Senior Director, Product Marketing (AI-Augmented GTM)
SymphonyAI, Palo Alto, CA, United States
Overview
SymphonyAI is hiring a Senior Director, Product Marketing RetailAI to join our dynamic team. The ideal candidate will play a crucial role in building integrated business plans for AI products, driving financial success by strategically setting prices that optimize revenue, profitability, and market competitiveness.
Responsibilities
Go-to-Market Strategy: Develop and lead GTM strategies for new product launches, feature rollouts, and cross-sell initiatives.
Positioning & Messaging: Own the development of clear, differentiated messaging that resonates with buyer personas across segments and verticals.
Sales Enablement: Create and maintain sales playbooks, pitch decks, competitive battle cards, objection handling guides, and product one-pagers.
Drive pricing and packaging strategy to optimize revenue and market fit
Market Intelligence: Conduct competitive research and win/loss analysis to inform positioning, product roadmap, and GTM execution.
Product Launches: Collaborate with product and marketing teams to drive cross-functional product launch plans from concept to execution.
Content Strategy: Partner with content and demand gen teams to develop content aligned with the buyer journey (e.g., case studies, whitepapers, webinars).
Customer Insights: Leverage customer interviews, product usage data, and market trends to refine product marketing strategy and positioning.
Cross-functional Leadership: Act as the bridge between Product, Sales, Customer Success, and Marketing to ensure alignment on product value and market fit.
Requirements
10+ years of experience in product marketing, ideally in B2B SaaS or enterprise software.
Proven success launching and marketing SaaS products in competitive markets.
Deep understanding of customer personas, buying journeys, and value-based messaging.
Exceptional written and verbal communication skills; ability to distill complex topics into clear and compelling stories.
Experience creating enablement materials and collaborating with Sales and Product Management.
Strong project management and organizational skills; ability to prioritize and execute in a fast-paced environment.
Comfortable with both strategic thinking and hands-on execution.
Bachelor’s degree in Marketing, Business, Communications, or related field; MBA is a plus.
Preferred Experience
Industry knowledge in retail, CPG
Experience with marketing tools such as Salesforce, HubSpot, Highspot, or similar.
Familiarity with analyst relations (e.g., Gartner, Forrester) and enterprise buying cycles.
Communication: Excellent presentation and negotiation skills, with the ability to influence stakeholders at all organizational levels.
Technical Proficiency: Familiarity with pricing and revenue management tools, CRM platforms, and AI-powered analytics solutions.
Strategic Leadership
Market Positioning & Messaging: Define and continuously refine the company’s value proposition, differentiation, and category narrative across retail and CPG. Ensure messaging resonates with enterprise buyers (merchandising, supply chain, store operations, category management leaders).
Go-to-Market Strategy: Own GTM planning for new product launches and expansions—pricing, packaging, market segmentation, and entry strategies for geographies or customer tiers.
Competitive Intelligence: Lead ongoing analysis of competitors (RELEX, dunnhumby, SymphonyAI, Palantir, etc.) and adjacent SaaS offerings. Translate insights into positioning, battlecards, and sales enablement.
Commercial Alignment
Pipeline & Revenue Growth Support: Partner with sales and customer success to create demand-generation campaigns, account-based marketing strategies, and product playbooks aligned to revenue targets.
Sales Enablement: Develop training, collateral, ROI calculators, case studies, and proof points tailored to retailers and CPG manufacturers. Build sales confidence to close multimillion-dollar deals.
Customer & Partner Engagement: Lead executive-level storytelling at industry events (NRF, Groceryshop, Shoptalk). Drive C-suite-level engagement content (vision decks, transformation stories).
Product & Market Intelligence
Voice of Customer (VoC): Own market research and customer advisory boards. Funnel insights to product management to shape roadmap priorities.
Segment & Persona Definition: Define target buyer personas (Chief Merchandising Officer, VP Category Management, CIO/CTO, Chief Supply Chain Officer) and map customer journeys.
Market Expansion: Identify new vertical adjacencies (e.g., convenience, pharmacy, quick-commerce) and provide analysis for product-market fit.
Cross-Functional Leadership
Collaboration with Product Management: Ensure roadmap is clearly tied to market needs and commercial outcomes. Translate technical capabilities into clear business value messaging.
Collaboration with Corporate Marketing: Align on brand campaigns, PR, analyst relations (Gartner, Forrester, IDC), and demand generation. Position company as a leader in “AI for Retail & CPG.”
Partner Ecosystem Marketing: Support alliances with major GSIs (Accenture, TCS, Deloitte), hyperscalers (Azure, AWS, GCP), and retail solution providers through co-marketing and joint GTM campaigns.
Team & Organizational Impact
Team Leadership: Build and manage a global product marketing team (product marketers, competitive intelligence, industry marketing managers).
Metrics & Accountability: Track KPIs such as influenced pipeline, win rates, average deal size, product adoption, and customer NPS uplift from marketing campaigns.
Board & Investor Communication: Provide market trend analysis, competitive positioning updates, and GTM performance insights to executive leadership and investors.
In a $200M revenue SaaS business, the VP Product Marketing is both strategic and hands-on—shaping market perception, enabling sales, and ensuring product-market fit. They sit at the intersection of product, sales, marketing, and the customer and are a key growth driver on the path to $500M+.
About Us SymphonyAI is building the leading enterprise AI SaaS company for digital transformation across the most critical and resilient growth industries, including retail, consumer packaged goods, financial crime prevention, manufacturing, media, and IT service management. Since its founding in 2017, SymphonyAI today serves 1500+ Enterprise customers globally and has grown to 3,000 talented leaders, data scientists, and other professionals across over 30 countries.
