
Caboodles Marketing Intern
Pure Fishing, Inc., Atlanta, GA, United States
About Pure Fishing
Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry‑leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world‑class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.
Caboodles Marketing Intern
Job Summary
As a Caboodles Marketing Intern, you’ll gain hands‑on experience working with one of the most iconic brands in the beauty organization space. You’ll support marketing, digital, and product development initiatives while helping the team connect with consumers, grow the brand, and bring new ideas to life. This internship is perfect for someone curious, creative, and excited to learn how a brand evolves from concept to consumer.
What will you do?
Support marketing communications and consumer engagement programs
Assist with brand collaborations and partnership initiatives
Help manage the Caboodles social media calendar and create engaging posts and captions
Respond to social media comments and questions while supporting community engagement
Organize and manage social giveaways
Analyze social media performance and engagement metrics
Evaluate and improve the Caboodles direct‑to‑consumer website experience
Work with digital teams to identify opportunities to increase online sales and customer engagement
Assist with competitive research and consumer insights for future product development
Help develop strategies for upcoming product launches
Research influencers and marketing channels to reach target audiences
What makes you a great catch?
Passion for marketing, business, and the beauty and fashion industries
Positive attitude and high‑energy presence
Strong verbal and written communication skills
Ability to collaborate with cross‑functional teams
Curiosity and eagerness to learn new tools and strategies
Willingness to take on new challenges and apply new knowledge
Why you will love it here
Gain hands‑on experience in marketing, digital strategy, and product development
Work on an iconic beauty brand with real influence on campaigns and ideas
Collaborate with passionate, creative professionals
Opportunity to build valuable skills in social media, branding, and consumer insights
Your work environment
Primarily remote internship with occasional in‑person meetings
Preference for candidates located in the Atlanta, GA area
Collaborative, creative, and fast‑moving environment
Paid internship at $17 per hour
What you will need to succeed
A creative mindset and passion for brand storytelling
Strong organization and time‑management skills
Comfort working independently while collaborating with a team
Curiosity to explore trends in beauty, fashion, and digital marketing
Initiative to bring new ideas and solutions to the table
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