Marketing Manager
Guidewell Education, Atlanta, GA, United States
Guidewell Education is a mission‑driven organization representing a family of successful legacy brands in the education sector. Our mission is to deliver best‑in‑class, transformational educational experiences and resources, guiding every student with empathy and expertise.
Our portfolio includes Applerouth Education (applerouth.com), Summit Educational Group (mytutor.com), ESM Prep (esmprep.com), ESM Prep |College MatchPoint (collegematchpoint.com), and Guidewell Global (guidewellglobal.com). Together we provide a comprehensive suite of services including academic tutoring, standardized test preparation, executive function coaching, college counseling, and summer enrichment.
About the Opportunity The Marketing Manager is a key member of the Guidewell Education Marketing and Communications team. This role offers a unique opportunity to serve as a marketing generalist, supporting communications, campaigns, and content initiatives across multiple educational services brands in the United States and United Kingdom.
This is a highly execution‑focused role, responsible for turning campaign ideas into well‑organized marketing initiatives across multiple channels — building timelines, coordinating assets, writing campaign copy, and ensuring campaigns launch smoothly across brands.
Working closely with the Director of Marketing and cross‑functional teams, this role helps coordinate marketing projects from concept through execution, supporting lead generation, brand visibility, and customer engagement.
Supervisor: Director of Marketing
Work Location: Remote; hybrid option available for candidates within close proximity to one of our offices
Work Hours: 9:00 AM – 5:30 PM EST
Key Responsibilities Campaign Planning & Execution Support the planning and execution of multi‑channel marketing campaigns, webinars, and panel events across multiple brands.
Translate campaign strategy into actionable project plans and timelines
Build and maintain campaign plans and workflows in Notion
Write marketing copy aligned with campaign messaging, including landing pages, emails, flyers, social posts, and event descriptions for CRM platforms
Coordinate marketing graphics and creative assets
Collaborate with the web developer to support campaign landing pages and updates
Coordinate event setup within the CRM in partnership with Marketing Operations
Track campaign execution across brands to ensure timely and accurate delivery
Marketing Channel Execution
Email Marketing
Write and edit marketing emails supporting campaigns, webinars, services, and promotional initiatives
Coordinate email scheduling and distribution across brands
Organic Social Media
Write social media posts aligned with campaign messaging
Coordinate supporting graphics when needed
Proofread and review posts prior to publishing
Publish posts across social media channels
Paid Social Support
Coordinate creative assets for paid social campaigns
Assist with campaign approvals and scheduling
Support audience creation, targeting, and campaign optimization
Marketing Content & Collateral
Event and webinar flyers
Marketing guides and informational resources
Brochures and infographics
Trade event and partnership collateral
Cross‑Functional Collaboration & Workflow Management
Collaborate with internal teams including Partnerships, Client Services, Academic Services, Counseling/Advisory Services, Marketing Operations, and Curriculum
Coordinate marketing requests including copy, landing pages, and promotional materials
Maintain organized workflows that improve marketing team efficiency and campaign execution
Qualifications and Skills
3+ years of marketing experience, preferably in campaign coordination, digital marketing, or marketing operations
Strong organizational and project management skills, with the ability to manage multiple campaigns and timelines simultaneously
Excellent marketing copywriting and editing skills, with experience writing for email, web, and social media
Ability to coordinate marketing initiatives across multiple brands and stakeholders
Detail‑oriented self‑starter who thrives in fast‑paced, collaborative environments
Strong communication skills and ability to collaborate effectively across teams
Technical Skills
Experience working with campaign planning and workflow management tools, such as Notion, preferred but not required.
Familiarity with tools such as Mailchimp, Canva, Webflow, Meta Business Suite, or similar platforms is helpful but not required.
Education
Bachelor’s degree required
Work Samples Submission As part of your application, please submit two work samples:
Marketing Email: One example of a marketing email you have written, such as a promotional email, newsletter, or event announcement.
Landing Page: One example of a campaign landing page you have written or contributed to. If the landing page was part of a team project, please briefly describe your role in creating the content.
