National Account Manager
Swisher International, Inc., Denver, CO, United States
For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you’re ready to create excitement and drive what’s next in the industry, we’d love to hear from you.
Primary Purpose The National Account Manager is responsible for identifying, developing, and scaling white space distribution opportunities across emerging and under penetrated growth channels (e.g., College Campus, Home Improvement, DIY, Sporting Goods). This role serves as the primary commercial lead, partnering with distributors, wholesalers, brokers, and retail customers to expand Swisher’s presence, accelerate distribution, and unlock incremental growth across targeted channels and product portfolios.
Key Responsibilities
Own the
commercial strategy and execution
for assigned growth channels, driving distribution expansion, sales performance, and profitable growth across key accounts.
Lead day‑to‑day account management across
distributor, wholesale, broker, and retailer partners , ensuring alignment on objectives, execution priorities, and performance expectations.
Identify and prioritize
white‑space opportunities
by channel, customer, and product, translating insights into actionable distribution, merchandising, and promotional plans.
Maximize sales volume, revenue, and profitability through
data‑driven selling , customer‑specific pricing and promotional strategies, and disciplined trade investment management.
Partner with customers on
category management and assortment strategies , delivering insights‑based business reviews that strengthen Swisher’s role as a value‑added category partner.Collaborate cross‑functionally with Field Sales, Marketing, Category Management, and Supply Chain to
execute store resets, launches, and in‑store programs , ensuring consistent and effective execution.
Develop and present
customized annual and quarterly business plans
that align Swisher’s growth priorities with customer objectives and channel dynamics.
Represent Swisher at
national and regional trade shows, industry events, and customer meetings
to build relationships, prospect new opportunities, and advance channel expansion.
Monitor performance, execution quality, and market feedback, proactively adjusting plans to address gaps and capitalize on emerging opportunities.
Perform other duties as assigned.
Qualifications Required
7+ years of progressive Consumer Packaged Goods (CPG) sales experience.
Extensive customer knowledge and experience managing:
Vistar, Aramark, Sodexo, Canteen, Chartwells
College Campuses + Bookstores
Big Box + DIY Hardware Stores
Sporting Goods Retail Chains
Additional Channels Experience a PLUS.
Must be at least 21 at the time of employment
Valid driver’s license
Proficient in Microsoft Office (Word, Excel, PowerPoint and Outlook)
Education: Bachelor’s Degree in related field
Travel: This position requires up to 50% travel, including overnight stays, based on the geographic area and customer needs.
Preferred Education: Master's Degree related field
Physical Requirements
Must be able to lift, carry, push, or pull materials weighing up to (or exceeding) 45 lbs
Capability to navigate convenience stores, warehouses, and retail environments, including climbing ladders and working in tight or confined spaces
Ability to sit and/or stand for prolonged periods
What we offer
Base salary and bonus program
Company vehicle for business and personal use
Medical, dental, vision, life insurance effective on date of hire
Generous 401(k) PlanDefined Contribution Plan
Paid vacation and paid holidays
Tuition reimbursement
Professional growth and development programs to help advance your career!
The base salary for this position ranges from $120,000- $150,000, DOE, plus bonus and other incentives.
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Primary Purpose The National Account Manager is responsible for identifying, developing, and scaling white space distribution opportunities across emerging and under penetrated growth channels (e.g., College Campus, Home Improvement, DIY, Sporting Goods). This role serves as the primary commercial lead, partnering with distributors, wholesalers, brokers, and retail customers to expand Swisher’s presence, accelerate distribution, and unlock incremental growth across targeted channels and product portfolios.
Key Responsibilities
Own the
commercial strategy and execution
for assigned growth channels, driving distribution expansion, sales performance, and profitable growth across key accounts.
Lead day‑to‑day account management across
distributor, wholesale, broker, and retailer partners , ensuring alignment on objectives, execution priorities, and performance expectations.
Identify and prioritize
white‑space opportunities
by channel, customer, and product, translating insights into actionable distribution, merchandising, and promotional plans.
Maximize sales volume, revenue, and profitability through
data‑driven selling , customer‑specific pricing and promotional strategies, and disciplined trade investment management.
Partner with customers on
category management and assortment strategies , delivering insights‑based business reviews that strengthen Swisher’s role as a value‑added category partner.Collaborate cross‑functionally with Field Sales, Marketing, Category Management, and Supply Chain to
execute store resets, launches, and in‑store programs , ensuring consistent and effective execution.
Develop and present
customized annual and quarterly business plans
that align Swisher’s growth priorities with customer objectives and channel dynamics.
Represent Swisher at
national and regional trade shows, industry events, and customer meetings
to build relationships, prospect new opportunities, and advance channel expansion.
Monitor performance, execution quality, and market feedback, proactively adjusting plans to address gaps and capitalize on emerging opportunities.
Perform other duties as assigned.
Qualifications Required
7+ years of progressive Consumer Packaged Goods (CPG) sales experience.
Extensive customer knowledge and experience managing:
Vistar, Aramark, Sodexo, Canteen, Chartwells
College Campuses + Bookstores
Big Box + DIY Hardware Stores
Sporting Goods Retail Chains
Additional Channels Experience a PLUS.
Must be at least 21 at the time of employment
Valid driver’s license
Proficient in Microsoft Office (Word, Excel, PowerPoint and Outlook)
Education: Bachelor’s Degree in related field
Travel: This position requires up to 50% travel, including overnight stays, based on the geographic area and customer needs.
Preferred Education: Master's Degree related field
Physical Requirements
Must be able to lift, carry, push, or pull materials weighing up to (or exceeding) 45 lbs
Capability to navigate convenience stores, warehouses, and retail environments, including climbing ladders and working in tight or confined spaces
Ability to sit and/or stand for prolonged periods
What we offer
Base salary and bonus program
Company vehicle for business and personal use
Medical, dental, vision, life insurance effective on date of hire
Generous 401(k) PlanDefined Contribution Plan
Paid vacation and paid holidays
Tuition reimbursement
Professional growth and development programs to help advance your career!
The base salary for this position ranges from $120,000- $150,000, DOE, plus bonus and other incentives.
#J-18808-Ljbffr