Digital Marketing Manager, Viking and Lynx

Digital Marketing Manager, Viking and Lynx Digital Marketing Manager, Viking and Lynx 1 week ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Description We are seeking a strategic and detail-oriented Digital Marketing Manager to oversee our Viking and Lynx brand websites and Digital Marketing initiatives. This role involves optimizing website performance and managing digital marketing campaigns. Job Type Full-time Description We are seeking a strategic and detail-oriented Digital Marketing Manager to oversee our Viking and Lynx brand websites and Digital Marketing initiatives. This role involves optimizing website performance and managing digital marketing campaigns. Website Management: Oversee website content, SEO, UX/UI improvements, and performance analytics with support from third party web development agency. SEO & SEM Optimization: Improve search rankings and visibility through keyword strategies and paid search campaigns. Analytics & Reporting: Monitor website traffic, user behavior, and campaign performance using tools like Google Analytics. Digital Campaigns: Develop and execute digital marketing strategies, including email marketing, lead nurturing campaigns, and post-purchase campaigns. Cross-Functional Collaboration: Work with IT, sales, and product teams to align digital marketing efforts with business goals. Content Strategy: Ensure engaging and accurate product descriptions, images, and metadata across digital platforms. Requirements Bachelor’s degree in Marketing, Business, IT or a related field. Proven experience in digital marketing, website management, and PIM systems. Strong knowledge of SEO, SEM, and digital analytics tools. Excellent communication and project management skills. Writing skills. Ability to work independently as well as collaboratively within a team. Self-motivated, proactive, and resourceful, with a positive, professional attitude. Advanced experience with applications including MS Excel, PIM applications, Hubspot and/or other CRM platforms. Seniority level Seniority level Entry level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Consumer Goods Referrals increase your chances of interviewing at Viking Range, LLC by 2x Sign in to set job alerts for “Digital Marketing Manager” roles. We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr