Marketing Deluxe

Senior Creative Marketing Strategist

Marketing Deluxe, New York, New York, United States, 10261

Job Posting Title

Senior Creative Marketing Strategist

Pay Range


Why Big Fish Games?

Big Fish Games is the home of some of the biggest hit mobile casual games including EverMerge, Gummy Drop!, Cooking Craze, Fairway Solitaire, and many more.

We are curious and constantly seek improvement in all we do because that’s what our business demandsWe operate with good intentions, confidence, and humilityWe welcome diversity of background, thought, and experienceWe listen actively and value each otherWe foster a fun environment that inspires creativity


Big Fish Games is looking for a senior creative marketing strategist with experience in conceptualizing and developing mobile gaming ad creative, to lead the creative strategy and execution for all performance-led assets.

In this role, you will partner closely with the user acquisition, brand and product marketing to build and optimize creative assets that deliver best-in-class KPIs. You will build and manage UA creative frameworks, drive UA creative demand, unlock new growth opportunities through creative improvements and innovations across our casual portfolio.

Reporting into the Director, Creative Services, the ideal candidate has a design background, is a performance oriented, visual thinker and strong creative skills. With your superior communication skills and positive attitude, you will maintain strong partnerships with our interdisciplinary internal teams while maintaining our fast pace and high quality.

Online Portfolio is required.

What You'll Do

Cross functional excellence

Collaborate with our Performance Marketing team and lead the creative team to develop and execute creative strategies that drive acquisition, engagement, and retentionEstablish our marketing design capability, enabling high-performing results, and optimization across performance marketing channels and any and all other digital touchpointsChampion strategic and creative excellence that breaks molds and delivers industry leading creative executionsWork closely with Brand Marketing & Product Marketing, User Acquisition and the Development Teams to deliver high quality assets, create brand consistencyWork with the producers to navigate the complexities and demands of multiple teams with conflicting prioritiesDeliver against critical metrics, provide actionable creative insights, and accurately reflect our brand across all channels and platformsHands-on creation of performance assets while also collaborating with freelancers and creative agencies to deliver impactful creative assets across all touchpointsContinuously seek out opportunities to challenge, improve, and refine our creative execution

Mobile Gaming

Ad Creative Excellence

Keen observer of mobile gaming ad creative ecosystem, competitor landscape and industry knowledgeAble to learn adapt to casual gaming ad trends and innovate in concept and executionDeep knowledge of UA creative best practices and trends across all channelsCreative Testing experience - experiments to test hypotheses and generate insightsDriven by ad creativity but decision making informed by performance dataUnderstanding of digital formats and the ability to overcome limitations whilst thinking outside of the boxCreatively leading the performance marketing/Always On/Conversion and retention creative, working from briefs from the marketing team; This would include paid social, display, programmatic display and CRM ensuring these are strategically and creatively connected to the wider campaign where relevant.

Good Natured And Passionate About People

Down-to-earth with a low ego, driven to design excellenceTeam player and strong collaboratorStrong design aesthetic and portfolio to back it upLevel-headed, optimistic and positive temperament is an absolute must

What We're Looking For

5+ years of Sr. graphic design experience or equivalent3+ years of mobile gaming ad creative concepting and innovationAbility to generate creative solutions and engaging designs quickly, to test and learn.Managing, inspiring and leading a team of creatives and designers.Strong communicator and exceptional ability to take complex information and simplify into easily digestible material.Proficient in copywriting for performance marketing.A solid knowledge of social, paid media, CRM, data and analytics.Ability to juggle multiple projects/ multi-task.Knowledge of the Mobile App ecosystem and User Acquisition ad creation.

Nice to have

Knowledge of Adobe Creative Suite applications (Photoshop, Illustrator, After Effects, etc.).Experience with JIRA and Airtable productivity tools.Excited about gaming and familiar with the process of launching and sustaining games in the marketplace.

Benefits And Beyond

Employees constantly rate Big Fish Games highly for its leadership, flexibility, well-being, diversity and inclusion through quarterly surveys.

FLEX-Forward work environment: Customize the when, where, and how you work while delivering goalsWork-Life: Wellness Friday (half-days), paid time off, parental leave, flexible work policy, studio holiday closure (Enjoy the week between Christmas and New Year!)Wellbeing: Wellness fairs, weekly virtual workout classes, 24/7 access to mental health and wellbeing support, free therapy and counseling sessions for you and your familyWealth Care: 401k matching, flexible spending account (FSA), employee discounts, employee stock purchase programLearn & Grow: LinkedIn Learning subscription, mentorship program, career development, individual development plans, educational assistance on job-related professional developmentCommunity & Fun: Company social events, employee impact groups, company swag, volunteer opportunities

About Big Fish

Building upon our 20-year legacy as a leader in the biggest gaming categories in the world, we are innovating and developing new products within the casual space to add to our extensive portfolio. Big Fish is dedicated to delivering amazing experiences for players to connect, compete and discover play, anywhere and on any device. This means games for broad global audiences in genres that are easy to learn, and difficult to master. Be a part of the team from the start.

Big Fish is part of Pixel United, the free-to-play, mobile-first video games business of Aristocrat Leisure Ltd (ASX: ALL)!

Big Fish Games is an equal opportunity employer. We bring unique talents together to build something special that’s why we welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.


Remote - USA (Job Posting)

Job family


Contract Type


Time Type

Full time


Big Fish Games