Digital Marketing Coordinator

The Digital Marketing Coordinator plays a key role in supporting and executing Fickling & Company’s digital marketing efforts across its Commercial Sales, Residential Sales, and Commercial Property Management divisions. This position has a strong focus on social media strategy and execution, while collaborating closely with the in-house web developer and referral coordinator to ensure consistent branding, integrated campaigns, and measurable digital growth across all business lines. This role is ideal for a creative, organized marketer who understands how to tailor messaging for different audiences while maintaining a cohesive brand presence. This position is in-office. Some short travel to offices in the immediate area required. Key Responsibilities Social Media Strategy & Execution (Primary Focus) Plan, create, schedule, and publish social media content across platforms including Facebook, Instagram, LinkedIn, and others as appropriate Develop and manage monthly social media calendars that support residential listings, commercial listings, property management services, recruiting, and brand awareness Customize messaging and content to align with the distinct goals of each division while maintaining Fickling & Company’s brand standards Monitor engagement, comments, and messages; coordinate responses internally as needed Track social media performance and provide insights, reports, and recommendations for improvement Work closely with the in-house web developer to align social media content with website updates, landing pages, listings, blogs, and digital campaigns Collaborate with the referral coordinator to promote relocation, referral, and partnership initiatives through digital channels Support agents, property managers, and leadership teams with digital promotion requests and campaign coordination Ensure messaging is consistent across residential, commercial, and property management marketing efforts Website, Email & Digital Campaign Support Assist with website content updates, blog publishing, and basic CMS management Support email marketing campaigns for listings, company announcements, referrals, and client communications Coordinate creative assets, copy, and timelines across social, web, and email channels Maintain organized digital asset libraries and ensure brand consistency Reporting & Optimization Monitor key performance indicators (KPIs) for social media and digital campaigns Prepare regular performance reports and summaries for marketing leadership Use analytics and insights to refine content strategy, improve engagement, and increase reach Qualifications Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience) 2–4 years of experience in social media management or digital marketing coordination Strong understanding of major social media platforms and analytics tools Experience working with multiple business units or service lines preferred Familiarity with CMS platforms, email marketing tools, and basic SEO principles Experience with Canva, Adobe, or similar design tools preferred Skills & Attributes Strong writing and copyediting skills with attention to brand voice Highly organized and detail-oriented Creative, proactive, and data-driven Comfortable managing multiple priorities and deadlines Collaborative team player with strong communication skills What We Offer Competitive compensation and benefits - Salary $50K-$60K, PTO, health insurance, 401K Opportunity to work across diverse real estate divisions Collaborative, in-house team environment Growth opportunities within a well-established, respected real estate firm #J-18808-Ljbffr