Marketing Specialist - 251066
Inside Higher Ed, Cullowhee, NC, United States
Marketing Specialist - 251066
Western Carolina University
Department:
Auxiliary Administration
About WCU
2025 – Ranked 1st in the top 100 employers in North Carolina in Forbes ‘America’s Best Employers by State’ list.
2024 – Ranked in the top 8.5% on Forbes ‘America’s Best Midsize Employers’ list (34 of 400).
2023 – Ranked in the top 20% on Forbes ‘America’s Best Midsize Employers’ list (97 of 500).
2022 – Ranked 14th in the top 100 employers in North Carolina.
Western Carolina University is the UNC system’s westernmost campus and has been consistently ranked as one of the top 15 public regional institutions in the South.
Employees receive a comprehensive benefits package, including dental, vision, health insurance, retirement plan, disability plans, tuition waivers, exercise classes, campus recreation discount, vaccines, flexible spending accounts, holidays, paid community service leave, vacation/sick leave accrual, and paid parental leave.
Position Summary The primary location of this position is the Cullowhee, NC campus.
This position is supervised by the Associate Vice Chancellor (AVC) of Auxiliary Enterprises and works closely with the AVC’s direct reports to lead marketing and engagement efforts.
Primary Responsibilities
Managing the promotional efforts of Auxiliary Enterprises units, serving as the primary marketing employee for some units, and partnering with other units that have existing marketing resources.
Promoting Auxiliary Enterprises businesses with students, faculty, staff, and the greater community.
Running campaigns designed to drive sales and engagement, with reportable metrics to show over‑time effectiveness.
Developing and managing methods to assess customer service across units, including “Mystery Shop”-like services and other service‑focused efforts.
Performing surveys to gather customer feedback regarding programs and offerings, and analysing that data to produce management recommendations.
Assisting with various assessment and quality control efforts of the unit, reporting on annual goals.
Working with University partners to interface on events and cross‑promotional opportunities.
Monitoring social media to make operators aware of issues that need to be addressed.
Hiring and supervising student marketing staff and marketing interns.
Organizing and executing employee recognition efforts and other internal communications on an as‑needed basis, at the request of the AVC.
Performs other duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the mission of Auxiliary Enterprises at WCU.
Knowledge, Skills, and Abilities Required See Minimum and Preferred Qualifications.
Minimum Qualifications
Legally authorized to work in the United States without sponsorship or immigration assistance.
Bachelor’s degree in a discipline related to the area of assignment, or equivalent training and experience. Degrees must be from appropriately accredited institutions.
Preferred Qualifications
Four or more years of demonstrated experience in marketing or advertising roles.
Experience in a marketing or advertising capacity within a Higher Education institution.
Proficiency in basic graphic editing, layout design, and image production, demonstrated through a portfolio or work samples.
Proven ability to produce accurate and detailed written content, as evidenced by previous work or writing samples.
Familiarity with at least three social media management platforms, with experience in managing campaigns or content across these platforms.
Position Type Permanent Full‑Time
Special Instructions to Applicants Applicants must apply online in order to be considered. Review of applications will begin immediately and will continue until a candidate has been selected for hire.
Please include a cover letter, resume, and a list of references (with complete contact information). Applicants may also provide a link or URL to an online portfolio of their marketing work as an optional attachment.
PLEASE COMPLETE ALL AREAS OF THE APPLICATION. INCOMPLETE APPLICATIONS MAY NOT BE GIVEN CONSIDERATION IN THE REVIEW PROCESS.
For questions or additional information, please contact Laura Allison at leallison@email.wcu.edu.
AA/EOE Western Carolina University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; ethnicity; religion; sex; pregnancy; sexual orientation; gender identity or expression; national origin; age; disability; genetic information; political affiliation; National Guard or veteran status, consistent with applicable federal, state and local laws, regulations, and policies, and the policies of The University of North Carolina. Persons with disabilities requiring accommodations in the application and interview process can call (828) 227‑7218 or email jobs@email.wcu.edu.
University Safety The Western Carolina University Annual Safety Report is available online. For details, contact the Office of the Vice Chancellor for Student Affairs.
