Director of Marketing & Sales
Preserve Life Corp, Douglasville, GA, United States
Benefits
Dental insurance
Health insurance
Vision insurance
Wellness resources
About the Role We are seeking a
dynamic, brand-driven Director of Marketing & Sales
to lead the growth of our
Nutrition Nest , a flagship wellness destination integrating
functional medicine, premium retail, experiential dining, and longevity-focused services .
This role combines
luxury hospitality marketing excellence with strong sales leadership , responsible for building brand awareness, driving revenue, and delivering a world-class guest acquisition and retention strategy.
Key Responsibilities
Brand Strategy & Positioning (Luxury Wellness Focus)
Develop and execute a
premium brand strategy
aligned with a luxury wellness experience
Position the Nutrition Center as a
destination for longevity, nutrition, and lifestyle transformation
Oversee storytelling, content, and visual identity across all channels
Revenue & Sales Leadership (CORE COMPONENT)
Own
top-line revenue growth
across:
Retail (organic products, supplements)
Experiential dining & grab-and-go
Wellness programs, memberships, and consultations
Build and lead a
sales strategy , including:
In-store conversion optimization
Membership and subscription models
Corporate wellness partnerships
Local and regional B2B outreach
Establish
sales KPIs
(conversion rate, average ticket size, customer lifetime value, membership growth)
Partner with operations to ensure
seamless sales-to-service experience
Pre-Opening & Launch Marketing
Lead
go-to-market strategy
for Nutrition Nest opening
Drive
pre-launch buzz, influencer engagement, and community activation
Execute launch campaigns, events, and partnerships to achieve
strong opening revenue targets
Digital & Performance Marketing
Own all
digital channels : website, SEO, paid media, CRM, email, and social
Drive
customer acquisition and retention
using data-driven strategies
Manage agency partners and internal teams to optimize ROI
Guest Experience & Journey Optimization
Design a
luxury guest journey
from discovery → visit → repeat engagement
Collaborate with operations to ensure
brand consistency and premium experience delivery
Implement loyalty and referral programs
Partnerships & Community Building
Build strategic relationships with:
Wellness practitioners and clinics
Fitness studios and luxury lifestyle brands
Corporate clients and local businesses
Drive
events, workshops, and experiential marketing initiatives
Team Leadership & Budget Management
Build and lead a
high-performing marketing and sales team
Manage
marketing budgets, ROI tracking, and reporting
Present performance insights and growth strategies to leadership
Key Performance Indicators (KPIs)
Monthly and annual
revenue growth
Customer acquisition cost (CAC)
vs lifetime value (LTV)
Conversion rates
(foot traffic → purchase)
Average ticket size
and
membership sales
Digital performance (ROAS, engagement, retention)
Brand awareness and community engagement
Qualifications
8–12+ years in
marketing and sales leadership , preferably in:
Luxury hospitality
Wellness, fitness, or lifestyle brands
Premium retail or experiential concepts
Proven track record of
driving revenue growth and brand positioning
Experience with
pre-opening or launching new concepts
(highly preferred)
Strong understanding of
digital marketing and performance analytics
Exceptional leadership, communication, and strategic thinking skills
#J-18808-Ljbffr
Dental insurance
Health insurance
Vision insurance
Wellness resources
About the Role We are seeking a
dynamic, brand-driven Director of Marketing & Sales
to lead the growth of our
Nutrition Nest , a flagship wellness destination integrating
functional medicine, premium retail, experiential dining, and longevity-focused services .
This role combines
luxury hospitality marketing excellence with strong sales leadership , responsible for building brand awareness, driving revenue, and delivering a world-class guest acquisition and retention strategy.
Key Responsibilities
Brand Strategy & Positioning (Luxury Wellness Focus)
Develop and execute a
premium brand strategy
aligned with a luxury wellness experience
Position the Nutrition Center as a
destination for longevity, nutrition, and lifestyle transformation
Oversee storytelling, content, and visual identity across all channels
Revenue & Sales Leadership (CORE COMPONENT)
Own
top-line revenue growth
across:
Retail (organic products, supplements)
Experiential dining & grab-and-go
Wellness programs, memberships, and consultations
Build and lead a
sales strategy , including:
In-store conversion optimization
Membership and subscription models
Corporate wellness partnerships
Local and regional B2B outreach
Establish
sales KPIs
(conversion rate, average ticket size, customer lifetime value, membership growth)
Partner with operations to ensure
seamless sales-to-service experience
Pre-Opening & Launch Marketing
Lead
go-to-market strategy
for Nutrition Nest opening
Drive
pre-launch buzz, influencer engagement, and community activation
Execute launch campaigns, events, and partnerships to achieve
strong opening revenue targets
Digital & Performance Marketing
Own all
digital channels : website, SEO, paid media, CRM, email, and social
Drive
customer acquisition and retention
using data-driven strategies
Manage agency partners and internal teams to optimize ROI
Guest Experience & Journey Optimization
Design a
luxury guest journey
from discovery → visit → repeat engagement
Collaborate with operations to ensure
brand consistency and premium experience delivery
Implement loyalty and referral programs
Partnerships & Community Building
Build strategic relationships with:
Wellness practitioners and clinics
Fitness studios and luxury lifestyle brands
Corporate clients and local businesses
Drive
events, workshops, and experiential marketing initiatives
Team Leadership & Budget Management
Build and lead a
high-performing marketing and sales team
Manage
marketing budgets, ROI tracking, and reporting
Present performance insights and growth strategies to leadership
Key Performance Indicators (KPIs)
Monthly and annual
revenue growth
Customer acquisition cost (CAC)
vs lifetime value (LTV)
Conversion rates
(foot traffic → purchase)
Average ticket size
and
membership sales
Digital performance (ROAS, engagement, retention)
Brand awareness and community engagement
Qualifications
8–12+ years in
marketing and sales leadership , preferably in:
Luxury hospitality
Wellness, fitness, or lifestyle brands
Premium retail or experiential concepts
Proven track record of
driving revenue growth and brand positioning
Experience with
pre-opening or launching new concepts
(highly preferred)
Strong understanding of
digital marketing and performance analytics
Exceptional leadership, communication, and strategic thinking skills
#J-18808-Ljbffr