Media Buyer Job at 3 Little Birds Interactive in San Francisco

UPFIZZ is a social-centric media company with a collection of premium websites in the social, humor, and entertainment category. Millions of people come to UPFIZZ every month to discover the best of the web's relevant content. We connect brands with the current swell of the social mainstream by creating engaging and timely content. Our creative teams create new viral content daily that targets audiences in over 12 countries. Our goal is to create media, content and spaces that allow us to stay curious and feel alive. We are a small start-up with mainstream media attention. We had over 15 million impressions last month. We offer an exciting ground-floor opportunity to work under a highly experienced media team at a fast-growing company that is funded and profitable. Who are we looking for? We are searching for a highly talented, experienced, ambitious, entrepreneurial-minded Facebook Advertising & Display Marketing Manager to join our highly agile team to help market our content. The successful candidate must demonstrate a proven track record of managing large scale Facebook Advertising campaigns, Online Ad Networks, Exchanges, and direct media buys focused on CPA & ROI. The role requires a savvy marketer who can roll up his/her sleeves to take new content ideas from concept and dry test, to launch and scale with limitless ad budgets. The role requires an entrepreneurial spirit who can research, negotiate, recommend, set up and launch new display channels and partnerships. The candidate must be able to manage multiple projects in a fast paced, dynamic professional environment. Only individuals who are detail-oriented ambitious, creative, able to think outside of the box, continually challenged to grow their skills, and want to have a direct impact on the success of the company, and aren’t afraid to step outside of their comfort zone need apply. Job Description What will you be doing? Buy digital media using major media sources, including but not limited to Facebook Advertising, Native Advertising, Google Display Manage, report, analyze, optimize & grow existing Facebook Advertising & Native Ad display campaigns Create New Content Headlines and Ideas for Copy Team to Create Research, evaluate, recommend, negotiate, launch, test, optimize, and scale new ad networks, real time bidding (RTB) platforms & direct media placements Optimize campaigns through new ad targeting, placements, other implementations, etc., evolving our tactics employed to capitalize on changing industry trends Oversee and improve processes and systems for our display user acquisition process Continuously optimize and test new ad creative and landing pages. Build a formal plan to do so Be at the cutting edge of direct response online marketing with an abundance of resources and budgets Optimization of campaign click-thru rates, conversion rates, and bid management Create KPI’s and Track As Much Data As Possible Creating ads and various other images using Adobe Photoshop Qualifications Desired Skills & Experience: Experience acquiring users through Google AdWords, Facebook, Bing Ads, 2nd tier search, PPC/CPV, Facebook Power Editor, Facebook Ad Manager, Adservers, email, mobile ad networks, native advertising, performance based display ad networks and direct media buys Expertise in RTB working with DSPs, SSPs, ad exchanges, ad servers, ad networks & aggregators, and creative formats Experience in testing and optimizing display ad creative Experience with optimizing landing pages for conversions Experience setting up A/B split tests and Multi variant testing Strong communication, oral and written skills Strong copy writing skills Strong creative skills, come up with ad concepts and work with designer to bring to life Experience in the industry is a plus (New Media, Blogging, Advertising) Knowledge of web site conversion metrics, including CPM, CTR, CTL, CPC, CPL, CPA Exceptional analytic and strategic thinking skills Experience arbitraging CPM/CPC costs to meet CPA/CPI/CPS targets A ‘hacker’ mentality, i.e. a proven history of making things happen with limited resources and in a timely fashion Proven track record of achieving targets and increasing revenue towards the defined Key Performance Indicators (KPIs) Basic familiarity with SQL and/or Excel, familiarity with pivot tables preferred Qwaya, AdEspresso and DoubleClick, Compete and Hitwise Working knowledge of the affiliate marketing industry Impeccable organizational skills and attention to detail Ability to multitask effectively and manage timelines Comfortable dealing with unexpected situations and requests Strong quantitative and analytical skills International experience – highly recommended Searching the Internet for images & content