Director of Marketing - Auction & Antiques Industry

Company Description

The Ahlers Group is a family of closely affiliated companies specializing in fine art, antiques, jewelry, decorative arts, and estate services. Our brands include Ahlers & Ogletree Auction Gallery, Peachtree Battle Estate Sales, Atlanta Auction Gallery, Peachtree Battle Antiques & Interiors, and Black Bear Antiques. Together, we serve private collectors, institutions, estates, and design professionals through live and online auctions, private sales, in-home estate sales, our two brick and mortar store locations, and various curated events.

Position Summary

The Director of Marketing is a senior leadership role responsible for overseeing all print and digital marketing for five Ahlers Group companies. This position requires a seasoned, strategic marketer with a refined luxury sensibility, strong digital and SEO expertise, and experience managing multi-channel campaigns in a high-end and/or auction environment. This position will report directly to the President/CEO.

The role combines strategic planning, hands-on execution, and leadership, and includes managing internal staff and external vendors. The Director of Marketing will also represent the company publicly at auctions, previews, galas, art fairs, and industry events.

Key Responsibilities

Marketing Strategy, Leadership & Execution

• Develop and execute comprehensive marketing strategies aligned with company goals across all Ahlers Group brands
• Ensure brand consistency, tone, and visual standards across print, digital, and social platforms
• Collaborate directly with executive leadership on marketing priorities, budgets, and performance goals
• Manage and mentor a growing marketing staff and interns
• Coordinate with internal specialists, consignments and operations teams, and external creative partners
• Conceptualize and create digital ads, direct mail, email campaigns, signage, and promotional materials

Digital Marketing & SEO

• Lead and implement SEO strategy to increase organic visibility, traffic, bidder registrations, and consignments
• Oversee and create website content, analytics, paid search, paid social, and email marketing campaigns
• Define and oversee social media strategy across platforms, including content planning, campaign development, audience growth, and performance analysis, while delegating some day-to-day content execution.
• Manage performance tracking, reporting, and ongoing optimization across all digital channels
• Ensure best practices for content, keyword strategy, and digital user experience

Brand Management & Representation

• Plan and manage marketing for auctions, previews, private viewings, and client events
• Represent the company at galas, art fairs, and industry functions, building relationships and reinforcing brand presence
• Support public relations efforts, media outreach, and brand storytelling initiatives

Analytics & Performance Tracking

• Analyze campaign performance and audience data to guide strategy and maximize ROI
• Present regular performance summaries and recommendations to leadership
• Monitor market trends, competitor activity, and emerging opportunities in luxury marketing

Qualifications

• Minimum 7–10 years of progressive marketing leadership experience, with demonstrated responsibility for strategy, execution, and performance oversight
• Hands-on experience creating, managing, and optimizing Google Ads / AdWords accounts, including keyword research, bid strategy, audience targeting, conversion tracking, and performance reporting
• Proven expertise in SEO strategy and keyword development, particularly within niche or high-value markets
• Direct experience marketing within the auction, fine art, antiques, jewelry, luxury goods, or closely related high-end sectors - strong familiarity with collector audiences and consignor acquisition strategies a plus
• Demonstrated ability to build and execute auction or event-driven marketing campaigns with measurable results (registrations, bidder acquisition, consignments, revenue growth)
• Deep understanding of digital ecosystems including Google Analytics, Meta advertising, email automation platforms, and CRM integration
• Strong command of brand positioning within a luxury environment - ability to maintain elevated presentation across print, digital, and in-person channels
• Experience managing internal marketing staff and external creative vendors
• Excellent written and verbal communication skills, with the polish required to represent a high-end brand publicly
• Bachelor’s degree required; advanced degree or industry certifications (Google Ads, Analytics, etc.) preferred

Why join The Ahlers Group?

• Leadership role within a respected, established auction group
• Opportunity to shape and elevate a luxury brand across multiple platforms
• Dynamic mix of strategic, creative, and client-facing responsibilities
• Competitive compensation commensurate with experience

How to apply

Please submit a résumé and cover letter outlining relevant experience and interest in the role to Elizabeth@AandOauctions.com