Senior Associate Director of Digital Strategy, Advancement Communications

Position Summary Click here to apply! The University Advancement (UA) team at Washington University in St. Louis is seeking an experienced, forward-thinking individual to join Advancement Communications as the Senior Associate Director of Digital Strategy. Advancement Communications’ mission is to inspire lifelong engagement and philanthropy through strategic, creative communications in collaboration with advancement and university partners. This person in this role will join a five-person digital strategy team within Advancement Communications and provide expertise and oversight of Advancement’s email marketing tool: Salesforce Marketing Cloud. This position manages ongoing staff training in Marketing Cloud, serves as one of two technical MC leads for the digital strategy team, and proactively develops creative solutions and new business processes that advance centralized management of email campaign design and deployment. This position will also build custom email campaigns and templates that engage WashU alumni, parents, and donors. Job Description Primary Duties & Responsibilities Help manage centralized marketing email oversight; serve on the front lines of technical SFMC troubleshooting with UA users; assist with new SFMC features; help develop SFMC engagement reports to measure results and support list hygiene. Build SFMC emails (custom and templated), manage approval process, and schedule deployment; collaborate with UA partners from concept to deployment to ensure best practices and brand alignment. Develop training documentation for SFMC email builders/users; produce documentation for new Marketing Cloud features; help enforce best practices and university brand/style alignment; monitor ongoing template and design needs. Analyze email engagement across departments and make recommendations for improvement. Develop automations and journeys to streamline communication with specific audience segments. Perform other duties as assigned. Working Conditions Job Location/Working Conditions Normal office environment Ability to travel to various on- and off-campus locations Physical Effort Typically sitting at a desk or table Repetitive wrist, hand or finger movement Equipment Office equipment The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time. Required Qualifications Education: Bachelor’s degree Work Experience: Relevant Experience (5 Years) Preferred Qualifications Demonstrated knowledge of best practices for broadcast email (accessibility standards, mobile optimization, A/B testing, etc.) Strong understanding of the importance of a cohesive and consistent visual brand identity. Prior experience in a higher education or non-profit (especially advancement) communications environment. Skills: AMPscript, Analytical Thinking, Communication, Deadline Management, Detail-Oriented, Digital Trends, Email Marketing Automation, External Partners, HTML Emails, Interact with All Levels of Management, Interpersonal Communication, Interpersonal Relationships, Microsoft Office, Multitasking, Partner Engagement, Project Management, Salesforce Marketing Cloud, Self-Management, Situation Management, Technical Training This position is located in St. Louis, MO and the targeted hiring range for this position is $75,200 – $95,000. Questions For frequently asked questions about the application process, please refer to our External Applicant FAQ. Accommodation If you are unable to use our online application system and would like an accommodation, please emailCandidateQuestions@wustl.eduor call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request. All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. Pre-Employment Screening All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening. Benefits Statement Personal Up to 22 days of vacation, 10 recognized holidays, and sick time. Competitive health insurance packages with priority appointments and lower copays/coinsurance. Take advantage of our free Metro transit U-Pass for eligible employees. WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%. Wellness Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more! Family We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered. WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us. For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/. EEO Statement Washington University in St. Louis is committed to the principles and practices of equal employment opportunity. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, citizenship (where prohibited by federal law), age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information. Apply Click here to apply! #J-18808-Ljbffr