for the companies advertising pages Must be able to handle non-traditional work hours Must be comfortable learning new skills Must have a positive and outgoing attitude Fluency in mathematical concepts relevant to media planning and purchasing Ability to thrive working cross-functionally with internal and external stakeholders Excellent project management skills Location: We are seeking someone who will work full-time out of our new downtown San Francisco, CA office. To apply: Please send your resume, and a cover letter that explains your experience in any of the following: Additional Information All your information will be kept confidential according to EEO guidelines. Job Location #J-18808-Ljbffr In Summary: UpFIZZ is a social-centric media company with a collection of premium websites in the social, humor, and entertainment category . The successful candidate must demonstrate a proven track record of managing large scale Facebook Advertising campaigns, Online Ad Networks, Exchanges, and direct media buys focused on CPA & ROI . The role requires a savvy marketer who can roll up his/her sleeves to take new content ideas from concept and dry test, to launch and scale with limitless ad budgets . En Español: UPFIZZ es una compañía de medios centrada en la sociedad con una colección de sitios web premium en la categoría social, humor y entretenimiento. Millones de personas vienen a UPFizZ cada mes para descubrir lo mejor del contenido relevante de la web. Conectamos las marcas con el auge actual de la corriente principal social mediante la creación de contenido atractivo y oportuno. Nuestros equipos creativos crean nuevos contenidos virales diariamente que se dirigen a audiencias en más de 12 países. El candidato debe ser capaz de administrar múltiples proyectos en un entorno profesional rápido y dinámico. Sólo las personas que son ambiciosas, creativas, orientadas al detalle, capaces de pensar fuera de la caja, contínuamente desafiadas para desarrollar sus habilidades, y quieren tener un impacto directo en el éxito de la empresa, y no tienen miedo de salir de su zona de confort deben aplicar. Descripción del trabajo ¿Qué vas a hacer? Comprar medios digitales utilizando grandes fuentes de comunicación, incluyendo pero no limitado a Facebook Advertising, Native Advertisings, Google Display Manage, reportar, analizar, optimizar y aumentar las campañas existentes de Facebook Ads & Natives Crear nuevos titulares de contenido e ideas para el equipo de copia para crear investigación, evaluar, recomendar, negociar, lanzar, probar, optimizar y colocar nuevas anuncios, plataformas de publicidad (RTB) Construir un plan formal para hacerlo Estar a la vanguardia del marketing en línea de respuesta directa con una abundancia de recursos y presupuestos Optimización de las tasas de clics por medio de campañas, tarifas de conversión y gestión de ofertas Crear KPIs y rastrear tantos datos como sea posible Creación de anuncios e imágenes diferentes utilizando Adobe Photoshop Qualifications Desired Skills & Experience: Experiencia en adquirir usuarios a través de Google AdWords, Facebook, Bing Ads, búsqueda de segundo nivel, PPC/CPV, Power Editor de Facebook, Facebook Ad Manager, Adservers, correo electrónico, redes publicitarias móviles, publicidad nativa, redes de visualización basadas en rendimiento y compras de medios directos Experimentación en RTB trabajando con DSPs, SSPs, intercambios publicitarios, servidores de publicidad, agregaciones de red y formatos de prueba experiencia en pruebas creativas y exhibición de habilidades creativas Experiencia optimizando el aterrizaje de páginas APC / IPSC. Un historial comprobado de hacer que las cosas sucedieran con recursos limitados y en una forma oportuna Una trayectoria probada de lograr objetivos y aumentar los ingresos hacia los indicadores clave de rendimiento definidos (KPI) Conocimiento básico de SQL y/o Excel, familiaridad con tablas pivotadas preferidas Qwaya, AdEspresso y DoubleClick, Competir y Hitwise conocimientos de trabajo de la industria del marketing de afiliación Habilidades organizativas impecables y atención al detalle Capacidad para multitarea eficazmente y gestionar cronogramas El manejo cómodo de situaciones e solicitudes inesperadas Experiencia cuantitativa y analítica fuerte Recomendado Buscar en Internet imágenes y contenido muy alto para las páginas publicitarias de empresas Debe ser capaz de manejar horas de trabajo no tradicionales Estar cómodo Aprendiendo nuevas habilidades Deben tener una actitud positiva y saliente Fluidez en conceptos matemáticos Reactivación y búsqueda de medios de comunicación Abilidad para prosperar y trabajar plenamente con el diseño externo Cualquier persona que tenga una experiencia laboral adecuada En nuestra oficina de San Francisco.