Marketing Coordinator
Ternus Lending, LLC, Charlotte, NC, United States
Welcome to Ternus, where our foundation is built on a simple yet transformative idea: a lending company created by investors, for investors. In the dynamic world of real estate investment, we saw a gap – a need for a lender who not only provides funds but understands the journey, challenges, and aspirations of fellow investors. That’s where our story begins.
Ternus was built by investors, for investors. We move fast, communicate clearly, and focus on execution. Our job is simple: deliver capital without friction and support investors building real businesses.
About the Role We are hiring a Marketing Coordinator focused on lifecycle marketing and automation. This role owns execution inside Salesforce and Pardot, building and optimizing campaigns that generate, nurture, and convert borrowers, brokers, and referral partners.
This is a hands on role responsible for campaign build, segmentation, reporting, and performance improvement across the customer journey.
Core Responsibilities Lifecycle and CRM Automation
Build and manage automated nurture, onboarding, and reactivation campaigns
Own audience segmentation, tagging, and data hygiene inside Salesforce
Develop and maintain Pardot engagement programs and workflow logic
Launch campaigns and ensure team alignment prior to go live
Performance and Reporting
Track engagement, conversion, and attribution metrics
Analyze first touch and last touch performance to evaluate ROI
Deliver reporting with clear recommendations to improve results
Secondary Responsibilities Customer Experience Programs
Supporting organic and paid efforts in social and search
Identify opportunities to improve lifecycle messaging and timing
Assist with other marketing functions as needed
Budget and Planning Support
Track marketing invoices and monitor spend against budget
Assist with annual planning and vendor forecasting
Required Qualifications
BA or BS in marketing, business, or equivalent experience in a role
Experience working in a CRM and marketing automation platform, preferably Salesforce and Pardot
Strong understanding of email marketing best practices
Comfortable working with segmentation and performance data
Organized and able to manage multiple priorities
Preferred Qualifications
Experience in restricted categories or categories with a longer sales cycle
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Ternus was built by investors, for investors. We move fast, communicate clearly, and focus on execution. Our job is simple: deliver capital without friction and support investors building real businesses.
About the Role We are hiring a Marketing Coordinator focused on lifecycle marketing and automation. This role owns execution inside Salesforce and Pardot, building and optimizing campaigns that generate, nurture, and convert borrowers, brokers, and referral partners.
This is a hands on role responsible for campaign build, segmentation, reporting, and performance improvement across the customer journey.
Core Responsibilities Lifecycle and CRM Automation
Build and manage automated nurture, onboarding, and reactivation campaigns
Own audience segmentation, tagging, and data hygiene inside Salesforce
Develop and maintain Pardot engagement programs and workflow logic
Launch campaigns and ensure team alignment prior to go live
Performance and Reporting
Track engagement, conversion, and attribution metrics
Analyze first touch and last touch performance to evaluate ROI
Deliver reporting with clear recommendations to improve results
Secondary Responsibilities Customer Experience Programs
Supporting organic and paid efforts in social and search
Identify opportunities to improve lifecycle messaging and timing
Assist with other marketing functions as needed
Budget and Planning Support
Track marketing invoices and monitor spend against budget
Assist with annual planning and vendor forecasting
Required Qualifications
BA or BS in marketing, business, or equivalent experience in a role
Experience working in a CRM and marketing automation platform, preferably Salesforce and Pardot
Strong understanding of email marketing best practices
Comfortable working with segmentation and performance data
Organized and able to manage multiple priorities
Preferred Qualifications
Experience in restricted categories or categories with a longer sales cycle
#J-18808-Ljbffr