Manager, Advisory Marketing
Grant Thornton International Ltd, Chicago, IL, United States
Grant Thornton is seeking an Advisory Marketing Manager to join the team. Approved office locations can be found below.
The Advisory Marketing Manager supports the execution of marketing programs that promote the firm’s Advisory practice and drive awareness, client engagement, and pipeline growth. Working closely with Advisory leadership and the marketing team, this role helps translate business priorities into targeted campaigns, thought leadership initiatives, alliance marketing activities, and go-to-market programs. The position focuses on implementing integrated marketing efforts across priority offerings and sectors, coordinating content and campaign execution, and ensuring alignment with firmwide marketing initiatives. This role is ideal for a collaborative, execution-oriented marketer with experience in professional services or B2B environments who thrives in a fast-paced, matrixed organization and can manage multiple initiatives simultaneously.
Key Responsibilities
Support the planning and execution of go-to-market campaigns aligned to priority Advisory offerings
Coordinate integrated marketing campaigns across digital, content, events, and thought leadership channels
Assist with alliance marketing initiatives involving partners such as Microsoft, Oracle, and other strategic alliances
Support marketing integration activities related to acquisitions, including brand alignment, campaign coordination, and marketing asset integration
Manage development and distribution of Advisory marketing content including insights, case studies, and campaign materials
Coordinate with internal subject matter experts, business leaders, and marketing teams to deliver campaign assets and programs
Collaborate with Audit, Tax, and firmwide marketing teams to ensure consistent messaging and coordinated marketing efforts
Track and report on campaign performance metrics such as engagement, lead generation, and pipeline contribution
Maintain campaign calendars, coordinate project timelines, and ensure marketing initiatives are delivered on schedule
Identify opportunities to improve campaign effectiveness, marketing processes, and overall program efficiency
Other duties as assigned
Technical Skills and Qualifications
Bachelor's degree in Marketing, Business, Communications or related field; MBA preferred
5-7 years of marketing experience with at least 3 years in B2B professional services, preferably in professional services, consulting or advisory environments
Thorough understanding of various marketing channels and their relevance to achieving strategic business goals
Strong written and verbal communication skills with ability to create compelling content and presentations
Excellent project management, critical thinking, and organizational skills with strong attention to detail
Highly collaborative and able to work within and through teams to achieve stated goals
Demonstrated ability to be a trusted advisor, consistently sought out for advice by leadership and stakeholders
Innovative and creative approach to developing work products and solving complex problems
Commitment to actively learning and adopting best practices from across the team
Ability to thrive in a high-growth, matrixed organization with shifting priorities.
Advanced skills with Microsoft applications: Outlook, Word, Excel and PowerPoint
Experience with marketing automation platforms, CRM systems, and digital marketing tools
Can travel as needed
The base salary range for this position in the firm’s Chicago, IL, Downers Grove, IL, Cleveland, OH, Minneapolis, MN, and Baltimore, MD offices only is between $104,000 and $156,000 per year.
The base salary range for this position in the firm’s Washington, DC, Boston, MA, Edison, NJ, New York, NY, and Melville, NY offices only is between $112,320 and $168,480 per year.
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The Advisory Marketing Manager supports the execution of marketing programs that promote the firm’s Advisory practice and drive awareness, client engagement, and pipeline growth. Working closely with Advisory leadership and the marketing team, this role helps translate business priorities into targeted campaigns, thought leadership initiatives, alliance marketing activities, and go-to-market programs. The position focuses on implementing integrated marketing efforts across priority offerings and sectors, coordinating content and campaign execution, and ensuring alignment with firmwide marketing initiatives. This role is ideal for a collaborative, execution-oriented marketer with experience in professional services or B2B environments who thrives in a fast-paced, matrixed organization and can manage multiple initiatives simultaneously.
Key Responsibilities
Support the planning and execution of go-to-market campaigns aligned to priority Advisory offerings
Coordinate integrated marketing campaigns across digital, content, events, and thought leadership channels
Assist with alliance marketing initiatives involving partners such as Microsoft, Oracle, and other strategic alliances
Support marketing integration activities related to acquisitions, including brand alignment, campaign coordination, and marketing asset integration
Manage development and distribution of Advisory marketing content including insights, case studies, and campaign materials
Coordinate with internal subject matter experts, business leaders, and marketing teams to deliver campaign assets and programs
Collaborate with Audit, Tax, and firmwide marketing teams to ensure consistent messaging and coordinated marketing efforts
Track and report on campaign performance metrics such as engagement, lead generation, and pipeline contribution
Maintain campaign calendars, coordinate project timelines, and ensure marketing initiatives are delivered on schedule
Identify opportunities to improve campaign effectiveness, marketing processes, and overall program efficiency
Other duties as assigned
Technical Skills and Qualifications
Bachelor's degree in Marketing, Business, Communications or related field; MBA preferred
5-7 years of marketing experience with at least 3 years in B2B professional services, preferably in professional services, consulting or advisory environments
Thorough understanding of various marketing channels and their relevance to achieving strategic business goals
Strong written and verbal communication skills with ability to create compelling content and presentations
Excellent project management, critical thinking, and organizational skills with strong attention to detail
Highly collaborative and able to work within and through teams to achieve stated goals
Demonstrated ability to be a trusted advisor, consistently sought out for advice by leadership and stakeholders
Innovative and creative approach to developing work products and solving complex problems
Commitment to actively learning and adopting best practices from across the team
Ability to thrive in a high-growth, matrixed organization with shifting priorities.
Advanced skills with Microsoft applications: Outlook, Word, Excel and PowerPoint
Experience with marketing automation platforms, CRM systems, and digital marketing tools
Can travel as needed
The base salary range for this position in the firm’s Chicago, IL, Downers Grove, IL, Cleveland, OH, Minneapolis, MN, and Baltimore, MD offices only is between $104,000 and $156,000 per year.
The base salary range for this position in the firm’s Washington, DC, Boston, MA, Edison, NJ, New York, NY, and Melville, NY offices only is between $112,320 and $168,480 per year.
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