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Responsibilities
Go-to-Market Strategy: Develop and lead GTM strategies for new product launches, feature rollouts, and cross-sell initiatives.
Positioning & Messaging: Own the development of clear, differentiated messaging that resonates with buyer personas across segments and verticals.
Sales Enablement: Create and maintain sales playbooks, pitch decks, competitive battle cards, objection handling guides, and product one-pagers.
Drive pricing and packaging strategy to optimize revenue and market fit
Market Intelligence: Conduct competitive research and win/loss analysis to inform positioning, product roadmap, and GTM execution.
Product Launches: Collaborate with product and marketing teams to drive cross-functional product launch plans from concept to execution.
Content Strategy: Partner with content and demand gen teams to develop content aligned with the buyer journey (e.g., case studies, whitepapers, webinars).
Customer Insights: Leverage customer interviews, product usage data, and market trends to refine product marketing strategy and positioning.
Cross-functional Leadership: Act as the bridge between Product, Sales, Customer Success, and Marketing to ensure alignment on product value and market fit.
Requirements
10+ years of experience in product marketing, ideally in B2B SaaS or enterprise software.
Proven success launching and marketing SaaS products in competitive markets.
Deep understanding of customer personas, buying journeys, and value-based messaging.
Exceptional written and verbal communication skills; ability to distill complex topics into clear and compelling stories.
Experience creating enablement materials and collaborating with Sales and Product Management.
Strong project management and organizational skills; ability to prioritize and execute in a fast-paced environment.
Comfortable with both strategic thinking and hands-on execution.
Bachelor’s degree in Marketing, Business, Communications, or related field; MBA is a plus.
Preferred Experience
Industry knowledge in retail, CPG
Experience with marketing tools such as Salesforce, HubSpot, Highspot, or similar.
Familiarity with analyst relations (e.g., Gartner, Forrester) and enterprise buying cycles.
Communication: Excellent presentation and negotiation skills, with the ability to influence stakeholders at all organizational levels.
Technical Proficiency: Familiarity with pricing and revenue management tools, CRM platforms, and AI-powered analytics solutions.
Strategic Leadership
Market Positioning & Messaging: Define and continuously refine the company’s value proposition, differentiation, and category narrative across retail and CPG. Ensure messaging resonates with enterprise buyers (merchandising, supply chain, store operations, category management leaders).
Go-to-Market Strategy: Own GTM planning for new product launches and expansions—pricing, packaging, market segmentation, and entry strategies for geographies or customer tiers.
Competitive Intelligence: Lead ongoing analysis of competitors (RELEX, dunnhumby, SymphonyAI, Palantir, etc.) and adjacent SaaS offerings. Translate insights into positioning, battlecards, and sales enablement.
Commercial Alignment
Pipeline & Revenue Growth Support: Partner with sales and customer success to create demand-generation campaigns, account-based marketing strategies, and product playbooks aligned to revenue targets.
Sales Enablement: Develop training, collateral, ROI calculators, case studies, and proof points tailored to retailers and CPG manufacturers. Build sales confidence to close multimillion-dollar deals.
Customer & Partner Engagement: Lead executive-level storytelling at industry events (NRF, Groceryshop, Shoptalk). Drive C-suite-level engagement content (vision decks, transformation stories).
Product & Market Intelligence
Voice of Customer (VoC): Own market research and customer advisory boards. Funnel insights to product management to shape roadmap priorities.
Segment & Persona Definition: Define target buyer personas (Chief Merchandising Officer, VP Category Management, CIO/CTO, Chief Supply Chain Officer) and map customer journeys.
Market Expansion: Identify new vertical adjacencies (e.g., convenience, pharmacy, quick-commerce) and provide analysis for product-market fit.
Cross-Functional Leadership
Collaboration with Product Management: Ensure roadmap is clearly tied to market needs and commercial outcomes. Translate technical capabilities into clear business value messaging.
Collaboration with Corporate Marketing: Align on brand campaigns, PR, analyst relations (Gartner, Forrester, IDC), and demand generation. Position company as a leader in “AI for Retail & CPG.”
Partner Ecosystem Marketing: Support alliances with major GSIs (Accenture, TCS, Deloitte), hyperscalers (Azure, AWS, GCP), and retail solution providers through co-marketing and joint GTM campaigns.
Team & Organizational Impact
Team Leadership: Build and manage a global product marketing team (product marketers, competitive intelligence, industry marketing managers).
Metrics & Accountability: Track KPIs such as influenced pipeline, win rates, average deal size, product adoption, and customer NPS uplift from marketing campaigns.
Board & Investor Communication: Provide market trend analysis, competitive positioning updates, and GTM performance insights to executive leadership and investors.
In a $200M revenue SaaS business, the VP Product Marketing is both strategic and hands-on—shaping market perception, enabling sales, and ensuring product-market fit. They sit at the intersection of product, sales, marketing, and the customer and are a key growth driver on the path to $500M+.
About Us SymphonyAI is building the leading enterprise AI SaaS company for digital transformation across the most critical and resilient growth industries, including retail, consumer packaged goods, financial crime prevention, manufacturing, media, and IT service management. Since its founding in 2017, SymphonyAI today serves 1500+ Enterprise customers globally and has grown to 3,000 talented leaders, data scientists, and other professionals across over 30 countries.
#J-18808-Ljbffr