American Chemical Society

Digital Marketing Specialist

American Chemical Society, Columbus, Ohio, United States, 43224

Digital Marketing Specialist Date: May 1, 2024 Location: Columbus, OH, US, 43202 Company: American Chemical Society CAS uses intuitive technology, unparalleled scientific content and unmatched human expertise to help companies create groundbreaking innovations that benefit the world. As the scientific information solutions division of the American Chemical Society, CAS manages the largest curated reservoir of scientific knowledge, and for 117 years, has helped innovators mine, assess and apply that information to keep businesses thriving. The CAS team is global, diverse, endlessly curious and strives to make scientific insights accessible to innovators worldwide. CAS is currently seeking a Digital Marketing Specialist. This position will be located in our headquarters in Columbus, Ohio. Position Summary: The Digital Marketing Specialist plans and executes email and social media campaigns to helpCAS achieve customer acquisition and expansion goals within the scientific information market.This is a highly collaborative and important role working with a global team of marketers, creatives,and technologists to deliver industry-defining solutions and improve business results. It is anoutstanding opportunity for a results-oriented marketer to apply skills like creative writing, user-centered design, analytics, and ongoing optimization to mature CAS marketing capabilities andachieve business objectives. Job Duties: Design and build automated email marketing flows and campaigns to reach and influence our customers and prospects. Role includes planning and executing campaigns, building emails fromtemplates and HTML, copywriting, asset coordination, QA, scheduling, measurement, and optimization. Write and schedule email and social media posts to build communities of engaged followers and users to support CAS customer acquisition and expansion objectives. Interpreting campaign analytics across tactics to measure performance and prioritize opportunities for improvement. Devise and execute A/B tests, manage the testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts and segments, send time, and new features intended to drive performance lift. Support the global sales and customer outreach overseeing the translation of social media, email, and other sales/marketing assets into target languages. Advocate for CAS sales teams to leverage social media and email/digital communications to build relationships, uncover customer needs, and act upon new business opportunities. Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players, and coordinate activities to achieve business objectives. Evaluate and apply latest trends and technology to improve CAS campaigns, increase efficiency, and manage risk while advancing CAS Marketing strategies. Other duties as required Job Qualifications: Bachelor's degree in Marketing, Communications, or a related field 2-3 years of digital marketing experience turning marketing strategies into effective campaigns and workflows using marketing automation platforms such as Salesforce Marketing Cloud, Eloqua, or Pardot. Proven creative writing and written communication skills across digital mediums. This role will demonstrate the ability to write copy that can persuade, entertain, and inform people depending on the needs of each communication. Understanding of data analytics and data-driven decision-making. This role interprets analytics data to inform critical decisions impacting the effectiveness of campaigns. This includes developingknowledge of Google Analytics and other similar online tools. Project Management and collaboration skills to work across functional groups, regions, languages, and lin