Digital Marketing Specialist

AFL, Duncan, South Carolina, United States, 29334

AFL manufactures industry-leading fiber optic cable, connectivity and accessories and provides engineering and installation services for some of the largest telecom customers in the world. Our company was founded in 1984 with a single fiber optic cable and today, we manufacture thousands of products, generate an excess of $1.5B in revenue, and employ approximately 7,000 associates worldwide. At AFL, we recognize that our employees are our greatest asset. We hire and train each individual, investing in them to ensure success in their careers. With a commitment to professional development and growth, let us connect you to your next career opportunity.

What We Offer:

A hybrid in office schedule for qualifying employeesFlexible time off policy401K Company match (up to 4% - dollar for dollar)Professional development, training, and tuition reimbursement programsExcellent medical, dental, vision, and life insurance policy optionsOpportunities for career advancement with an industry leading company!The

Digital Marketing Specialist

will be responsible for developing and executing strategic digital marketing campaigns across various channels to drive brand awareness, generate leads, and achieve our overall marketing goals. The Digital Marketing Specialist will have a direct impact on lead generation, marketing automation, content management/distribution, SEM, digital advertising, and analysis


Plan, develop, and execute comprehensive digital marketing campaigns across various channels, including social media, search engine optimization (SEO), search engine marketing (SEM), content marketing, and email marketing.Work with the Content Marketing Specialist to create high-quality content, including blog posts, social media content, email newsletters, and landing pages, that resonates with our target audience.Conduct keyword research and optimize our website and content for search engines.Manage and analyze pay-per-click (PPC) advertising campaigns.Track, analyze, and report on the performance of all digital marketing campaigns and identify areas for improvement.Stay up-to-date on the latest digital marketing trends and technologies.Collaborate with other marketing team members, designers, and developers to ensure a cohesive brand experience across all digital channels.Manage customer data in marketing automation platformCommunicate and collaborate with cross-functional teams in other business units to drive business objectivesIdentify, monitor, and report on KPIsEnable and support sales with information and tools needed to meet customer needsWrite/edit copy for various digital channelsManage digital marketing projects via Wrike project management tool in conjunction with traffic/production leadPersonal Qualities

The ideal candidate will be:

Strategic – applies strong business acumen and decision making skillsAnalytical – understand best metrics to analyze in order to find weaknesses or areas of improvementCreative – form new processes/campaigns/content in order to impact the business in a positive mannerCollaborative – achieve meaningful progress working with others inside and outside the Marketing departmentEager – a strong desire to positively impact the customer experienceResponsible – make decisions and independently manage projectsExcellent attention to detail, strong communication skills and solid work ethicHighly organized with excellent time management skillsAbility to balance multiple demands and thrive in a collaborative environmentQualifications

Bachelor's Degree required.BS or BA in Web/Interactive Development, Digital Marketing, Information Technology, Graphic Design, Graphic Communications, Marketing, Communications, Business, or related field3-5 years digital marketing experience – B2B marketing environment a plusStrong computer/technical skill and ability to quickly master new softwareExperience with a combination of the following a plus: Marketing Automation, Google AdWords, Google Analytics, Content Management Systems, Digital Asset Management, Webinars, Salesforce, Terminus, Uberflip, Sitecore, SalesforceWorking Conditions

Hybrid office and remoteGeneral corporate office environment.Willing to travel as needed for training and/or marketing project support.


Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)