including Ahrefs, Google Search Console, Google Analytics, and CMS platforms (HubSpot or similar).
Excellent writing and editing skills
with the ability to adapt for different B2B industries (manufacturing, financial services, professional services, construction).
Ability to manage multiple concurrent clients
and projects without sacrificing quality or deadlines.
Genuine enthusiasm for working with AI
— you want to direct AI agents, refine their output, and help build workflows that don’t exist yet. Comfort with ambiguity and a willingness to experiment are essential.
Collaborative, low‑ego communicator
able to work effectively with technical and non‑technical audiences.
What Drives Impact Our purpose is people. We empower them to innovate, grow, and succeed. That's how we change the world – one person, one company, one community at a time.
Behaviors define what our values look like in action. Leaders are expected to model them; teams are expected to live them:
Innovation : We embrace change because innovation lives outside the comfort zone.
Passion : We are driven by purpose, fueled by passion, and obsessed with making an impact.
Honesty : We are fiercely transparent and consistently honest.
Fun : We fuel work with fun, knowing life's too short for boring.
Low Ego : We champion ideas over titles, because brilliance knows no rank.
One Team : We win as a team, we lose as a team, we are one team.
Compensation The typical base salary for this role is $70,000‑$80,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skillset, experience and training, licensures and/or certifications, and other organizational needs. Impact may offer applicable incentive compensation plans depending on role and/or department. Full compensation details can be discussed with an Impact Talent Acquisition team member at the start of the interview process.
Benefits
Up to 20 days of PTO
Up to 7 paid sick days
12+ paid holidays
Paid parental leave
Comprehensive health, disability, life, dental and vision plans
401(k) & retirement plans with complimentary financial advisory services
Tenure incentives at 5‑year (Tiffany & Co. gift card), 10‑year (Rolex), and 20‑year ($20,000 check) marks
Continued education reimbursement
Ongoing training & development opportunities
Work Authorization & Immigration Sponsorship Candidates must be authorized to work in the United States at the time of application. Immigration sponsorship may be considered in limited circumstances based on business need, cost, workforce planning, and applicable government requirements. Impact does not guarantee sponsorship for any visa category and may decline certain petitions based on associated costs or regulatory requirements.
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Every aspect of this role is AI‑augmented. You will work inside Impact’s agentic‑AI operating system, where AI agents support research, drafting, data assembly, audits, and performance analysis. Your job is to direct these agents, apply strategic judgment to their output, and continuously refine the AI‑augmented workflows that make your work faster and better. We are actively building new AI capabilities into every part of this role — from assessment diagnostics to ongoing content strategy and production — and the right person will help shape what that looks like.
This means we’re looking for someone who is genuinely excited about working with AI, not just comfortable with it. You should see AI as a force multiplier for your expertise and want to be part of defining how human + AI collaboration works in content strategy.
Responsibilities
Own content strategy and production
across all formats and funnel stages, using AI‑augmented workflows to accelerate research, drafting, optimization, and competitive analysis while applying your strategic judgment to ensure quality and relevance.
Lead SEO strategy
including keyword research, search intent analysis, technical SEO assessment, competitive content positioning (share of voice, ranking gaps), and content gap identification — leveraging AI tools to scale analysis and surface insights faster.
Contribute content‑specific expertise
during client assessments, including performance audits across assigned funnel stages, content production roadmaps, tactical proposals, and performance forecasts that feed integrated campaign planning.
Build and maintain website content architecture
— site maps, page hierarchy, URL structures, and content inventories — grounded in SEO data and aligned with UX and development teams.
Deliver client reporting and performance analysis
including organic traffic growth, keyword rankings, content engagement metrics, and ROI narratives that connect content activity to business outcomes.
Manage content production
across multiple concurrent client engagements, coordinating sprint schedules, deliverable timelines, and quality standards.
Collaborate across the DX team
(Paid Media, UX/UI, Full‑stack Development, Email) and with Marketing Strategists to ensure content operates as part of one integrated system, not a silo.
Continuously improve AI‑augmented processes
— refining prompts, workflows, and feedback loops to increase output quality, reduce revision cycles, and help define how AI supports content strategy as new capabilities are built.
Qualifications & Experience
2+ years of experience in content strategy
or SEO‑focused content creation. (B2B experience preferred; agency/consultancy a plus).
Strong command of SEO fundamentals : keyword research, search intent, technical SEO, and full‑funnel content strategy.
Proficiency with core tools
including Ahrefs, Google Search Console, Google Analytics, and CMS platforms (HubSpot or similar).
Excellent writing and editing skills
with the ability to adapt for different B2B industries (manufacturing, financial services, professional services, construction).
Ability to manage multiple concurrent clients
and projects without sacrificing quality or deadlines.
Genuine enthusiasm for working with AI
— you want to direct AI agents, refine their output, and help build workflows that don’t exist yet. Comfort with ambiguity and a willingness to experiment are essential.
Collaborative, low‑ego communicator
able to work effectively with technical and non‑technical audiences.
What Drives Impact Our purpose is people. We empower them to innovate, grow, and succeed. That's how we change the world – one person, one company, one community at a time.
Behaviors define what our values look like in action. Leaders are expected to model them; teams are expected to live them:
Innovation : We embrace change because innovation lives outside the comfort zone.
Passion : We are driven by purpose, fueled by passion, and obsessed with making an impact.
Honesty : We are fiercely transparent and consistently honest.
Fun : We fuel work with fun, knowing life's too short for boring.
Low Ego : We champion ideas over titles, because brilliance knows no rank.
One Team : We win as a team, we lose as a team, we are one team.
Compensation The typical base salary for this role is $70,000‑$80,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skillset, experience and training, licensures and/or certifications, and other organizational needs. Impact may offer applicable incentive compensation plans depending on role and/or department. Full compensation details can be discussed with an Impact Talent Acquisition team member at the start of the interview process.
Benefits
Up to 20 days of PTO
Up to 7 paid sick days
12+ paid holidays
Paid parental leave
Comprehensive health, disability, life, dental and vision plans
401(k) & retirement plans with complimentary financial advisory services
Tenure incentives at 5‑year (Tiffany & Co. gift card), 10‑year (Rolex), and 20‑year ($20,000 check) marks
Continued education reimbursement
Ongoing training & development opportunities
Work Authorization & Immigration Sponsorship Candidates must be authorized to work in the United States at the time of application. Immigration sponsorship may be considered in limited circumstances based on business need, cost, workforce planning, and applicable government requirements. Impact does not guarantee sponsorship for any visa category and may decline certain petitions based on associated costs or regulatory requirements.
#J-18808-Ljbffr