
Marketing Rearch Analyst - Marketing Analytics
Sears, Longwood, FL, United States
Marketing Rearch Analyst - Marketing Analytics Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer with almost 2,500 full-line and specialty retail stores in the United States and Canada and the home of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance.
Responsibilities Assists Finance in updating the District Rolling Forecast (DRF) monthly or as needed for forecasting purposes
Updates the Appointment Mix forecast by product, market and month in order to determine adjustments to the monthly DRF updates. Cross-checks outcome against DRF and finance to make sure revenue assumptions are similar
Updates Marketing Update Report weekly along with other associated reports
Creates trend reports for sources, such as In-Store to better determine costs and growth forecasts
Participates in the budgeting process, including creating seasonality, gross close rate and confirmation rate annual trends by product, region and source
Creates and updates monthly and weekly MOR grids for Home Improvement and Parts Direct
Assists in compiling demographic analysis data for strategy
Analyzes results at the geographic level for territory adjustment recommendations
Creates forecasts for market/product expansions or changes based on historical data, including inputting and distributing information on territory changes and mapping the changes
Maintains market/territory definition tables
Qualifications Education Requirements: Bachelor's Level Degree
Years of Related Experience: 3-4 Years
Advanced Excel knowledge
Excellent analytical, organizational and communication skills
Ability to establish own priorities and to work well independently
Good working knowledge of cube based programs, Access and PGP encryption
Good working knowledge of Profit and Loss worksheets (margins, fixed and variable costs)
All your information will be kept confidential according to EEO guidelines.
Sears is an Equal Opportunity /Affirmative Action Employer – Minorities/Veterans/Females/Disabled
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