SEO & AEO Analyst Job at NRG Energy in Houston

Overview As an NRG employee, we encourage you to take charge of your career and development journey. We invite you to explore exciting opportunities across our businesses. You’ll find that our dynamic work environment provides variety and challenge. Your growth is key to our ongoing success—take the lead in shaping your career development, goals and future! Job Summary: We’re looking for a motivated and detail-oriented SEO & AEO Analyst to join our SEO & Content Marketing team. In this role, you will work closely with the SEO & Content Marketing leader and cross‑functional partners. The SEO & AEO Analyst plays a critical role in supporting organic search performance, analytics, and insights across multiple brands. This position is responsible for gathering, analyzing, and synthesizing data from enterprise analytics tools to evaluate organic search performance, uncover opportunities, and support content strategy. The ideal candidate brings strong analytical thinking, familiarity with SEO/AEO platforms, and an ability to translate complex data into clear, actionable recommendations. This role also monitors emerging online conversations on platforms like Reddit to identify trends, customer questions and brand opportunities. The SEO & AEO Analyst partners closely with cross‑functional marketing teams to ensure insights influence campaign strategies, content planning, and customer journeys. Responsibilities Analyze organic search performance across GA4, Adobe CJA, BrightEdge, and related platforms to uncover trends, insights, and opportunities. Create dashboards, recurring reports, and ad‑hoc analyses that summarize key metrics for organic search traffic, engagement, conversions and visibility. Conduct keyword gap analysis, competitor monitoring, and performance reviews across Reliant, Direct Energy, and Green Mountain Energy. Identify structured data and schema opportunities and partner with the web team on implementation to improve AEO visibility. Monitor Reddit and other online communities to identify trending topics, audience questions, and new content opportunities. Summarize online sentiment insights and translate them into SEO and content recommendations. Collaborate with analytics, paid media, content, and brand teams to align SEO insights with broader marketing strategies. Assist in identifying content gaps and underperforming pages to support optimization and refresh cycles. Contribute to AI‑informed recommendations that enhance visibility, relevance, and engagement across channels. Use AI to identify search intent patterns, topic gaps, and semantic opportunities at scale. Provide analytical support to personalization stakeholders by evaluating content performance, metadata quality and audience behavior patterns that inform personalized journey planning. Maintain awareness of search engine updates, industry changes, and emerging SEO best practices. Support the SEO & Content team with ongoing tasks and evolving business needs. Working Conditions Hybrid 4 days/week in the Houston office Open office environment Occasional overtime as needed Minimum Requirements Bachelor’s degree in Marketing, Communications, Digital Media, Business, Data Analytics, or a related field 3 – 5 years of experience with SEO platforms such as GA4, Adobe Customer Journey Analytics, and BrightEdge Strong comfort working with data, spreadsheets and reporting tools Ability to manage multiple projects in a fast‑paced environment Strong verbal and written communication skills Preferred Qualifications Hands‑on experience with AEO tools or structured data implementation Experience analyzing Reddit conversations or online community behavior Familiarity with SEO methodologies, keyword analysis, and competitive research Basic understanding of HTML and web publishing Additional Knowledge, Skills, and Abilities Highly analytical with an ability to turn data into actionable insights Organized, process‑oriented and detail‑focused Comfortable collaborating with cross‑functional teams Curiosity for customer behavior and digital trends Self‑starter with strong documentation and follow‑through skills Physical Requirements Lifting, bending, sitting, reaching, standing, manual dexterity may be necessary NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability. Level, Title and/or Salary may be adjusted based on the applicant’s experience or skills. Official description on file with Talent. #J-18808-Ljbffr In Summary: The SEO & AEO Analyst plays a critical role in supporting organic search performance, analytics, and insights across multiple brands . The ideal candidate brings strong analytical thinking, familiarity with SEO/AEO platforms, and ability to translate complex data into clear, actionable recommendations . The role monitors emerging online conversations on platforms like Reddit to identify trends and customer questions . En Español: Como empleado de NRG, le animamos a asumir el cargo de su viaje profesional y de desarrollo. Le invitamos a explorar oportunidades emocionantes en nuestros negocios. Usted encontrará que nuestro entorno laboral dinámico proporciona variedad y desafío. Su crecimiento es clave para nuestro éxito continuoToma la iniciativa para dar forma a su desarrollo profesional, metas y futuro! Resumen del trabajo: buscamos un analista SEO & AEO motivado y orientado al detalle para unirse a nuestro equipo de SEO & Content Marketing. En este papel, trabajará estrechamente con el líder de marketing de contenido y socios interfuncionales. Los analistas de SEO y AEO se asocian estrechamente con equipos de marketing interfuncionales para garantizar que los conocimientos influyen en las estrategias de campaña, la planificación del contenido y los viajes de clientes. Responsabilidades Analizar el rendimiento de búsqueda orgánica a través de GA4, Adobe CJA, BrightEdge y plataformas relacionadas para descubrir tendencias, ideas y oportunidades. Crear paneles de control, informes recurrentes y análisis ad hoc que resumen las métricas clave para el tráfico de buscadores orgánicos, compromiso, conversiones y visibilidad. Realizar análisis de palabras claves, monitoreo de competidores y revisiones de desempeño en Reliant, Direct Energy y Green Mountain Energy. Identificar oportunidades estructuradas de datos y esquemas y asociarse con el equipo web para mejorar la visibilidad de una empresa. Reddit y otras comunidades en línea para identificar temas de trending, preguntas de audiencia y nuevos contenidos. Resumir y traducir información sobre los cambios relacionados con el comportamiento de los usuarios. En la medida en que lo permita la ley y cualquier acuerdo colectivo aplicable, los empleados están sujetos a pruebas periódicas aleatorias de drogas, y después del accidente y las pruebas razonables de sospechas sobre drogas y alcohol. EOE AA M/F/Vet/Disabilidad. El nivel, título y/o salario pueden ajustarse según la experiencia o habilidades del solicitante. Descripción oficial archivada con Talent. #J-18808-Ljbffr