Marketing Campaign and Event Manager
Dexmate, Santa Clara, CA, United States
About the Role
We're looking for a
Marketing Campaign & Event Manager
to drive pipeline growth through high-impact campaigns and industry events. This role will own the planning and execution of integrated marketing campaigns (online + offline), with a strong focus on: Generating high-quality leads
Supporting enterprise sales cycles
Showcasing our technology through real-world engagement
You will work closely with Product Marketing, Sales, and Leadership to ensure campaigns and events are tightly aligned with business goals and revenue targets. What You'll Do
1. Campaign Strategy & Execution
Plan and execute integrated marketing campaigns across online and offline channels
Develop targeted campaigns aligned to ICPs and key industry verticals
Partner with Product Marketing to ensure strong messaging and positioning
Collaborate with the Sales team to drive high-quality lead generation and pipeline through campaigns
2. Event & Field Marketing
Own end-to-end execution of industry events, including: Trade shows
Conferences
Customer demos and roadshows
Coordinate logistics, vendors, booth design, and on-site execution
Collaborate with Sales to maximize meetings and pipeline from events
3. Pipeline & Lead Generation
Drive high-quality lead generation and account engagement
Support Account-Based Marketing (ABM) initiatives
Ensure strong lead capture, follow-up, and handoff to sales
4. Performance Tracking & Optimization
Track and report on campaign and event performance: Leads generated
Meetings booked
Pipeline created
Analyze ROI and continuously optimize campaigns and channel mix
5. Cross-Functional Collaboration
Work closely with: Product Marketing (messaging & GTM alignment)
Sales (account targeting, follow-ups, deal support)
Content team (campaign assets and collateral)
Required Qualifications
4–7+ years of experience in B2B, B2C marketing, demand generation, or event marketing
Proven experience managing integrated campaigns and industry events
Experience in enterprise or deep-tech environments (robotics, hardware, AI, platform)
Strong project management skills with the ability to manage multiple campaigns simultaneously
Data-driven mindset with experience tracking performance and optimizing ROI
Excellent communication and cross-functional collaboration skills
Preferred Qualifications
Experience in robotics, automation, or industrial technology
Familiarity with long enterprise sales cycles and complex buying processes
Experience with Account-Based Marketing (ABM) strategies
Experience working closely with sales teams to drive pipeline
#J-18808-Ljbffr
We're looking for a
Marketing Campaign & Event Manager
to drive pipeline growth through high-impact campaigns and industry events. This role will own the planning and execution of integrated marketing campaigns (online + offline), with a strong focus on: Generating high-quality leads
Supporting enterprise sales cycles
Showcasing our technology through real-world engagement
You will work closely with Product Marketing, Sales, and Leadership to ensure campaigns and events are tightly aligned with business goals and revenue targets. What You'll Do
1. Campaign Strategy & Execution
Plan and execute integrated marketing campaigns across online and offline channels
Develop targeted campaigns aligned to ICPs and key industry verticals
Partner with Product Marketing to ensure strong messaging and positioning
Collaborate with the Sales team to drive high-quality lead generation and pipeline through campaigns
2. Event & Field Marketing
Own end-to-end execution of industry events, including: Trade shows
Conferences
Customer demos and roadshows
Coordinate logistics, vendors, booth design, and on-site execution
Collaborate with Sales to maximize meetings and pipeline from events
3. Pipeline & Lead Generation
Drive high-quality lead generation and account engagement
Support Account-Based Marketing (ABM) initiatives
Ensure strong lead capture, follow-up, and handoff to sales
4. Performance Tracking & Optimization
Track and report on campaign and event performance: Leads generated
Meetings booked
Pipeline created
Analyze ROI and continuously optimize campaigns and channel mix
5. Cross-Functional Collaboration
Work closely with: Product Marketing (messaging & GTM alignment)
Sales (account targeting, follow-ups, deal support)
Content team (campaign assets and collateral)
Required Qualifications
4–7+ years of experience in B2B, B2C marketing, demand generation, or event marketing
Proven experience managing integrated campaigns and industry events
Experience in enterprise or deep-tech environments (robotics, hardware, AI, platform)
Strong project management skills with the ability to manage multiple campaigns simultaneously
Data-driven mindset with experience tracking performance and optimizing ROI
Excellent communication and cross-functional collaboration skills
Preferred Qualifications
Experience in robotics, automation, or industrial technology
Familiarity with long enterprise sales cycles and complex buying processes
Experience with Account-Based Marketing (ABM) strategies
Experience working closely with sales teams to drive pipeline
#J-18808-Ljbffr