Vice President of Marketing

Overview

De Soi is seeking a visionary, operator-minded VP of Marketing to lead the next chapter of brand and revenue growth. This role is a key member of the executive team, partnering with the founders and leadership to define and execute a long-term brand and growth strategy. You will oversee the full marketing ecosystem: brand, digital, retail, product marketing, trade, and partnerships — with full accountability for performance, team leadership, and cross-functional alignment. De Soi is at an inflection point. With strong distribution momentum, the next phase is to scale brand awareness and activate the footprint to drive velocity across all channels. We’re seeking a strategic marketing leader who can translate distribution into demand, build a nationally recognized brand, and lead the marketing engine required to support De Soi’s next stage of growth. This is a hybrid role based in Playa Vista (Tuesdays & Thursdays in-office).

What You’ll Own

• Executive Brand & Growth Leadership: Define and evolve De Soi’s long-term brand vision and category positioning
• Executive Brand & Growth Leadership: Serve as strategic thought partner to founders on brand equity, cultural relevance, and expansion opportunities
• Executive Brand & Growth Leadership: Build and execute a 1–3 year marketing roadmap aligned to revenue, distribution, and enterprise value goals
• Executive Brand & Growth Leadership: Translate brand ambition into measurable growth plans across DTC, Amazon, retail, and on-premise
• Executive Brand & Growth Leadership: Act as the executive steward of brand voice, visual identity, storytelling, and experiential world-building
• Executive Brand & Growth Leadership: Shape founder participation across launches, content, PR, retail activations, and collaborations
• Revenue & Channel Ownership: Own full marketing P&L and budget allocation across channels
• Revenue & Channel Ownership: Lead DTC (Shopify + Amazon) growth strategy, including CAC, LTV, retention, subscription, and profitability
• Revenue & Channel Ownership: Build omnichannel strategy across retail, retail media, and on-premise
• Revenue & Channel Ownership: Oversee trade marketing and retail storytelling in partnership with sales leadership
• Revenue & Channel Ownership: Ensure marketing investments drive measurable velocity, sell-through, and sustainable margin
• Product Innovation & Portfolio Strategy: Lead marketing input into product innovation pipeline and whitespace identification
• Product Innovation & Portfolio Strategy: Partner on portfolio expansion, naming, packaging, positioning, and go-to-market sequencing
• Product Innovation & Portfolio Strategy: Implement disciplined consumer research and insight development
• Product Innovation & Portfolio Strategy: Ensure new product launches are brand-building and commercially viable
• Team & Organizational Leadership: Lead and develop internal marketing team (currently 2 FTEs + contractors + agencies)
• Team & Organizational Leadership: Evaluate org design as the business scales
• Team & Organizational Leadership: Build systems, processes, and KPIs that elevate marketing performance
• Team & Organizational Leadership: Manage agency ecosystem across paid media, creative, PR, Amazon, and influencer
• Create a high-accountability, high-creativity culture

Who You Are

Required

• 10+ years of progressive marketing leadership experience
• Experience scaling a celebrity-founded or personality-driven brand
• Experience leading brand through rapid growth and/or category creation
• Proven P&L ownership across DTC and retail channels
• Experience managing teams and agencies at scale
• Strong executive presence and ability to influence cross-functionally

Ideal

• Experience in CPG, beauty, fashion, lifestyle, or adjacent consumer categories
• Deep understanding of influencer ecosystems and cultural marketing
• Experience navigating both early-stage scrappiness and structured scaling
• Strong intuition for brand world-building paired with data fluency

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