Compensation and Benefits Salary: $65,000 – $70,000 annually depending on experience Bonus: Up to 5% of annual salary based on personal and company performance
Benefits include:
Company‑sponsored medical, dental, vision, and life insurance
Generous holidays and paid time off
401(k) with company match after one year
Employee service discount
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Our portfolio includes Applerouth Education (applerouth.com), Summit Educational Group (mytutor.com), ESM Prep (esmprep.com), ESM Prep |College MatchPoint (collegematchpoint.com), and Guidewell Global (guidewellglobal.com). Together we provide a comprehensive suite of services including academic tutoring, standardized test preparation, executive function coaching, college counseling, and summer enrichment.
About the Opportunity The Marketing Manager is a key member of the Guidewell Education Marketing and Communications team. This role offers a unique opportunity to serve as a marketing generalist, supporting communications, campaigns, and content initiatives across multiple educational services brands in the United States and United Kingdom.
This is a highly execution‑focused role, responsible for turning campaign ideas into well‑organized marketing initiatives across multiple channels — building timelines, coordinating assets, writing campaign copy, and ensuring campaigns launch smoothly across brands.
Working closely with the Director of Marketing and cross‑functional teams, this role helps coordinate marketing projects from concept through execution, supporting lead generation, brand visibility, and customer engagement.
Supervisor: Director of Marketing
Work Location: Remote; hybrid option available for candidates within close proximity to one of our offices
Work Hours: 9:00 AM – 5:30 PM EST
Key Responsibilities Campaign Planning & Execution Support the planning and execution of multi‑channel marketing campaigns, webinars, and panel events across multiple brands.
Translate campaign strategy into actionable project plans and timelines
Build and maintain campaign plans and workflows in Notion
Write marketing copy aligned with campaign messaging, including landing pages, emails, flyers, social posts, and event descriptions for CRM platforms
Coordinate marketing graphics and creative assets
Collaborate with the web developer to support campaign landing pages and updates
Coordinate event setup within the CRM in partnership with Marketing Operations
Track campaign execution across brands to ensure timely and accurate delivery
Marketing Channel Execution
Email Marketing
Write and edit marketing emails supporting campaigns, webinars, services, and promotional initiatives
Coordinate email scheduling and distribution across brands
Organic Social Media
Write social media posts aligned with campaign messaging
Coordinate supporting graphics when needed
Proofread and review posts prior to publishing
Publish posts across social media channels
Paid Social Support
Coordinate creative assets for paid social campaigns
Assist with campaign approvals and scheduling
Support audience creation, targeting, and campaign optimization
Marketing Content & Collateral
Event and webinar flyers
Marketing guides and informational resources
Brochures and infographics
Trade event and partnership collateral
Cross‑Functional Collaboration & Workflow Management
Collaborate with internal teams including Partnerships, Client Services, Academic Services, Counseling/Advisory Services, Marketing Operations, and Curriculum
Coordinate marketing requests including copy, landing pages, and promotional materials
Maintain organized workflows that improve marketing team efficiency and campaign execution
Qualifications and Skills
3+ years of marketing experience, preferably in campaign coordination, digital marketing, or marketing operations
Strong organizational and project management skills, with the ability to manage multiple campaigns and timelines simultaneously
Excellent marketing copywriting and editing skills, with experience writing for email, web, and social media
Ability to coordinate marketing initiatives across multiple brands and stakeholders
Detail‑oriented self‑starter who thrives in fast‑paced, collaborative environments
Strong communication skills and ability to collaborate effectively across teams
Technical Skills
Experience working with campaign planning and workflow management tools, such as Notion, preferred but not required.
Familiarity with tools such as Mailchimp, Canva, Webflow, Meta Business Suite, or similar platforms is helpful but not required.
Education
Bachelor’s degree required
Work Samples Submission As part of your application, please submit two work samples:
Marketing Email: One example of a marketing email you have written, such as a promotional email, newsletter, or event announcement.
Landing Page: One example of a campaign landing page you have written or contributed to. If the landing page was part of a team project, please briefly describe your role in creating the content.
Compensation and Benefits Salary: $65,000 – $70,000 annually depending on experience Bonus: Up to 5% of annual salary based on personal and company performance
Benefits include:
Company‑sponsored medical, dental, vision, and life insurance
Generous holidays and paid time off
401(k) with company match after one year
Employee service discount
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