Direct Marketing Specialist
Lega Nova Group, New York, NY, United States
We are a results-driven sales and marketing firm dedicated to helping brands connect with customers through targeted campaigns, personalized messaging, and innovative outreach strategies. We specialize in direct marketing, promotions, and multi-channel engagement to deliver measurable results for our clients.
Position Overview We are seeking a detail-oriented and creative
Direct Marketing Specialist
to plan, execute, and optimize direct marketing campaigns. This role is ideal for someone who enjoys analyzing customer behavior, crafting targeted communications, and working closely with sales and marketing teams to drive engagement and conversions.
Key Responsibilities
Plan and execute direct marketing campaigns across channels such as email, SMS, social media, and direct mail
Segment and target audiences to maximize campaign effectiveness
Collaborate with sales and marketing teams to develop campaign messaging and creative assets
Track and analyze campaign performance, providing insights and recommendations for improvement
Maintain accurate campaign documentation, schedules, and reporting
Support the development of promotional strategies to increase customer acquisition and retention
Stay up-to-date with direct marketing trends, tools, and best practices
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
1–3 years of experience in direct marketing, digital marketing, or campaign management
Strong analytical skills and attention to detail
Excellent written and verbal communication skills
Familiarity with email marketing platforms, CRM systems, and marketing automation tools
Ability to manage multiple campaigns and deadlines simultaneously
Creative mindset with problem-solving abilities
What We Offer
Competitive salary and performance-based incentives
Opportunities for professional development and marketing training
Career growth within the company
Collaborative and dynamic team environment
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Position Overview We are seeking a detail-oriented and creative
Direct Marketing Specialist
to plan, execute, and optimize direct marketing campaigns. This role is ideal for someone who enjoys analyzing customer behavior, crafting targeted communications, and working closely with sales and marketing teams to drive engagement and conversions.
Key Responsibilities
Plan and execute direct marketing campaigns across channels such as email, SMS, social media, and direct mail
Segment and target audiences to maximize campaign effectiveness
Collaborate with sales and marketing teams to develop campaign messaging and creative assets
Track and analyze campaign performance, providing insights and recommendations for improvement
Maintain accurate campaign documentation, schedules, and reporting
Support the development of promotional strategies to increase customer acquisition and retention
Stay up-to-date with direct marketing trends, tools, and best practices
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
1–3 years of experience in direct marketing, digital marketing, or campaign management
Strong analytical skills and attention to detail
Excellent written and verbal communication skills
Familiarity with email marketing platforms, CRM systems, and marketing automation tools
Ability to manage multiple campaigns and deadlines simultaneously
Creative mindset with problem-solving abilities
What We Offer
Competitive salary and performance-based incentives
Opportunities for professional development and marketing training
Career growth within the company
Collaborative and dynamic team environment
#J-18808-Ljbffr