GlueIQ is hiring: Creative Director in Coral Gables

GlueIQ is the brainchild of our collective obsession with Creativity, Culture, and Tech. We understand that complex problems are best solved collaboratively, and it was time for a creative consultancy model that could foster those critical connections between people, process, and tools that drive meaningful growth for our clients

POSITION SUMMARY

We are seeking a talented and experienced Creative Director (Copy) to join our dynamic creative team. The ideal candidate will bring a strong track record of delivering innovative, impactful advertising campaigns across a diverse range of clients, with a particular focus on B2B Experience, Financial Services. This role requires a strategic thinker with excellent leadership skills, a keen eye for detail, and the ability to inspire and mentor creative teams—along with fostering the client relationship and growing the portfolio. Additionally, while we are seeking a Creative Director with a Copywriting background, we need the candidate to have a strong design sensibility and a comfort level providing art/design direction to the design team.

As Creative Director, you will guide concept development from idea to execution, ensuring all work is clear, engaging, and aligned with brand objectives. You’ll collaborate closely with designers and cross-functional teams, combining narrative thinking with a strong visual sensibility to deliver cohesive, high-impact creative.

KEY RESPONSIBILITIES

• Lead the development of integrated creative campaigns across digital, social, brand, and content channels
• Originate and oversee concept development, ensuring ideas are insight-driven, strategically sound, and creatively exceptional
• Write and refine high-level copy, messaging frameworks, and brand narratives for complex B2B audiences
• Translate technical or financial subject matter into clear, engaging, and differentiated storytelling
• Partner closely with designers and art directors to ensure cohesive execution across copy and visual expression
• Provide clear, constructive feedback to creative teams, fostering a culture of excellence and collaboration
• Present ideas confidently to internal stakeholders and clients, articulating both creative rationale and business impact
• Maintain consistency in brand voice, tone, and messaging across all deliverables
• Stay current on industry trends, especially within financial services and B2B marketing

QUALIFICATIONS

• 8–12+ years of experience in a creative role, with a strong foundation in copywriting
• Proven experience working in an agency environment, with leadership or senior‑level responsibility
• Demonstrated success developing campaigns for B2B brands; experience in Financial Services or Capital Markets strongly preferred
• Exceptional writing skills with the ability to simplify complex ideas without losing nuance
• Strong conceptual thinking with a portfolio that showcases integrated campaign work
• A refined design sensibility and ability to collaborate closely with designers and art directors
• Experience mentoring and guiding creative teams
• Strong presentation and client‑facing skills

What We’re Looking For

• A storyteller who understands how to connect brand, business, and audience
• A collaborator who thrives in cross‑functional creative partnerships
• A leader who inspires teams while remaining hands‑on in the work
• Someone equally comfortable crafting a headline or shaping a campaign platform
• A strategic thinker who balances creativity with measurable outcomes

Nice to Have

• Experience working with complex, regulated industries
• Familiarity with brand strategy and positioning frameworks
• Exposure to data‑driven marketing and performance‑oriented creative

BENEFITS

• Glue-IQ pays 100% of Health plan premium (health, dental, vision)
• Hybrid working environment
• 401k Profit‑Sharing Plan
• Client‑specific benefits and perks
• Office located in heart of Coral Gables

*GlueIQ is strongly committed to hiring a diverse staff, and believes all experiences and perspectives bring value to our clients. GlueIQ does not discriminate on the basis of race, color, gender, disability, age, religion, sexual orientation, national origin, ethnic origin, or any other characteristic protected by state or federal law.

The above statements are intended to describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.