To apply, please visit: https://jobs.wcu.edu/postings/33292
#J-18808-Ljbffr
Department:
Auxiliary Administration
About WCU
2025 – Ranked 1st in the top 100 employers in North Carolina in Forbes ‘America’s Best Employers by State’ list.
2024 – Ranked in the top 8.5% on Forbes ‘America’s Best Midsize Employers’ list (34 of 400).
2023 – Ranked in the top 20% on Forbes ‘America’s Best Midsize Employers’ list (97 of 500).
2022 – Ranked 14th in the top 100 employers in North Carolina.
Western Carolina University is the UNC system’s westernmost campus and has been consistently ranked as one of the top 15 public regional institutions in the South.
Employees receive a comprehensive benefits package, including dental, vision, health insurance, retirement plan, disability plans, tuition waivers, exercise classes, campus recreation discount, vaccines, flexible spending accounts, holidays, paid community service leave, vacation/sick leave accrual, and paid parental leave.
Position Summary The primary location of this position is the Cullowhee, NC campus.
This position is supervised by the Associate Vice Chancellor (AVC) of Auxiliary Enterprises and works closely with the AVC’s direct reports to lead marketing and engagement efforts.
Primary Responsibilities
Managing the promotional efforts of Auxiliary Enterprises units, serving as the primary marketing employee for some units, and partnering with other units that have existing marketing resources.
Promoting Auxiliary Enterprises businesses with students, faculty, staff, and the greater community.
Running campaigns designed to drive sales and engagement, with reportable metrics to show over‑time effectiveness.
Developing and managing methods to assess customer service across units, including “Mystery Shop”-like services and other service‑focused efforts.
Performing surveys to gather customer feedback regarding programs and offerings, and analysing that data to produce management recommendations.
Assisting with various assessment and quality control efforts of the unit, reporting on annual goals.
Working with University partners to interface on events and cross‑promotional opportunities.
Monitoring social media to make operators aware of issues that need to be addressed.
Hiring and supervising student marketing staff and marketing interns.
Organizing and executing employee recognition efforts and other internal communications on an as‑needed basis, at the request of the AVC.
Performs other duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the mission of Auxiliary Enterprises at WCU.
Knowledge, Skills, and Abilities Required See Minimum and Preferred Qualifications.
Minimum Qualifications
Legally authorized to work in the United States without sponsorship or immigration assistance.
Bachelor’s degree in a discipline related to the area of assignment, or equivalent training and experience. Degrees must be from appropriately accredited institutions.
Preferred Qualifications
Four or more years of demonstrated experience in marketing or advertising roles.
Experience in a marketing or advertising capacity within a Higher Education institution.
Proficiency in basic graphic editing, layout design, and image production, demonstrated through a portfolio or work samples.
Proven ability to produce accurate and detailed written content, as evidenced by previous work or writing samples.
Familiarity with at least three social media management platforms, with experience in managing campaigns or content across these platforms.
Position Type Permanent Full‑Time
Special Instructions to Applicants Applicants must apply online in order to be considered. Review of applications will begin immediately and will continue until a candidate has been selected for hire.
Please include a cover letter, resume, and a list of references (with complete contact information). Applicants may also provide a link or URL to an online portfolio of their marketing work as an optional attachment.
PLEASE COMPLETE ALL AREAS OF THE APPLICATION. INCOMPLETE APPLICATIONS MAY NOT BE GIVEN CONSIDERATION IN THE REVIEW PROCESS.
For questions or additional information, please contact Laura Allison at leallison@email.wcu.edu.
AA/EOE Western Carolina University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; ethnicity; religion; sex; pregnancy; sexual orientation; gender identity or expression; national origin; age; disability; genetic information; political affiliation; National Guard or veteran status, consistent with applicable federal, state and local laws, regulations, and policies, and the policies of The University of North Carolina. Persons with disabilities requiring accommodations in the application and interview process can call (828) 227‑7218 or email jobs@email.wcu.edu.
University Safety The Western Carolina University Annual Safety Report is available online. For details, contact the Office of the Vice Chancellor for Student Affairs.
To apply, please visit: https://jobs.wcu.edu/postings/33292
#J-18808-Ljbffr