SEO/GEO Marketing Strategy Lead Job at Hobbsnews in New York

We Are
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

The Role
There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:

The Work
GEO Strategy & Performance Management
Own and manage GEO performance across multiple clients, ensuring visibility growth in AI-driven search experiences (ChatGPT, Perplexity, etc.)

Build and execute GEO roadmaps aligned to brand and business goals, including short-term wins and long-term authority building

Develop repeatable testing frameworks to evaluate what impacts LLM visibility, citations, and brand inclusion

Optimization & Implementation
Identify and implement opportunities to improve AI discoverability through:
Structured content improvements (clarity, depth, formatting, FAQs)

Technical SEO alignment (crawlability, indexing, internal linking, canonicals)

Schema/structured data recommendations where applicable

Entity optimization (brand/people/products/topic alignment)

Collaborate with content strategists and writers to create LLM-friendly, citation-worthy content

Audit client sites and digital ecosystems to uncover gaps impacting generative performance

Reporting, Insights & Measurement
Track and report on GEO success metrics such as:
LLM citations and brand mention frequency

Share of voice in generative results

Prompt/query visibility coverage

Sentiment and recommendation trends

Translate findings into actionable insights for clients and internal teams

Create executive-friendly dashboards and summaries that communicate GEO wins and next steps clearly

Cross-Functional Collaboration
Partner with SEO, PR, content, analytics, and development teams to align GEO efforts across channels

Support integrated campaigns where SEO + PR + content + technical improvements influence AI visibility

Educate stakeholders on evolving generative search behavior and optimization best practices

Experimentation & Industry Monitoring
Stay current on emerging trends in:
Generative search and AI discovery

Algorithm shifts in Google and LLM products

New tools, platforms, and measurement capabilities

Run ongoing GEO tests and share learnings as internal best practices

Basic Qualifications
5+ years of hands on experience with SEO, digital marketing, content strategy, or organic growth

1+ years experience with enterprise level SEO and technology tools (ex: Deepcrawl, SEMRush, Feedonomics, etc.)

1+ years experience with Profound, PromptWatch, or other GEO tracking technologies preferred

Set Yourself Apart:
Passionate about GEO, data, analytics and technology

Previous experience managing large SEO accounts at a search marketing agency

Ability to work creatively and analytically in a data driven, problem-solving environment

Excellent communication, presentation and interpersonal skills

Ability to take complex solutions and make them simple to explain and digest

Experience working in a fast paced and demanding environment as well as to balance several clients needs simultaneously

Strong networking skills both internally and with client and vendor relationships

Team Player – a positive attitude to help build a good relationship with teammates and to help client growth collaboratively

Advanced skills in Excel, Word and PowerPoint skills

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.
We anticipate this job posting will be posted until 03/27/2026

Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here:
U.S. Employee Benefits | Accenture

Role Location Annual Salary Range
California $73,800 to $220,400
Cleveland $68,300 to $176,300
Colorado $73,800 to $190,400
District of Columbia $78,500 to $202,700
Illinois $68,300 to $190,400
Maryland $73,800 to $190,400
Massachusetts $73,800 to $202,700
Minnesota $73,800 to $190,400
New York $68,300 to $220,400
New Jersey $78,500 to $220,400
Washington $80,200 to $202,700
Requesting an Accommodation
Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at 1 (877) 889-9009 or send us an email or speak with your recruiter.
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences.All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
For details, view a copy of the Accenture Equal Opportunity Statement
Accenture is an EEO and Affirmative Action Employer of Veterans/Individuals with Disabilities.
Accenture is committed to providing veteran employment opportunities to our service men and women.
Other Employment Statements
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Further, at Accenture a criminal conviction history is not an absolute bar to employment.

The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, please click here for additional important information.
Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.
We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.
We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.
At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.
Join Accenture to work at the heart of change. Visit us at www.accenture.com .

#J-18808-Ljbffr

In Summary: Accenture Song accelerates growth and value for our clients through sustained customer relevance . Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration . We anticipate this job posting will be posted until 03/27/2026 .

