Marketing Event Coordinator

About the Company

We have been in business for over 35 years. HVAC Distributors is committed to providing a competitive compensation program, an annual incentive program, a full benefit package starting the first of the month following 30 days of employment, a 401k Program with match, and state-of-the-art technology. We offer growth opportunities and have been recognized as one of the Best Places to Work in PA for 2023, 2024 & 2025.

About the Role

Accountable for the planning, execution, and effectiveness of company events, this role involves coordinating various aspects of events, sales support, training support, and marketing initiatives.

Responsibilities

Events:

• Accountable for the planning, execution, and effectiveness of company events.
• Research venues and vendors and select based on their fit, quality, and cost.
• Establish and maintain relationships with event vendors, food service providers, and venue contacts.
• Plan all event details and aspects, including location, timing, content, and target attendees with input from company stakeholders.
• Coordinate vendor payments and ensure invoicing of any event fees due from attendees.
• Responsible for establishing event budgets with manager and then managing to meet or beat budget.
• Coordinate and oversee all event operations including set-up, execution, and tear-down.
• Analyze and evaluate event feedback and results, provide recommendations for improvement to all sponsor stakeholders.
• Attends and assists at company events within our entire footprint at the direction of the Marketing Manager.

Sales Support:

• Coordinates event venues, outside event speakers, and catering.
• Create the sales events in the Event Management Software and track through Sales Force.
• Create corresponding event campaigns and monitor/maintain/measure event RSVPs in Salesforce.
• Coordinate manufacturer factory tours, product expos, and other off-site training registrations and travel arrangements for Associates and Customers.
• Coordinate internal Sales Blitzes.

• Training Support:
• Coordinate off-site training locations, outside trainers, and catering.
• Create the training events in the Event Management Software and track through Sales Force.
• Create corresponding training campaigns and maintain training RSVPs in Salesforce.
• Update and maintain training certification process in Salesforce and Eclipse.
• Maintain Training Video Library on website.

Marketing:

• Utilize our Event Management Software to create digital content to promote both Events and Trainings; manage the Events in the Software and/or Sales Force.
• Create Sales Force Campaigns to assemble invitee lists which are then tracked in the Event Management Software.
• Utilize Salesforce marketing automation to invite attendees and automate registrations and responses into the Event Management Software.
• Utilize Sales Force reporting and dashboards to provide real-time updates regarding Event activities and status.
• Develop content for and design event materials for advertising and promoting events and training which may include: Flyers, Web Sites, and/or Email templates.

Qualifications

• Bachelor's degree (B. A.) from four-year college or university.
• 5 years’ marketing experience.
• Experience in event planning or event coordination in a corporate environment.
• Must be able to travel 20% annually, includes some overnight travel.

Required Skills

• Event planning and coordination.
• Strong communication and interpersonal skills.
• Proficiency in Event Management Software and Salesforce.
• Ability to manage multiple projects simultaneously.

Preferred Skills

• Experience in digital marketing.
• Knowledge of marketing automation tools.
• Creative design skills for event materials.

Pay range and compensation package

Competitive compensation program with an annual incentive program and a full benefit package starting the first of the month following 30 days of employment.

Equal Opportunity Statement

HVAC Distributors is committed to diversity and inclusivity in the workplace.