General Virtual Assistant: Social Media, Video Editing & Author Marketing Suppor

Overview Client Background: Self-published children’s book author seeking virtual support to expand digital presence, promote books, and manage outreach to schools, libraries, and events. Marketing and operations are currently handled solely by the client. Weekly Commitment: 5 hours per week to start (trial phase – potential to scale); Flexible schedule; Occasional live calls preferred around 8:00 AM CST. Responsibilities Short-Form Video Editing & Repurposing Edit existing long-form Instagram videos (approx. 1–1:15 minutes) into short-form content Repurpose each long-form video into 1–4 short videos where appropriate Create: 2 short-form videos per week initially Potential increase to 3 per week Optimize videos for platforms such as: Instagram Reels TikTok (or alternative short-form platforms as advised) Improve engagement through: Strong hooks Clean cuts Captions and pacing aligned with short-form trends Take creative initiative while remaining open to client feedback Social Media Content Creation Assist with additional content beyond reels, including: Book promotional posts Carousel posts Event or reading announcements Quotes or excerpts from the book Use existing photos and video assets provided by the client Help conceptualize and design a book promo-style advertisement Ensure content aligns with the client’s emerging brand style Brand guidelines to be inferred initially from past content Brand look to be refined collaboratively over time Outreach & Research (Libraries, Schools & Influencers) Research libraries and schools within the Austin, Texas area Build a contact list including: School administrators Librarians Program or event coordinators Support email outreach using client-provided templates Assist with influencer outreach using an existing template Maintain simple tracking of outreach status and responses Vendor & Event Research Research relevant vendor events, book fairs, or community events Compile a list including: Event cost Location Estimated foot traffic Date and relevance Help client evaluate ROI potential of events Amazon Publishing Support (Research-Based) Conduct high-level research and comparison on: Amazon Seller Central vs Amazon KDP Summarize pros and cons to support the client’s decision-making No publishing execution required initially unless agreed later Tools & Collaboration Video tools may include: CapCut Canva Pro Adobe tools (subject to discussion) Preference for tools that allow: Direct commenting Shared editing or easy revision workflows VA may use client’s Pro accounts where appropriate (case-by-case) Communication via: Slack or chat-based messaging Occasional calls if detailed feedback is needed Required Skills & Experience Proven experience with short-form video editing Understanding of social media trends and engagement strategies Strong attention to detail and storytelling flow Comfortable taking initiative while incorporating feedback Experience supporting creators, authors, or small brands is a plus Organized and reliable in a low-hour, high-impact role Working Hours: 5 hrs a week to start, to scale up if all goes well, Flexible schedule #J-18808-Ljbffr