Digital Marketing Coordinator
Nice Life Recording Company, Los Angeles, CA, United States
Nice Life Recording Company is a growing independent record label, housing a diverse roster of GRAMMY® Award-winning multiplatinum and critically acclaimed talent and a catalog of chart-topping hits. Founded by songwriter, producer and artist, Ricky Reed in 2014, the label quietly and consistently impacts and influences the mainstream from its Echo Park, CA headquarters. With a commitment to artistic integrity and development above all, it consistently amplifies independent voices to the masses.
Position Summary Nice Life is looking for a dynamic Digital Marketing Coordinator to join our team. The ideal candidate will have a strong background in digital marketing, with a focus on social media, content creation, viral marketing, and fan engagement. The Digital Marketing Coordinator works alongside our marketing team to develop and execute digital marketing campaigns for our artists and music catalog that drive overall awareness, sales, and streaming consumption. This role is responsible for working directly with Nice Life artists, their representatives, as well as other departments within Nice Life.
This role reports to the SVP Operations and is based in Nice Life’s offices in Echo Park, CA.
Specific Responsibilities
Contribute to the development and execution of digital marketing strategies for Nice Life artists based on current marketplace trends and artist audience demographics.
Assist in managing and maintaining multiple fan accounts for artists across the Nice Life roster.
Engage with fans, developing and fostering thriving online communities.
Collect and analyze data to evaluate the performance of marketing campaigns and make recommendations for improvement.
Ideate creative marketing campaigns to grow audiences on Instagram, TikTok, YouTube, X, Twitch, Discord, & Reddit.
Assist artists in producing content for use across socials – Instagram Reels, YouTube Shorts, TikTok, Spotify Clips and other platforms as needed.
Assist in the creation of engaging social media content that aligns with artist branding and storytelling and project timelines, including but not limited to posts with captions, graphics, and videos.
Support the development and execution of influencer campaigns in-house and with third-party agency partners. Continuously analyze the health and performance of campaigns.
Create and implement digital assets including, but not limited to, short form social content, advertising assets, websites, UGC content campaigns, etc.
Monitor artists’ online presence to ensure consistent posting, up to date images, playlists, etc.
Assist with the occasional shooting of social content, primarily using a phone but also with other equipment. Quickly edit and use this content to maximize engagement.
Collaborate with all team members to drive marketing efforts through a digital lens including, but not limited to A&R, streaming / commercial revenue, marketing, radio and sync licensing.
Collaborate with internal teams (e.g., creative, content) to develop engaging marketing content.
Monitor and report on the performance of digital marketing campaigns, using data to drive decision-making.
Qualifications
2 or more years of digital marketing experience.
Excellent communication and interpersonal skills.
Highly organized with exceptional attention to detail, able to manage multiple tasks and meet deadlines consistently.
Strong analytical skills, with the ability to collect, analyze, and interpret data.
A strong finger on the pulse of trends in social media, digital content, music, and pop culture.
Expertise in social media and photo / video editing tools such as Adobe Creative Cloud and CapCut.
Join an inclusive, collaborative team where you have the opportunity to channel and foster your passion every day.
In-office work 4 days a week, work from home Fridays.
Paid vacation.
An attractive and comprehensive benefits package including medical, dental, vision, 401K, mental health fund, and competitive paid leave for childbirth or bonding.
Investment in your professional growth and development enabling you to thrive in our vibrant community.
Compensation Competitive salary, incentive and benefits will be offered, commensurate with the role and the final hire’s experience. Depending on the job relevant knowledge, skills, abilities, experience, education, network and location of the final hire, the base salary is anticipated at an annual rate in the range of $55K to $65K.
Contact EnterGain is the exclusive recruiter on this project. Interested, qualified candidates are encouraged to apply directly to this posting.
