Social Media Specialist
Home Genius Exteriors, Baltimore, MD, United States
About Home Genius Exteriors
Home Genius Exteriors has experienced rapid growth, expanding from $3M to over $200M in just five years. As we continue scaling toward becoming a nationwide company by 2030, we are looking for driven individuals who want to grow with us.
Our mission is to provide “A Different Experience” to both our customers and our employees. We foster a high-energy, growth-focused environment built on training, development, and opportunity. At HGE, you’re not just joining a home remodeling company - you’re building a career with a company developing future leaders.
About the Role We’re looking for a data-driven
Social Media Advertising Specialist
to own and scale our paid social campaigns across Facebook, Instagram, and other platforms. This is a high-impact role where you’ll work closely with marketing leadership to drive qualified leads, manage ad spend, and continuously optimize performance.
What You’ll Do
Manage day-to-day Facebook and Instagram ad campaigns (build, optimize, and scale)
Track and analyze key performance metrics (cost per lead, conversion rates, etc.) and adjust campaigns accordingly
Collaborate with creative and content teams to test ad creatives, messaging, and landing pages
Manage budgets across multiple product lines (roofing, siding, windows, etc.)
Run A/B tests to improve performance across audiences, creatives, and offers
Provide weekly and monthly performance reports to leadership
Identify and fix underperforming campaigns quicklyStay up to date on platform changes and bring new ideas to improve results
Work with internal teams to ensure lead quality and track performance through to sales
What We’re Looking For
2–4+ years of experience managing paid social campaigns (Facebook/Instagram required)
Strong understanding of Meta Ads Manager (campaign setup, audiences, tracking)
Data-driven mindset with the ability to analyze performance and make improvements
Experience managing monthly ad budgets ($25K–$100K+)
Familiarity with CRM platforms (HubSpot is a plus)
Understanding of what makes effective ad creative
Strong communication skills and ability to report on performance clearly
Organized and able to manage multiple campaigns at once
Nice to Have:
Experience with Google LSA, TikTok Ads, or YouTube Ads
Why Join Us
Fast-growing company with strong upward mobility
$60,000 – $80,000 base salary (depending on experience)
Bonus opportunities based on performance
High-impact role with visibility to leadership
Opportunity to help scale a national brand
Collaborative, fast-paced, and growth-oriented environment
If you’re someone who thrives in a performance-driven environment and wants to make a direct impact on business growth, we’d love to connect.
#J-18808-Ljbffr
Our mission is to provide “A Different Experience” to both our customers and our employees. We foster a high-energy, growth-focused environment built on training, development, and opportunity. At HGE, you’re not just joining a home remodeling company - you’re building a career with a company developing future leaders.
About the Role We’re looking for a data-driven
Social Media Advertising Specialist
to own and scale our paid social campaigns across Facebook, Instagram, and other platforms. This is a high-impact role where you’ll work closely with marketing leadership to drive qualified leads, manage ad spend, and continuously optimize performance.
What You’ll Do
Manage day-to-day Facebook and Instagram ad campaigns (build, optimize, and scale)
Track and analyze key performance metrics (cost per lead, conversion rates, etc.) and adjust campaigns accordingly
Collaborate with creative and content teams to test ad creatives, messaging, and landing pages
Manage budgets across multiple product lines (roofing, siding, windows, etc.)
Run A/B tests to improve performance across audiences, creatives, and offers
Provide weekly and monthly performance reports to leadership
Identify and fix underperforming campaigns quicklyStay up to date on platform changes and bring new ideas to improve results
Work with internal teams to ensure lead quality and track performance through to sales
What We’re Looking For
2–4+ years of experience managing paid social campaigns (Facebook/Instagram required)
Strong understanding of Meta Ads Manager (campaign setup, audiences, tracking)
Data-driven mindset with the ability to analyze performance and make improvements
Experience managing monthly ad budgets ($25K–$100K+)
Familiarity with CRM platforms (HubSpot is a plus)
Understanding of what makes effective ad creative
Strong communication skills and ability to report on performance clearly
Organized and able to manage multiple campaigns at once
Nice to Have:
Experience with Google LSA, TikTok Ads, or YouTube Ads
Why Join Us
Fast-growing company with strong upward mobility
$60,000 – $80,000 base salary (depending on experience)
Bonus opportunities based on performance
High-impact role with visibility to leadership
Opportunity to help scale a national brand
Collaborative, fast-paced, and growth-oriented environment
If you’re someone who thrives in a performance-driven environment and wants to make a direct impact on business growth, we’d love to connect.
#J-18808-Ljbffr