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CSI efforts are grounded in a deep understanding of consumers, shoppers, customers, and retai Manager, Enterprise, Sales Leader, Shop, Leadership, Research, Manufacturing, Business Services","shortDescription","Consumer & Shopper Insights (CSI) is a strategic business partner that works cross-functionally to enable fact-based decision making and commercial...","location","locations",[451],{"_452":453,"_454":455,"_456":457,"_458":459,"_460":461},"formatted","Atlanta, GA, United States, 30383","city","Atlanta","state","GA","country","United States","postal_code","30383","companyName","Newell Brands","salaryMin","salaryMax","salaryDescription","https://us.thebigjobsite.com/redirectfeedjob?jobid=48DE567FF83D44A1303243DB6067C4BC&source=mediabistroxmlus&utm_source=mediabistroxmlus&jobSiteKey=8AEAA0018C4351295026030B15119C09","companyDescription","companyWebsite","displayLogo","https://www.mediabistro.com/public/images/desk-100x50.webp","displayThumbnail","displayHeadline","Work at Newell Brands","isManualPosted","costPerClick",0.15,"displayUrl","fullUrl","https://www.mediabistro.com/jobs/2961931350-manager-shopper-enterprise-insights","strippedDescription","parsedLocation",{"_452":484,"_485":199,"_486":199,"_454":455,"_456":457,"_458":459,"_460":461},"Atlanta, GA, United States","street1","street2","displayPublishedAt","1 days ago","shortTitle","shortLocation","level","searchCompanyPath","/jobs?keyword=Newell+Brands","searchLocationPath","/jobs?location=Atlanta%2C+GA%2C+United+States","searchTitlePath","/jobs?keyword=Manager%2C+Shopper+%26+Enterprise+Insights","featuredCompany",{"_431":500,"_15":501,"_502":434,"_76":503,"_504":505,"_248":506,"_448":507,"_508":-5,"_509":-5,"_510":-5,"_511":512,"_513":514,"_515":516,"_470":503,"_478":517,"_472":518},8752,"Newsday Media Group","agency","https://production-rails-default.s3.us-east-2.amazonaws.com/public/legacy-logos/351727.GIF","slug","newsday-media-group","

Newsday Media Group is a locally owned, independent media company grounded in journalistic excellence, integrity, and commitment to the communities it serves. With 19 Pulitzer Prizes and dozens of Emmy Awards, it's one of the most decorated news organizations in the country.

The company is in the middle of a significant transformation, expanding from its newspaper roots into a multimedia operation spanning digital, video, podcasts, live events, and data-driven civic engagement. NMG properties include the flagship Newsday and Newsday.com, NewsdayTV, the Newsday Live events series, and nextLI, a civic research and community forum platform funded by The Rauch Foundation.

A new 130,000-square-foot headquarters in Melville features a broadcast-quality TV studio and multimedia production space. Newsday Live produces a growing calendar of food and wine tastings, author talks, sports Q&As, concerts, and community events. Feed Me, the company's food and dining vertical, includes a web series, quarterly print magazine, and restaurant coverage. Brand 360, the in-house content studio, partners with advertisers across healthcare, education, energy, tourism, and retail.

Newsday's investigative unit has driven real-world change, from prompting schools to replace unsafe football helmets to contributing reporting that led to federal corruption convictions. Community programs include the Newsday Marching Band Festival, CheerFest, Scholar-Artist honors, and partnerships with local nonprofits focused on hunger, housing, youth education, and child welfare.

For people who care about local journalism, multimedia storytelling, and community impact, Newsday is doing the work at scale.

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Select how often (in days) to receive an alert:

Newell Brands

is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We we work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

Location:

Atlanta, GA

Job Summary\nConsumer & Shopper Insights (CSI) is a strategic business partner that works cross‑functionally to enable fact‑based decision making and commercial success. CSI efforts are grounded in a deep understanding of consumers, shoppers, customers, and retail dynamics.

