Integrated Account Manager - Bakersfield, CA

Overview We are seeking an Integrated Account Manager to lead the planning, execution, and optimization of multi-channel media campaigns across digital, broadcast radio, community events, and social media advertising campaigns. This role sits at the center of client relationships, AGM internal programming teams, and external partners—ensuring media strategies are cohesive, effective, and aligned with business objectives of American General Media and AGM Community Partners.
The ideal candidate is both strategic and hands-on, with a strong understanding of how paid, owned, and earned media work together to deliver impactful, integrated campaigns with local businesses in Bakersfield.
Key Responsibilities Client Management & Strategy Serve as the primary day-to-day client contact, building strong trusted relationships, and developing new business each month.
Understand client business goals and translate them into integrated media strategies
Lead client presentations, status meetings, and performance reviews
Proactively identify opportunities for growth, innovation, and optimization
Collect payments on all advertising campaigns and actively oversee accounts receivable reporting

Integrated Media Planning & Execution Collaborate with internal teams (strategy, planning, creative, data, and activation) to develop integrated media plans
Oversee campaign execution across multiple channels, ensuring consistency and alignment
Manage timelines, deliverables, and budgets across all media components
Coordinate with external vendors, publishers, and partners as needed

Performance & Optimization Monitor campaign performance and ensure KPIs are met or exceeded
Analyze results and translate data into actionable insights and recommendations
Prepare clear, compelling reports that demonstrate performance and ROI
Drive ongoing optimization throughout the campaign lifecycle

Collaboration & Leadership Act as the connective tissue between clients and internal AGM staff
Mentor junior team members and contribute to a collaborative team culture
Ensure best practices, processes, and quality standards are consistently followed

Qualifications & Experience 3–6+ years of experience in media, advertising, or marketing (agency or in-house)
Proven experience managing integrated, multi-channel media campaigns
Strong understanding of digital media (programmatic, social, search, video) with exposure to offline channels a plus
Excellent client-facing, communication, and presentation skills
Highly organized with strong project management abilities
Analytical mindset with comfort interpreting data and insights
Ability to manage multiple accounts and priorities in a fast-paced environment
Working Conditions Full-time position with standard office hours, though occasional evenings or weekends may be required for client meetings or events.
Travel is necessary for client visits or industry events.
Benefits Competitive commission structure with a guarantee for the first three months.
Health, dental, and vision insurance.
Retirement savings plan with company match.
Opportunities for professional development and career growth.
Equal Opportunity Employer American General Media is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

#J-18808-Ljbffr