En Español: We Are Accenture Song acelera el crecimiento y el valor para nuestros clientes a través de la relevancia sostenida del cliente. Nuestras capacidades abarcan desde idea hasta ejecución: crecimiento, diseño de productos y experiencias; plataformas tecnológicas y de experiencia; estrategia creativa, mediática y de marketing; y orquestación de campañas, contenidos y canales. Con fuertes relaciones con los clientes y una profunda experiencia en la industria, ayudamos a nuestros clientes al operar a la velocidad de la vida a través del potencial ilimitado de imaginación, tecnología e inteligencia. Visítanos en: www.accenture.com/song The Role Nunca habrá un día típico en Accentur Song, pero es por eso que las personas lo aman aquí. Esta es una instantánea de sus responsabilidades: La Estrategia y la gestión del rendimiento de trabajo GEO Propiedad e implementación del desempeño GEO en múltiples clientes, asegurando el crecimiento de la visibilidad en las experiencias de búsqueda impulsadas por IA (ChatGPT, Perplexity, etc.) Construir y ejecutar mapas de ruta GEO alineados con los objetivos de marca y negocio, incluidas ganancias a corto plazo y creación de autoridad a largo plazo Marco de pruebas repetitivas desarrolladas para evaluar lo que impacta VISIBILIDAD LLM, citaciones y inclusión de marcas Optimización & Implementación AI Identificar e implementar oportunidades para mejorar la detección de IA mediante: Crear mejoras estructuradas de contenido (claridad, profundidad, formato, preguntas frecuentes) Capacidades técnicas de SEO (crawlability, indexación, vinculación experimentales) Las mejores prácticas de desarrollo de contenidos se encuentran dentro de las estrategias de mercadotecnia. Como lo requiere la ley local, Accenture proporciona un rango razonable de compensación para los roles que pueden ser contratados como se establece a continuación. Anticipamos que esta publicación del trabajo será publicada hasta el 03/27/2026 Accentur ofrece una gama competitiva de beneficios en el mercado incluyendo cobertura médica, dental, visión, vida y discapacidad a largo plazo, un plan 401k) ] , oportunidades de bonificación, vacaciones pagadas y tiempo libre remunerado . Ver más información sobre nuestros beneficios aquí: Beneficios para empleados de EE.UU. Accomodamientos hechos para facilitar el proceso de reclutamiento no son una garantía de futuros o continuos alojamientos una vez contratados.Si desea ser considerado por oportunidades de empleo con Accenture y tiene necesidades de alojamiento como discapacidad o observancia religiosa, llame gratuitamente a nosotros en 1 (877) 889-9009 o envíenos un correo electrónico u hable con su empleador. Declaración de Igualdad de Oportunidades de Empleo Creemos que nadie debe ser discriminado debido a sus diferencias.Todas las decisiones de empleo se tomarán sin tener en cuenta la edad, raza, credo, color, sexo, origen nacional, ascendencia, condición de incapacidad, estatus de veterano, identidad sexual o expresión, información genética, estado matrimonial, estatuto de ciudadanía u otra base protegida por cualquier ley federal, estatal o local.Nuestro Estatuto de Trabajo exige más detalles innovadores para nuestros clientes del mundo laboral. Además, en Accenture un historial de condena penal no es una barrera absoluta para el empleo. La Compañía no despedirá ni discriminará de ninguna otra manera a los empleados o solicitantes porque hayan preguntado, discutido o divulgado su propio salario o el salario de otro empleado o solicitante. Adicionalmente, los funcionarios que tengan acceso a la información sobre compensación de otros empleados u solicitantes como parte de sus funciones laborales esenciales no pueden revelar la remuneración de otros trabajadores o candidatos a individuos que de otra forma no tienen acceso a información sobre indemnización, salvo que la revelación sea (a) en respuesta a una reclamación formal o cargo, (b) durante más investigaciones, procedimientos, audiencias o acciones, incluida una investigación realizada por el empresario, o (c) de acuerdo con la obligación legal de la Compañia de proporcionar información. Juntos, impulsamos un cambio positivo y ofrecemos valor a nuestros clientes, socios, accionistas, comunidades y los demás. Creemos que la entrega de valor requiere innovación, e innovación prospera en un entorno inclusivo y diverso. Fomentamos activamente un lugar de trabajo libre de prejuicios, donde todos sientan pertenencia y se respetan y empoderen para hacer su mejor trabajo. En Accenture vemos el bienestar holisticamente, apoyando la salud física, mental y financiera de nuestras personas. También proporcionamos oportunidades para mantener las habilidades relevantes a través de certificaciones, aprendizaje y diversas experiencias laborales. Estamos orgullosos de ser reconocidos consistentemente como uno de los mejores lugares de trabajo del mundoTM. Únete a Accentura para trabajar en el corazón del cambio.