The

Manager, Shopper & Enterprise Insights

role is a blended position that reports into the Shopper Insights team. This role is designed to balance shopper‑centric insights delivery in support of sales and customer sell‑in with enterprise‑level enablement and platform management. The Manager will serve as a key insights partner to Sales and Category Management teams, helping translate shopper and retailer understanding into compelling, customer‑ready stories that support product, category, and brand growth at retail.

Key Responsibilities\nShopper & Customer Insights Leadership

Lead the development of actionable shopper and retailer insights that directly support customer strategy, category growth, product sell‑in, and retail activations across key customers, including Club Channels/Costco.

Design and execute primary shopper research using a mix of qualitative and quantitative methods (e.g., shopper journeys, shop‑alongs, concept testing, decision trees, DIY surveys).

Translate business objectives, customer strategies, and sales questions into clear research objectives and well‑structured survey questionnaires and discussion guides.

Synthesize multiple data sources, including primary research, syndicated data, and secondary sources, into clear, compelling insights for use in customer sales stories.

Build clear, concise, and visually compelling PowerPoint presentations that effectively communicate insights and recommendations to sales leadership and retail customers.

Enterprise & Capability Enablement

Contribute to enterprise‑level learning agendas that span multiple customers, brands, or categories, with a focus on scaling high‑value shopper learnings.

Support the standardization of shopper research methodologies, tools, templates, and ways of working across the CSI organization.

Identify opportunities to reduce duplication and increase efficiency by leveraging shared insights, platforms, and best practices.

Manage and evolve shopper and insights platforms (e.g., DIY survey tools, dashboards, insight repositories), ensuring they are effectively leveraged to support sales and customer needs.

Enable self‑serve insights through clear documentation, templates, and education for sales and category partners.

Act as a subject‑matter expert on key shopper, syndicated, and retailer data platforms, helping teams extract value and apply insights consistently and confidently.

Own end‑to‑end project management for insight initiatives, including scope definition, research design, vendor management, budgets, and timelines.

Manage external agency partners across full‑service and DIY research approaches.

Communicate insights and recommendations with clarity and confidence to a range of stakeholders, including sales leadership and customer teams.

Ideal Candidate Profile

Strong commercial mindset with demonstrated experience supporting sales teams and retailer‑facing work, including Club Channels/Costco.

Proven ability to translate shopper and retailer insights into persuasive, customer‑ready sell‑in stories.

Strategic, collaborative partner who is comfortable influencing without authority.

Strong storyteller who can translate complex data into clear, concise, and visually compelling customer‑ready narratives.

Curious, proactive, and energized by building scalable tools and ways of working.

Able to manage multiple priorities in a fast‑paced, sales‑driven environment.

Qualifications & Experience

Bachelor’s degree required; advanced degree preferred.

5+ years of experience in shopper insights, consumer insights, or a related role supporting sales or commercial teams.

Demonstrated experience working closely with sales organizations and retail customers (client‑side, retailer‑side, or agency experience supporting sales teams).

Broad experience across quantitative and qualitative research methods, including DIY survey platforms.

Track record of translating business questions into effective survey design and questionnaires.

Proven experience creating customer‑ready PowerPoint presentations, with strong attention to clarity, storytelling, and visual quality.

Strong familiarity with syndicated data sources (e.g., IRI, Nielsen, NPD, Numerator) and retailer data platforms.

Experience managing research projects, external vendors, and budgets.

Advanced skills in Excel and PowerPoint; experience with visualization or BI tools a plus.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well_known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

