Lifecycle Marketing Manager

We are seeking a strategic and creative Lifecycle Marketing Manager to lead our multi-channel outreach efforts. This role is designed for a high-level thinker who can bridge the gap between data-driven strategy and compelling visual storytelling. This role will also oversee the marketing and business development efforts of a leading HVAC and Plumbing company.

The ideal candidate must be a "creative visionary" who can translate complex marketing goals into clear, actionable creative briefs. You will be responsible for the conceptualization, research, and execution of high-impact email, direct-mail and other campaigns that deliver measurable ROI.

The role will play a key role working with our leadership team and our operating companies to execute a marketing plan and develop new marketing ideas and strategies to grow the company's revenue and profitability.

Here’s what you will be doing:

Campaign Strategy & Ideation:

Research industry trends, competitor moves, and consumer behavior to develop fresh, innovative concepts for both recurring and seasonal campaigns.

Creative Direction & Briefing:

Serve as the primary liaison to the designer, providing detailed creative briefs for every project.

High-Level Communication:

Clearly articulate visual and copy requirements to designers, ensuring all assets align with brand standards and campaign objectives.

Channel Management:

Oversee the end-to-end deployment of email marketing (automated flows and newsletters) and physical direct mail (postcards, flyers, and letters).

Precision Targeting:

Collaborate with data teams to define audience segments, ensuring the right message reaches the right recipient at the most impactful time.

Project Orchestration:

Manage production timelines for print and digital assets, ensuring all deployments are executed on schedule.

Social Management:

Manage and create content for our social media presence across Facebook, Instagram, and other platforms.

Budget Management:

Help create the company’s annual marketing budget and reconcile it monthly.

Agency Relationships:

Manage vendor and marketing agency relationships.

Meetings:

Conduct weekly Marketing meetings to review marketing efforts and results.

Other duties as required.

Requirements
Must have 4+ years of marketing experience.

Proven experience managing high-volume of campaigns and programs.

Advertising experience with radio, broadcast, and video/OTT.

Exceptional communication skills with a demonstrated ability to guide creative teams.

A strong portfolio of campaign concepts (even if executed by others).

Familiarity with Service Titan (or similar), SMS platforms (like Chiirp), and basic project management tools (Monday/Asana/Trello).

A solid understanding of the HVAC/Plumbing seasonal cycle and what homeowners care about.

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