Nice Life Recording Company, LLC is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law. The Company will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
Disclaimer The job description above is intended to set forth the general nature of the work that will be expected of the person who takes on this role. The job description is not, however, meant to be construed as an exhaustive list of all the duties and responsibilities required for this role. From time to time, all colleagues may be required to perform duties outside their normal responsibilities as needed, and the priorities within each role evolve over time based on the needs of the business.
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Position Summary Nice Life is looking for a dynamic Digital Marketing Coordinator to join our team. The ideal candidate will have a strong background in digital marketing, with a focus on social media, content creation, viral marketing, and fan engagement. The Digital Marketing Coordinator works alongside our marketing team to develop and execute digital marketing campaigns for our artists and music catalog that drive overall awareness, sales, and streaming consumption. This role is responsible for working directly with Nice Life artists, their representatives, as well as other departments within Nice Life.
This role reports to the SVP Operations and is based in Nice Life’s offices in Echo Park, CA.
Specific Responsibilities
Contribute to the development and execution of digital marketing strategies for Nice Life artists based on current marketplace trends and artist audience demographics.
Assist in managing and maintaining multiple fan accounts for artists across the Nice Life roster.
Engage with fans, developing and fostering thriving online communities.
Collect and analyze data to evaluate the performance of marketing campaigns and make recommendations for improvement.
Ideate creative marketing campaigns to grow audiences on Instagram, TikTok, YouTube, X, Twitch, Discord, & Reddit.
Assist artists in producing content for use across socials – Instagram Reels, YouTube Shorts, TikTok, Spotify Clips and other platforms as needed.
Assist in the creation of engaging social media content that aligns with artist branding and storytelling and project timelines, including but not limited to posts with captions, graphics, and videos.
Support the development and execution of influencer campaigns in-house and with third-party agency partners. Continuously analyze the health and performance of campaigns.
Create and implement digital assets including, but not limited to, short form social content, advertising assets, websites, UGC content campaigns, etc.
Monitor artists’ online presence to ensure consistent posting, up to date images, playlists, etc.
Assist with the occasional shooting of social content, primarily using a phone but also with other equipment. Quickly edit and use this content to maximize engagement.
Collaborate with all team members to drive marketing efforts through a digital lens including, but not limited to A&R, streaming / commercial revenue, marketing, radio and sync licensing.
Collaborate with internal teams (e.g., creative, content) to develop engaging marketing content.
Monitor and report on the performance of digital marketing campaigns, using data to drive decision-making.
Qualifications
2 or more years of digital marketing experience.
Excellent communication and interpersonal skills.
Highly organized with exceptional attention to detail, able to manage multiple tasks and meet deadlines consistently.
Strong analytical skills, with the ability to collect, analyze, and interpret data.
A strong finger on the pulse of trends in social media, digital content, music, and pop culture.
Expertise in social media and photo / video editing tools such as Adobe Creative Cloud and CapCut.
Join an inclusive, collaborative team where you have the opportunity to channel and foster your passion every day.
In-office work 4 days a week, work from home Fridays.
Paid vacation.
An attractive and comprehensive benefits package including medical, dental, vision, 401K, mental health fund, and competitive paid leave for childbirth or bonding.
Investment in your professional growth and development enabling you to thrive in our vibrant community.
Compensation Competitive salary, incentive and benefits will be offered, commensurate with the role and the final hire’s experience. Depending on the job relevant knowledge, skills, abilities, experience, education, network and location of the final hire, the base salary is anticipated at an annual rate in the range of $55K to $65K.
Contact EnterGain is the exclusive recruiter on this project. Interested, qualified candidates are encouraged to apply directly to this posting.
Nice Life Recording Company, LLC is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, age, or any other status protected by law. The Company will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
Disclaimer The job description above is intended to set forth the general nature of the work that will be expected of the person who takes on this role. The job description is not, however, meant to be construed as an exhaustive list of all the duties and responsibilities required for this role. From time to time, all colleagues may be required to perform duties outside their normal responsibilities as needed, and the priorities within each role evolve over time based on the needs of the business.
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