#J-18808-Ljbffr\n","Search by Keyword, Job Title or Location

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Newell Brands

is a leading cons...",[528],{"_458":459,"_454":455,"_452":453,"_456":457,"_460":461},["B","2890461639"],"7 days ago","/jobs/2890461639-manager-shopper-enterprise-insights",{"_435":434,"_439":533,"_470":471,"_462":463,"_248":534,"_446":535,"_433":434,"_113":536,"_437":199,"_438":199,"_472":471,"_448":199,"_449":537,"_431":539,"_473":474,"_436":120,"_487":530,"_478":540,"_489":536,"_490":484,"_492":493,"_494":495,"_496":541},["D",1773568800000],"A leading consumer products company in Atlanta is seeking a Manager, Shopper & Enterprise Insights. This role focuses on translating shopper insights into impactful sales strategies and collaborating with sales teams. The ideal candidate will have over 5 years of experience in shopper insights, demonstrated storytelling ability, and strong quantitative skills. They should be proficient in PowerPoint and Excel, ready to drive actionable insights for sales and category growth in a fast-paced environment.\n#J-18808-Ljbffr\n","A leading consumer products company in Atlanta is seeking a Manager, Shopper & Enterprise Insights. This role focuses on translating shopper insigh...","Senior Shopper Insights & Enterprise Strategy Manager",[538],{"_458":459,"_454":455,"_452":453,"_456":457,"_460":461},["B","2890456026"],"/jobs/2890456026-senior-shopper-insights-enterprise-strategy-manager","/jobs?keyword=Senior+Shopper+Insights+%26+Enterprise+Strategy+Manager",{"_435":434,"_439":543,"_470":471,"_462":544,"_248":545,"_446":546,"_433":434,"_113":547,"_437":199,"_438":199,"_472":471,"_448":199,"_449":548,"_431":554,"_473":555,"_436":120,"_487":556,"_478":557,"_489":547,"_490":558,"_492":559,"_494":560,"_496":561},["D",1773331200000],"GALLO","A leading alcohol beverage company is seeking a Category Insights Manager to drive profitable growth by turning shopper data into actionable insights. The ideal candidate will handle analysis and reporting for customer accounts, collaborate cross-functionally, and build a robust insights database. Qualified applicants should have a relevant degree and experience in insights or retail sales management, combined with excellent storytelling and data presentation skills. This position offers a competitive salary and hybrid working options, ensuring flexibility and a supportive work environment.\n#J-18808-Ljbffr\n","A leading alcohol beverage company is seeking a Category Insights Manager to drive profitable growth by turning shopper data into actionable insigh...","Shopper Insights Manager - Data-Driven Growth (Hybrid)",[549],{"_458":459,"_454":550,"_452":551,"_456":552,"_460":553},"Bentonville","Bentonville, AR, United States, 72712","AR","72712",["B","2861628342"],"Work at GALLO","10 days ago","/jobs/2861628342-shopper-insights-manager-data-driven-growth-hybrid","Bentonville, AR, United States","/jobs?keyword=GALLO","/jobs?location=Bentonville%2C+AR%2C+United+States","/jobs?keyword=Shopper+Insights+Manager+-+Data-Driven+Growth+%28Hybrid%29",{"_435":434,"_439":563,"_470":471,"_462":463,"_248":564,"_446":565,"_433":434,"_113":566,"_437":199,"_438":199,"_472":471,"_448":199,"_449":567,"_431":569,"_473":474,"_436":123,"_487":570,"_478":571,"_489":566,"_490":484,"_492":493,"_494":495,"_496":572},["D",1774008000000],"A leading consumer products company in Georgia seeks an Associate Category Manager to leverage data insights for category growth. The ideal candidate will possess a Bachelor's degree and have 2+ years in consumer goods, focusing on category management and shopper insights. Responsibilities include generating reports, influencing business strategies, and collaborating across teams to improve market share. Strong analytical and presentation skills are essential in this dynamic role.\n#J-18808-Ljbffr\n","A leading consumer products company in Georgia seeks an Associate Category Manager to leverage data insights for category growth. The ideal candida...","Category Strategy & Insights Associate",[568],{"_458":459,"_454":455,"_452":453,"_456":457,"_460":461},["B","2947279266"],"2 days ago","/jobs/2947279266-category-strategy-insights-associate","/jobs?keyword=Category+Strategy+%26+Insights+Associate",{"_435":434,"_439":574,"_470":471,"_462":575,"_248":576,"_446":577,"_433":434,"_113":578,"_437":199,"_438":199,"_472":471,"_448":199,"_449":579,"_431":585,"_473":586,"_436":120,"_487":587,"_478":588,"_489":578,"_490":589,"_492":590,"_494":591,"_496":592},["D",1772805600000],"DIRECTV","DIRECTV is seeking a strategic, analytically minded Lead Product Marketing Manager to help define how we grow in an increasingly dynamic media and entertainment landscape. This role is ideal for someone who excels at connecting market insights, financial rigor, and strategic frameworks to shape decisions that drive measurable subscriber and revenue impact.

