Senior Marketing Associate
CYM Living, Fort Wayne, IN, United States
Website Development & Management
Own day-to-day management of company level websites, and internal listing engines, ensuring accuracy, performance, and seamless user experience
Partner with internal teams and external developers to scope, test, and launch new website features, templates, and integrations
Audit site structure, optimize navigation, and troubleshoot technical issues to ensure fast load times and mobile-first performance
Collaborate with IT to ensure websites follow enterprise security, compliance, and usability standards
SEO Strategy & Execution
Develop and execute a comprehensive SEO strategy, including keyword research, on-page optimization, technical SEO (schema, site speed, metadata), and link-building initiatives
Monitor rankings and traffic metrics, regularly reporting on performance and recommending improvements
Stay ahead of industry trends and algorithm updates to ensure CYM Living maintains strong search visibility
Understand the use of AI-driven tools and analytics to strengthen SEO strategy and digital performance insights
Analytics & Reporting
Own and assist in developing website analytics and performance dashboards, delivering actionable insights to marketing leadership and regional teams
Implement and manage tracking tools (Google Analytics, Google Tag Manager, etc.) to measure campaign performance and lead conversions
Ensure reporting integrates with enterprise applications and aligns with IT data governance
Cross-Functional Collaboration
Partner with IT and Marketing/Leasing strategy to align website functionality with business goals
Support digital advertising, ILS strategy, and lead management by ensuring accurate data flow and landing page performance
Innovation & Optimization
Identify opportunities to streamline digital processes, automate workflows, and improve ROI of digital initiatives
Research, recommend, and implement new tools or technologies to enhance digital marketing efforts
Requirements
Bachelor's degree in Marketing, Communications, Computer Science, or a related field (or equivalent experience)
3+ years of experience in digital marketing with a strong emphasis on website development, SEO, and analytics
Proficiency in:
CMS platforms (WordPress, custom site management systems, or similar)
HTML, CSS (basic understanding for troubleshooting)
Google Analytics, Google Search Console, and Tag Manager
SEO tools (Ahrefs, SEMrush, Moz, etc.)
Strong analytical mindset with experience translating data into insights and action plans
Excellent project management skills, able to manage multiple priorities in a fast-paced environment
Collaborative, resourceful, and solutions-oriented with strong communication skills
Familiarity with IT systems and integrations, with knowledge of APIs, enterprise applications, and UX/accessibility standards
Benefits
Competitive base salary plus per-lease bonus
Medical, Dental, and Vision Coverage
Flexible Spending and Health Savings Accounts
Short-Term Disability and Supplemental Life Insurance
Employee Assistance Program
Fitness and Well-Being Program
Company-Paid Life Insurance and Long-Term Disability
401(k) with Generous Company Match
Paid Time Off (PTO), Paid Sick Time, and Paid Holiday
#J-18808-Ljbffr
Own day-to-day management of company level websites, and internal listing engines, ensuring accuracy, performance, and seamless user experience
Partner with internal teams and external developers to scope, test, and launch new website features, templates, and integrations
Audit site structure, optimize navigation, and troubleshoot technical issues to ensure fast load times and mobile-first performance
Collaborate with IT to ensure websites follow enterprise security, compliance, and usability standards
SEO Strategy & Execution
Develop and execute a comprehensive SEO strategy, including keyword research, on-page optimization, technical SEO (schema, site speed, metadata), and link-building initiatives
Monitor rankings and traffic metrics, regularly reporting on performance and recommending improvements
Stay ahead of industry trends and algorithm updates to ensure CYM Living maintains strong search visibility
Understand the use of AI-driven tools and analytics to strengthen SEO strategy and digital performance insights
Analytics & Reporting
Own and assist in developing website analytics and performance dashboards, delivering actionable insights to marketing leadership and regional teams
Implement and manage tracking tools (Google Analytics, Google Tag Manager, etc.) to measure campaign performance and lead conversions
Ensure reporting integrates with enterprise applications and aligns with IT data governance
Cross-Functional Collaboration
Partner with IT and Marketing/Leasing strategy to align website functionality with business goals
Support digital advertising, ILS strategy, and lead management by ensuring accurate data flow and landing page performance
Innovation & Optimization
Identify opportunities to streamline digital processes, automate workflows, and improve ROI of digital initiatives
Research, recommend, and implement new tools or technologies to enhance digital marketing efforts
Requirements
Bachelor's degree in Marketing, Communications, Computer Science, or a related field (or equivalent experience)
3+ years of experience in digital marketing with a strong emphasis on website development, SEO, and analytics
Proficiency in:
CMS platforms (WordPress, custom site management systems, or similar)
HTML, CSS (basic understanding for troubleshooting)
Google Analytics, Google Search Console, and Tag Manager
SEO tools (Ahrefs, SEMrush, Moz, etc.)
Strong analytical mindset with experience translating data into insights and action plans
Excellent project management skills, able to manage multiple priorities in a fast-paced environment
Collaborative, resourceful, and solutions-oriented with strong communication skills
Familiarity with IT systems and integrations, with knowledge of APIs, enterprise applications, and UX/accessibility standards
Benefits
Competitive base salary plus per-lease bonus
Medical, Dental, and Vision Coverage
Flexible Spending and Health Savings Accounts
Short-Term Disability and Supplemental Life Insurance
Employee Assistance Program
Fitness and Well-Being Program
Company-Paid Life Insurance and Long-Term Disability
401(k) with Generous Company Match
Paid Time Off (PTO), Paid Sick Time, and Paid Holiday
#J-18808-Ljbffr