Digital Sales & Marketing Manager at Pet Awesome Glendora, CA

Digital Sales & Marketing Manager job at Pet Awesome – Glendora, CA
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Role Code: 8qMY5NZ4

Key Responsibilities

Core Function Development: Hire key personnel, build and operationalize the Sales & Marketing function to Generate revenue from new and existing markets and customers to maximize long term profit.

Knowledge Capture: Capture and codify tacit know-how ensuring comprehensive knowledge transfer and retention within the company, allowing repeatable and scalable training, expectations, execution and eliminating key-person risk.

System Development: Build, manage, and continuously improve and integrate project deliverables into business systems to maximize business output vs a given resource input through the integration of people, technology, processes, procedures and automations.

Market Pursuit: Identify, prioritize, position and exploit market, audience, channel & partnerships to maximize total profitability across highest yielding opportunities, including: Shopify, Amazon & social media, influencer collaborations, etc.

Brand/Positioning: Craft, optimize, position and safeguard a compelling offer, attractive messaging and identity that resonates with target customers, enhancing trust and pricing power across digital and physical touchpoints including: Landing pages, packaging, brochures, paid media, etc.

Lead & Sales Generation: Find, reach, attract, engage, inform, persuade, nurture and convert leads and customers into new and repeat buyers to maximise long-term profitability across digital advertising platforms including: Amazon, Meta, Google, Tiktok, Youtube, Pinterest, etc.

Customer Success: Expand the customer base and its lifetime value through the optimization of experience, retention, and monetisation—with an emphasis on driving repeat purchases, referrals, cross-sell, up-sell, and positive ratings and reviews.

Requirements
Mandatory:

Experience/Background:

3+ years – DTC Profit Accountability: You owned the levers that drive profitability and reported on profit metrics—not just ROAS—adjusting strategy to stay profitable.

3+ years – Leadership: Hired, coached, and performance-managed >5 roles across ≥3 disciplines (e.g., media buying, creative, CRO, etc.). Set KPIs/OKRs and ran review cadences.

2+ years – Paid Media Buying (Hands-On): Planned, launched, optimized, and scaled profitable campaigns with Meta plus at least one of the following platforms: Google, TikTok, YouTube, Pinterest, or Amazon for cumulative 2+ years of experience.

Core Function Build: Stood up a core business function from scratch and scaled it to a working team of 5 or more people/partners, put the basic stack, KPIs, and SOPs in place, and made it run without you as the single point of failure.

2+ years cumulative in ≥ 2 areas – Cross-Functional Expertise:

Biz Ops / Systems Design / Process & SOP Documentation

Performance & KPI-OKR / Product / Program / Project / Change Management

Procurement / Logistics / Manufacturing Operations

Data Analytics / Engineering / Programming

Legal / HR / Finance

1+ year - LLM Usage: Utilized any LLM model: Chat GPT, Gemini, etc. in real business contexts applied to any of the Mandatory Experience/Background areas listed above.

Preferred:

Experience/Background:

1+ year - Remote Startup Experience: Led and managed a small team remotely in a Amazon Marketplace Management: Product listings, launches, PPC campaigns, etc.

International E-commerce Expansion: Launched in at least one developed market (US, CA, UK, EU, AU)

Influencer/UGC Programs: Built and maintained a structured partnership program with social media influencers or content creators.

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