You will own the full strategy cycle—from understanding consumers, competitors, and market forces; to generating data-backed insights; to translating findings into clear, actionable recommendations and execution‑ready plans. Your work will inform where DIRECTV plays, how we win, and which investments deliver the greatest enterprise value.

If you’re energized by solving ambiguous problems, building fact‑based strategies, and influencing senior leaders, this role is built for you.

Here’s what you’ll do:\nData-Driven Strategy & Business Case Development

Build rigorous, insight-led business cases—grounded in strong quantitative analysis—in partnership with analytics, finance, and cross‑functional teams.

Size market opportunities, forecast expected value, assess ROI, and recommend paths that maximize subscriber growth and long‑term enterprise value.

Strategic Planning & Go-to-Market Direction

Develop clear, structured strategic plans that bridge insight and action, guiding teams across sales, product, marketing, and partnerships.

Craft compelling executive‑ready narratives that align stakeholders and drive decision‑making across the organization.

Shape acquisition strategies spanning distribution and sales channels, partner programs, audience targeting, and save‑to‑invest initiatives.

Market Intelligence & Strategic Insight

Conduct deep consumer, competitive, and market analyses to identify growth opportunities and emerging risks across the TV/media entertainment and subscription ecosystem.

Translate market signals and performance trends into strategic implications that inform channel, product, offer, and partnership decisions.

What you’ll need to be successful:

MBA preferred but not required.

Consulting background (strategy, management, or growth) combined with operating experience is highly valued.

3 – 5 years of professional experience.

Exceptional strategic thinking and numerical acumen, with the ability to structure ambiguous problems and derive meaningful insights from complex data.

Experience applying market analysis, financial modeling, and insight development to shape strategy in subscription‑based or membership‑driven businesses.

Familiarity with the TV/media entertainment, telco, or broader media landscape strongly preferred.

Strong communication and storytelling skills—able to turn analysis into compelling narratives for executive audiences.

Ability to thrive in a fast‑paced, remote‑first environment, demonstrating ownership, adaptability, and a collaborative mindset.

May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

This is a remote position that can be located anywhere in the contiguous United States. #LI-Remote\nA career with us comes with big rewards:\nDIRECTV's compensation structure is designed to be market‑competitive and fully supports efforts to attract and retain employees. It is the company’s policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job‑related skills, experience, and relevant education or training.

DIRECTV WAGE ZONES: $111,122- $201,653\nLow (N1): $111,122 - $166,583

Mid (N2): $116,970 - $175,350

High (N3): $128,667 - $192,885

Top (N4): $134,516 - $201,653

Click

HERE

to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

Apply today!\nFair Chance Ordinance Notice for Los Angeles County applying for jobs at DIRECTV\nCompliance Notice Regarding Use of Automated Decision-Making Tools in Hiring Process\n#J-18808-Ljbffr\n","DIRECTV is seeking a strategic, analytically minded Lead Product Marketing Manager to help define how we grow in an increasingly dynamic media and ...","Lead Product Marketing Manager",[580],{"_458":459,"_454":581,"_452":582,"_456":583,"_460":584},"El Segundo","El Segundo, CA, United States, 90245","CA","90245",["B","2798673733"],"Work at DIRECTV","16 days ago","/jobs/2798673733-lead-product-marketing-manager","El Segundo, CA, United States","/jobs?keyword=DIRECTV","/jobs?location=El+Segundo%2C+CA%2C+United+States","/jobs?keyword=Lead+Product+Marketing+Manager","actionData","errors"]