MPATHIK is a healthcare communications agency driven by the mission to collaborate with patients, medical experts, and advocacy organizations to launch transformative therapies. With a commitment to deep listening, honest communication, and heartfelt marketing, MPATHIK builds impactful campaigns that resonate and inspire. The agency prides itself on making a difference in healthcare through innovative and meaningful strategies.
Role Overview
The Copywriter is an essential member ofourteam,leveragingboth creative and strategic thinking to develop meaningfulcopy andconceptsfor multiple clients and brands.Theyhavea working knowledge ofmarketingandadvertising principlesanda growing understanding of pharmaceuticalmarketing,andapplybothto their work.TheCopywriterwill be able towriteacross a variety of formats,working with care and empathy tocreatematerials that educate and inform patients and caregivers.Theyseekto develop a strategic understanding of theirbrands(product, disease state, audience,market, etc.)and bring creativeideas andsolutions to each project.
The person in this role is skilledat taking direction andguidanceand is adept atexplaining their work tothe internalteamas well asclients. They will be eager for opportunities tolearn andwillengagepositively withthose around them.People whoexcel inthis role are highly empathetic, warm, thoughtful, organized, and excellent communicators.
Responsibilities
ContentDevelopment
Writeacrossformats(digital, print, video, etc.)to create thoughtful, creativecommunicationsthat reflect the brand strategy and project objectives
Workwith medical and editorial teams to gain a comprehensive understanding ofscientific information
Develop clear, compelling, and credible copy, translatingcomplicated scientific information intoaccessibleandaccuratecommunications
Develop innovative,creativeconcepts for brand programs
Understandpharmaceutical regulatory requirements andbe able towork within these confines
Collaborate with designers to deliver work thatconsistentlymeets and exceeds expectations
Regularly presentwork to internaland clientteamsas needed
Preparesubmissions for medical/regulatory approval,includingcompiling referencesandannotatingsubmission pieces
Team
Work withtheinternal team through the content development process to ensure copy meets brand,strategic,and projectgoals
Demonstrateanappreciation for collaboration and partnershipwithteammates
Communicate openly,keepingteam leads apprised ofprogress andbandwidth
Respect timelines and meet deadlines
Personal
Show initiative and the desire to take on new challengesandproactively solveproblems
Navigate projects post-kickoff with support from seniorleadership
Manageyourown time and work across multiple projects
Understand the importance of meeting billable targets and proactively communicateaboutyourworkload
Experience+ Qualifications
2-5yearsof copywriting experience inpharmaceutical marketing
Writing for healthcare professionals as well as patient/caregiveraudiences is preferred
Adept at managing referencing and annotations for complex program communications
Must be able to meet client and agency timelines and flourish in a fast-paced environment
High sense of empathy
Passion forhelpingpatients andcaregivers that drivesexcellent work above industry standards
Exceptional written and communication skills
Mastery in Microsoft Word, PowerPoint, and Adobe Acrobat
Samplesof workthat display an ability to write clear, compellingcopy
Includeconceptual and tactical work that shows creative thinking and technical copywriting abilities
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Copywriter
MPATHIK, Saratoga Springs, NY, USA
Job type: Full Time