Marketing Coordinator

We’re seeking someone full-time to fill a Marketing Coordinator role working from our office in downtown Winter Park, FL.

Activities of a Marketing Coordinator

Assist in developing and executing a social media strategy; create copy, pull images and schedule social media posts

Format blog posts (pull and format images, set up internal linking and SEO)

Assist with website updates including design and updating/maintaining SEO

Create content, design and schedule marketing email campaigns for:

Clients who’ve traveled with us

Clients who have booked a trip but not traveled yet

Leads who contacted us but never booked

Travel agents

Product development; create sample itineraries and specials and maintain by updating pricing for the upcoming season as necessary

Assist in developing and maintaining a referral program

Assist in establishing and maintaining a process for sending gifts to clients

Assist in creating new collateral and presentations for clients and travel agents (printed, webinars, etc.)

Compile a concise “weekly sales update” email based on supplier updates we received over that period

Keep our supplier folders up to date with the latest rate sheets, images, etc.

Maintain contact database in HubSpot and Microsoft Dynamics 365

Please note that other tasks may be assigned to you.

Hard/Soft Skills
Required

Proficient in Microsoft Outlook

Proficient in Microsoft Word

Proficient in Microsoft Excel

Excellent communicator – both written and verbal

Preferred

Experience with WordPress, a blogging and website design platform

Experience with HubSpot, a marketing automation software

Experience with Microsoft Dynamics 365, a customer relationship management software

Experience with Wetu, an online itinerary building software

Understanding of SEO/SEM

Performance Behaviors

Innovative – get creative about how we can engage with and impress our target market

Team-focused – be the person we can rely on to execute strategies that are key to our growth

Methodical – document, organize and improve the processes you are responsible for to ensure accuracy and consistency

Perceptive – marketing is all about getting in front of the right audience at the right time

Offer
Compensation for this position will be between $27,000-$31,200 per year, commensurate with experience. This full‑time position will require you to be in the office Monday to Friday between the hours of 9AM to 6PM.

#J-18808-Ljbffr