Product Marketing Manager, Ads Job at Roblox in San Mateo

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. Roblox is seeking a Product Marketing Manager for our Ads and Brands product team. As the PMM, you will partner closely with the product owners for our advertising products that allow brand advertisers to reach the next generation on Roblox and our community of developers to earn from publishing ads. You will be a core part of leading the strategy and go-to-market execution for these solutions while working closely with our Brand Partnerships team that interfaces with our brand and agency partners. You will be instrumental in crafting and driving a winning strategy for Roblox's advertising ambitions, significantly contributing to the company's growth and market leadership. You Will: Lead the launch process and drive the go-to-market (GTM) strategy, messaging, content creation and positioning for Ads and Brands Group products and policies. Develop compelling, evergreen product content that educates and inspires brands to advertise on our platform across our business-focused channels, sales enablement materials and industry events. Stay on the pulse of the marketing and advertising industry and nurture and develop our marketing and advertising industry partnerships. Track, analyze, and report on marketing campaigns and content performance, providing insights and recommendations for optimization. Foster deep cross-collaboration between Brand Partnerships, Engineering, Product Management, Product Marketing, Integrated Marketing, Communications, Events and Creative teams. Become a trusted advisor to these teams. Report to the Director of Product and Business Marketing You Have: 6+ years product marketing experience with a global technology and advertising platform, with a preference for experience in advertising, commerce and selling to large brand advertisers. Deep experience partnering with sales teams from leading product education and objection handling to gathering actionable product insights from our sales team and end customer. Proficient in messaging, positioning and marketing/content strategy for a large brand and agency audience. Collaborative, perpetually curious with an extremely high-level of customer focus. Experience leading omnichannel marketing strategies. Experience driving deep internal partnerships, cross-functional alignment and working with stakeholders at all levels. Ability to identify gaps and opportunities and influence relevant teams and executive leadership to reach resolution. Experience presenting at all levels of the organization, including executive leadership. Passionate about supporting new business models and building an advertising business. For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page. Annual Salary Range $217,130 — $263,710 USD Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted). Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process. #J-18808-Ljbffr In Summary: The Product Marketing Manager will lead the go-to-market strategy, messaging, content creation and positioning for Ads and Brands Group products and policies . The PMM will be instrumental in crafting and driving a winning strategy for Roblox's advertising ambitions . The salary range is subject to change and may be modified in the future . En Español: Todos los días, decenas de millones de personas vienen a Roblox para explorar, crear, jugar, aprender y conectarse con amigos en experiencias digitales inmersivas 3D creadas por nuestra comunidad global de desarrolladores y creadores. En Roblox estamos construyendo las herramientas y la plataforma que permitan a nuestra comunidad dar vida a cualquier experiencia que puedan imaginar. Nuestra visión es reimaginar la forma en que la gente se une, desde cualquier lugar del mundo, y en cualquier dispositivo. Estamos en una misión de conectar a mil millón de personas con optimismo y civilidad, y buscando talento increíble para ayudarnos a llegar allí. Una carrera en Roblox significa que trabajarás para moldear el futuro de la interacción humana, resolver desafíos técnicos únicos a escala y ayudar a crear experiencias más seguras y civiles para todos. Como un socio de mercadotecnia de productos para un equipo cercano e administrador de anuncios de marca. Usted será fundamental en la elaboración y conducción de una estrategia ganadora para las ambiciones publicitarias de Roblox, contribuyendo significativamente al crecimiento y liderazgo del mercado de la compañía. Dirigirá el proceso de lanzamiento e impulsará la estrategia Go-to-market (GTM), mensajería, creación de contenido y posicionamiento para los productos y políticas de Ads and Brands Group. Desarrollará un contenido de producto convincente y siempre verde que eduque e inspire a las marcas a anunciar en nuestra plataforma a través de nuestros canales centrados en negocios, materiales de habilitación de ventas y eventos industriales. Manténgase al día con el pulso de la industria de marketing y publicidad y nutra y desarrolle nuestras asociaciones comerciales e industriales . Convertirse en un asesor confiable de estos equipos. Informar al Director de Marketing de Productos y Negocios Usted tiene: 6+ años de experiencia en marketing de productos con una plataforma global de tecnología y publicidad, con preferencia por la experiencia en publicidade, comercio y venta a grandes anunciantes de marca. Profundas experiencias asociándose con los equipos de ventas desde el liderazgo de la educación del producto y manejo de las objeciones para recopilar información práctica sobre los productos de nuestro equipo de venta y cliente final. Experto en mensajería, posicionamiento y estrategia de marketing/contenido para una gran audiencia de marca y agencia. Colaborativo, perpetuamente curioso con un nivel extremadamente alto de atención al cliente. Experiencia liderando estrategias de marketing omnicanal. Por lo tanto, en algunas circunstancias, el salario real podría caer fuera de este rango esperado. Este rango de pago está sujeto a cambios y puede modificarse en el futuro. Todos los empleados a tiempo completo también son elegibles para una compensación por capital y beneficios como se describe en esta página. Rango de Salario Anual $ 217,130 $ 263,710 USD Los roles que están basados en una oficina se encuentran en el lugar el martes, miércoles y jueves, con presencia opcional el lunes y viernes (a menos que se indique lo contrario). Roblox proporciona igualdad de oportunidades de empleo a todos los trabajadores y solicitantes de empleo y prohíbe la discriminación y acoso de cualquier tipo sin importar la raza, color, religión, edad, sexo, origen nacional, discapacidad, genética, estatus protegido veterano, orientación sexual, identidad o expresión de género u otra característica protegida por leyes federales, estatales o locales.