eCommerce Paid Media Specialist

Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands including Max & Lily, Plank + Beam, and Maxtrix. Since launching over two decades ago, we’ve built multiple sales channels across DTC websites and third-party marketplaces. We’re passionate about designing inspiring, on‑trend furniture that brings customers’ home décor dreams to life. We are seeking a new member to join our e‑Commerce team. Are you ready to be part of something amazing? Role Overview The Paid Media Strategist is responsible for driving revenue growth and advertising efficiency across our e‑commerce portfolio. This role owns campaign execution and optimization across Google, Meta, and additional paid media channels, ensuring performance aligns with business objectives. This is a high‑impact position within a fast‑growing organization where the right person can make a measurable difference in revenue, return on ad spend, and overall marketing effectiveness. Responsibilities Plan, develop, and execute comprehensive paid media strategies across PPC, DSP, STV, and other digital channels Manage and optimize campaigns across Google Ads, Microsoft Ads, Meta (Facebook & Instagram), and other relevant platforms Monitor campaign performance daily and provide structured reporting weekly and monthly through automated dashboards Conduct A/B testing across ad creative, audience segmentation, and bidding strategies to maximize ROI Perform ongoing keyword research, expansion, and optimization Analyze competitor SEM strategies and identify opportunity gaps Manage campaign budgets, forecast spend, and reconcile discrepancies Partner with Brand and Marketing teams to align campaigns with tone, priorities, and strategic initiatives Coordinate with team members managing marketplace advertising (Amazon, Wayfair, etc.) to ensure cohesive channel strategy Maintain strong understanding of emerging advertising technologies, tools, and best practices What Success Looks Like Improved ROAS and revenue contribution across paid channels Structured, data‑backed campaign optimization Efficient budget management with disciplined forecasting Clear reporting and performance transparency Strong cross‑functional alignment between advertising and brand strategy Requirements 4+ years of experience in e‑commerce advertising management Minimum 2 years of hands‑on expertise in: Google Ads / Microsoft Ads (Search & Shopping) Meta (Facebook & Instagram) campaign management Proven experience executing A/B testing and campaign optimization Strong understanding of digital marketing technologies, attribution, targeting, and analytics platforms Demonstrated success optimizing campaign structure and bidding strategies Strong analytical skills including data manipulation and performance analysis Ability to evaluate click‑through rate, conversion performance, spend efficiency, and creative impact Excellent written and verbal communication skills Agency experience welcomed Core Competencies Highly self‑motivated and data‑driven Strong organizational and analytical skills Collaborative and team‑oriented Comfortable managing multiple priorities in a fast‑paced environment Adaptable and solution‑focused Professional and confident communicator Benefits 401(k) matching Dental insurance Employee assistance program Employee discount Flexible schedule Flexible spending account Health insurance Life insurance Vision insurance Paid time off Professional development assistance Work Location On‑site in Charleston, SC (Daniel Island) #J-18808-Ljbffr