
Social Media Manager
Roots Marketing Agency, New York, NY, United States
Overview This is a full-time hybrid role (3 days in-office, 2 days remote) for a Social Media Manager based in New York, NY.
The Social Media Manager will be responsible for owning and nurturing client relationships while leading the execution of strategic social media initiatives from concept to completion. This role requires both strategic thinking and hands-on execution across all content formats.
Responsibilities Managing and maintaining strong, professional client relationships
Developing, analyzing, and executing comprehensive social media strategies
Creating, editing, and designing high-performing content (video, Reels, TikToks, graphics, carousels)
Scheduling and optimizing content using Social Media Optimization (SMO) tactics
Analyzing performance metrics and adjusting strategy based on data insights
Assisting in the planning, coordination, and execution of all content shoots
Collaborating closely with team members to ensure cohesive brand storytelling and campaign alignment
Qualifications 2–3 years of proven experience in social media marketing and content creation (agency experience preferred)
High Level Canva and Capcut Experience
Strong communication skills with the ability to confidently manage client relationships
Experience developing and implementing data-driven content strategies
Experience with social media strategy for brands
Proficiency in video editing and graphic design
Excellent writing skills for crafting engaging, compelling, and on-brand social media copy
Strong understanding of social media analytics tools and performance tracking
Ability to adapt in a fast-paced environment and manage multiple client accounts simultaneously
Experience assisting in and planning content shoots
Bachelor’s degree in Marketing, Communications, or related field is a plus
Apply Now Here: https://forms.gle/5DWNK8p4G9aUCSgY9
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