Marketing Manager - Center for Prevention & Early Intervention Policy

Job Title: Marketing Manager - Center for Prevention & Early Intervention Policy Location: Tallahassee, FL Regular/Temporary: Regular Full/Part Time: Full-Time Job ID: 62263 Department Center for Prevention and Early Intervention Policy Responsibilities Develops and executes a comprehensive marketing strategy to increase adoption of the Partners for a Healthy Baby curriculum and other Center products and training services. Aligns marketing initiatives with the Center’s strategic goals, revenue targets, and stakeholder engagement priorities. Leads brand management efforts to ensure consistency across digital platforms, publications, trainings, conferences, and outreach materials. Identifies market opportunities, conducts competitor analysis, and evaluates new product positioning strategies. Uses data analytics to assess marketing effectiveness and inform strategic adjustments. Designs targeted marketing campaigns for curriculum subscriptions, digital licensing, virtual and onsite trainings, and specialized courses (e.g., breastfeeding counselor training). Develops promotional strategies for national conferences, webinars, and partnership initiatives. Coordinates exhibit presence, sponsorship materials, and conference marketing efforts. Serves on the Center’s senior management team as determined by the Director. Participates in strategic planning and key organizational initiatives. Develops and maintains collaborative partnerships across the University and with external agencies, national organizations, and community partners. Assumes delegated authority to recommend and implement policies within area of responsibility. Conducts market research and audience analysis to support product development and outreach strategies. Compiles and reports marketing metrics and performance data. Manage assigned marketing budgets, including advertising, media production, and promotional expenditures. Ensures compliance with federal, state, and University regulations related to communications and marketing activities. Other duties as assigned. Qualifications Bachelor’s degree and four years of experience related to media, communications, and/or marketing services; or a high school diploma/equivalent and eight years of related experience. (Note: a combination of post high school education and experience equal to eight years.) Preferred Qualifications Experience developing and implementing integrated marketing campaigns across digital, print, and social media platforms. Experience with email marketing platforms (e.g., Mailchimp, Constant Contact) and marketing automation tools. Proficiency in marketing analytics tools such as Google Analytics or similar platforms to measure campaign performance. Experience creating marketing materials, including newsletters, social media graphics, brochures, and promotional content. Demonstrated ability to develop marketing strategies that increase program enrollment, product sales, or training participation. Experience working in higher education, nonprofit, public health, or government settings. Knowledge of accessibility standards and comprehensive marketing practices. Experience managing marketing budgets and tracking return on investment (ROI). Familiarity with graphic design tools such as Canva, Adobe Creative Suite, or similar software. University Information One of the nation's elite research universities, Florida State University preserves, expands, and disseminates knowledge in the sciences, technology, arts, humanities, and professions, while embracing a philosophy of learning strongly rooted in the traditions of the liberal arts and critical thinking. Founded in 1851, Florida State University is the oldest continuous site of higher education in Florida. FSU is a community steeped in tradition that fosters research and encourages creativity. At FSU, there’s the excitement of being part of a vibrant academic and professional community, surrounded by people whose ideas are shaping tomorrow’s news! Learn more about our university and campuses. FSU Total Rewards FSU offers a robust Total Rewards package. Visit our website to learn more about our Compensation, Benefits, Wellness, Recognition, and Employee Development programs. Use our interactive tool to calculate Total Compensation options based on potential salary, benefits and retirement contributions, earned leave, and other employment-related perks. How To Apply If qualified and interested in a specific job opening as advertised, apply to Florida State University at https://jobs.fsu.edu. If you are a current FSU employee, apply via myFSU > Self Service. Applicants are required to complete the online application with all applicable information. Applications must include all work history up to ten years, and education details even if attaching a resume. Considerations This is an A&P position. This position requires successful completion of a criminal history background check. Equal Employment Opportunity FSU is an Equal Employment Opportunity Employer. #J-18808-Ljbffr