Influencer + Content Associate
Indie Consulting, Raleigh, NC, United States
About Us:
Founded in 2018, Indie Consulting is a fast‑growing, strategy‑led marketing consultancy that partners with some of the most exciting brands in CPG and beyond! We foster an empowering environment built on creativity and dedication, helping our clients tell their stories with clarity and impact. At Indie, we’ve created a collaborative culture where professional and personal growth is the norm. Our team leads with empathy, supports one another, and strives to deliver meaningful results that leave things better than we found them. If you’re energized by smart strategy, great people, and real opportunities for growth, we’d love to meet you!
Job Overview As an Influencer & Content Marketing Associate, you will play a key role in developing and executing influencer strategies while also supporting the creation and refinement of high‑performing, social‑first content. This role blends influencer management with hands‑on content creation and editing, ensuring that influencer activations and brand content are optimized for performance across platforms. You will help bring campaigns to life—from identifying the right creators to shaping content that resonates with audiences and drives measurable impact.
Key Responsibilities Influencer Strategy & Campaign Execution
Collaborate with internal teams to develop and execute influencer marketing strategies aligned with client goals
Research, vet, and onboard influencers who align with brand values and target audiences
Coordinate influencer partnerships, including briefing, contracts, deliverables, and timelines
Maintain strong relationships with influencers, talent managers, and agencies to foster long‑term partnerships
Content Creation & Editing
Support the development, editing, and refinement of influencer and brand content across platforms (TikTok, Instagram, YouTube, etc.)
Edit short‑form video and social content using tools such as CapCut, Adobe Creative Suite, or platform‑native tools
Collaborate with influencers and internal teams to ensure content is platform‑native, engaging, and aligned with brand voice
Assist in developing content concepts, briefs, and hooks that drive performance and engagement
Iterate on content based on performance insights and testing frameworks
Content Oversight & Quality Control
Ensure all influencer‑generated and brand content adheres to brand guidelines and messaging
Provide feedback to influencers to optimize content for performance and platform best practices
Maintain consistency in tone, style, and creative execution across campaigns
Performance Analysis & Optimization
Track, analyze, and report on influencer and content performance
Translate data into actionable insights and recommendations to improve future campaigns
Partner with cross‑functional teams to align on learnings and optimization opportunities
Trend Monitoring & Innovation
Stay current on platform trends, creator landscape, and emerging content formats
Identify new opportunities for creative testing, influencer partnerships, and content innovation
Requirements
1‑2+ years of experience in influencer marketing, social media, content creation, or related fields
Strong understanding of social media platforms (TikTok, Instagram, YouTube) and content best practices
Experience creating and/or editing social‑first content (video + static)
Proficiency in content creation and editing tools (e.g., CapCut, Adobe Creative Suite, Canva, platform‑native tools)
Strong communication and relationship management skills
Analytical mindset with experience using reporting tools or social/influencer platforms
Detail‑oriented with the ability to manage multiple campaigns simultaneously
Creative thinker with a passion for storytelling, trends, and digital culture
Why Join Us?
Be part of a creative team that values your input and ideas.
Work on exciting projects that allow for creativity and innovation.
Competitive salary with opportunities for growth and professional development.
Hybrid work environment with a focus on work‑life balance.
Reporting Relationship: Senior Creative Consultant
Education & Experience: Bachelor’s degree in Marketing, Communications, or related field, or equivalent professional experience.
Salary Description: $55,000‑$65,000 + benefits & bonus eligibility
Location: This role is based in Raleigh, NC with a hybrid schedule of three in‑office days and two remote days each week.
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Founded in 2018, Indie Consulting is a fast‑growing, strategy‑led marketing consultancy that partners with some of the most exciting brands in CPG and beyond! We foster an empowering environment built on creativity and dedication, helping our clients tell their stories with clarity and impact. At Indie, we’ve created a collaborative culture where professional and personal growth is the norm. Our team leads with empathy, supports one another, and strives to deliver meaningful results that leave things better than we found them. If you’re energized by smart strategy, great people, and real opportunities for growth, we’d love to meet you!
Job Overview As an Influencer & Content Marketing Associate, you will play a key role in developing and executing influencer strategies while also supporting the creation and refinement of high‑performing, social‑first content. This role blends influencer management with hands‑on content creation and editing, ensuring that influencer activations and brand content are optimized for performance across platforms. You will help bring campaigns to life—from identifying the right creators to shaping content that resonates with audiences and drives measurable impact.
Key Responsibilities Influencer Strategy & Campaign Execution
Collaborate with internal teams to develop and execute influencer marketing strategies aligned with client goals
Research, vet, and onboard influencers who align with brand values and target audiences
Coordinate influencer partnerships, including briefing, contracts, deliverables, and timelines
Maintain strong relationships with influencers, talent managers, and agencies to foster long‑term partnerships
Content Creation & Editing
Support the development, editing, and refinement of influencer and brand content across platforms (TikTok, Instagram, YouTube, etc.)
Edit short‑form video and social content using tools such as CapCut, Adobe Creative Suite, or platform‑native tools
Collaborate with influencers and internal teams to ensure content is platform‑native, engaging, and aligned with brand voice
Assist in developing content concepts, briefs, and hooks that drive performance and engagement
Iterate on content based on performance insights and testing frameworks
Content Oversight & Quality Control
Ensure all influencer‑generated and brand content adheres to brand guidelines and messaging
Provide feedback to influencers to optimize content for performance and platform best practices
Maintain consistency in tone, style, and creative execution across campaigns
Performance Analysis & Optimization
Track, analyze, and report on influencer and content performance
Translate data into actionable insights and recommendations to improve future campaigns
Partner with cross‑functional teams to align on learnings and optimization opportunities
Trend Monitoring & Innovation
Stay current on platform trends, creator landscape, and emerging content formats
Identify new opportunities for creative testing, influencer partnerships, and content innovation
Requirements
1‑2+ years of experience in influencer marketing, social media, content creation, or related fields
Strong understanding of social media platforms (TikTok, Instagram, YouTube) and content best practices
Experience creating and/or editing social‑first content (video + static)
Proficiency in content creation and editing tools (e.g., CapCut, Adobe Creative Suite, Canva, platform‑native tools)
Strong communication and relationship management skills
Analytical mindset with experience using reporting tools or social/influencer platforms
Detail‑oriented with the ability to manage multiple campaigns simultaneously
Creative thinker with a passion for storytelling, trends, and digital culture
Why Join Us?
Be part of a creative team that values your input and ideas.
Work on exciting projects that allow for creativity and innovation.
Competitive salary with opportunities for growth and professional development.
Hybrid work environment with a focus on work‑life balance.
Reporting Relationship: Senior Creative Consultant
Education & Experience: Bachelor’s degree in Marketing, Communications, or related field, or equivalent professional experience.
Salary Description: $55,000‑$65,000 + benefits & bonus eligibility
Location: This role is based in Raleigh, NC with a hybrid schedule of three in‑office days and two remote days each week.
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