TikTok is hiring: Global Product Marketing Manager, Search Ads in New York

Responsibilities About the Team: The Product Solutions and Operations team is responsible for setting the go-to-market strategy for all regions. We partner closely with the product team and regional teams to develop the overall strategic direction and assess key gaps in our product offering. Additionally, unique to this role, you will also serve as the liaison between the monetization team and the user side team, representing advertiser needs and influencing the organic product roadmap. About the role As the Product Marketing Manager for Search Ads, you will be responsible for setting the go-to-market strategy for all regions. You will partner closely with the product team and regional teams to develop the overall strategic direction and assess key gaps in our Search Ads offering. Additionally, you will also serve as the liaison between the monetization team and the user side team, representing advertiser needs and influencing the organic search product roadmap. You will use your experience and technical knowledge working with the Search Ads product team and Shop Ads team to develop the strategy, bring together cross-functional stakeholders to execute your plans and align senior product leadership around those plans. You understand market trends, the competitive landscape, and have experience applying those to positively influence advertisers, agencies, and other cross-functional partners. Key Responsibilities Lead and consolidate market assessment, quantitative analysis and qualitative feedback, represent all regions internally with PM and Engineering teams, and define the go-to-market strategy for TikTok's ever-evolving ads product, with a focus on Search Ads. Partner closely with regional counterparts, sales teams, and other key stakeholders, to deeply understand pain points, form business requirements, and prioritize solutions to influence the direction of product development. Bridge the gap between the monetization team and the user side team, representing advertiser needs and influencing the organic search product roadmap to create a brand-suitable environment for the long‑term success of monetization. This individual must demonstrate a strong understanding of the broader advertising ecosystem as it pertains to Search Ads and the competitive landscape to develop strategic positioning and provide product feedback. You will be instrumental in setting the go‑to‑market strategy by region and ensuring flawless execution and operations against the strategy. Plan and lead the successful adoption of alpha and beta programs for our Search Ads solutions. Communicate the value proposition of new products to all stakeholders and ensure that effective collateral and packages are created. Drive product adoption and usage rates by supporting key market strategy and effective product support. Build an understanding of the most nascent TikTok Search Ads solutions and leverage these products to achieve customer goals. Qualifications Minimum Qualifications Experience in consulting or project management Experience in product marketing or product management in the tech industry Comfort with ambiguity and using a data‑driven approach to establish strategy and priorities Experience launching products globally and core product marketing skills in product positioning, messaging, naming and GTM planning Preferred Qualifications BA/BS degree Ability to manage multiple projects and have a good sense of prioritization to drive the highest impact in the role (partnered with technical stakeholders to represent market requirements) Experience operating in a fast‑paced environment and flexibility to work across multiple time‑zones Entrepreneurial spirit Experience supporting advertising solutions for marketers either at an ad network, platform or as a media buyer on ad platforms About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request. Job Information 【For Pay Transparency】Compensation Description (Annually). The base salary range for this position in the selected city is $115,200 - $220,400 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; Exercising sound judgment. #J-18808-Ljbffr In Summary: The Product Solutions and Operations team is responsible for setting the go-to-market strategy for all regions . You will partner closely with the product team and regional teams to develop the overall strategic direction and assess key gaps in our Search Ads offering . You must demonstrate a strong understanding of the broader advertising ecosystem as it pertains to Search Ads and the competitive landscape . En Español: Responsabilidades sobre el equipo: El equipo de soluciones y operaciones del producto es responsable de establecer la estrategia de entrada al mercado para todas las regiones. Nos asociamos estrechamente con el equipo de productos y los equipos regionales para desarrollar la dirección estratégica general y evaluar las lagunas clave en nuestra oferta de productos. Además, único a este papel, también servirá como el vínculo entre el equipo monetizador y el equipo del lado usuario, representando las necesidades de los anunciantes e influyendo en la hoja de ruta del producto orgánico. Conoce las tendencias del mercado, el panorama competitivo y tiene experiencia en aplicarlas para influir positivamente en los anunciantes, agencias y otros socios interfuncionales. Responsabilidades clave Lidera y consolida la evaluación de mercado, análisis cuantitativo y retroalimentación cualitativa, representa todas las regiones internamente con equipos PM e Ingeniería, y define la estrategia de entrada al mercado del producto publicitario en constante evolución de TikTok, centrándose en Search Ads. Colaborar estrechamente con sus contrapartes regionales, equipos de ventas y otras partes interesadas claves, para comprender profundamente los puntos de dolor, formular requisitos empresariales y priorizar soluciones que influyan en la dirección del desarrollo de su producto. Conectarse entre el equipo de monetización y el lado del usuario, representando las necesidades del anunciante e influyendo en la hoja de ruta de búsqueda orgánica para crear un entorno adecuado a largo plazo para el éxito de la comercialización de productos. Esta estrategia debe proporcionar una comprensión eficaz del sistema operativo de marketing de productos, grupos de negocios y servicios comerciales, así como una mejor comprensión de los objetivos básicos de la aplicación de las políticas de negocio y la plataforma Básico de Venta y Experiencia Tecnológica de Advertising. En TikTok, nuestra misión es inspirar la creatividad y traer alegría. La sede global de TikTok se encuentra en Los Ángeles y Singapur, y también tenemos oficinas en Nueva York, Londres, Dublín, París, Berlín, Dubai, Jakarta, Seúl y Tokio. Por qué unirse a nosotros Inspirando la creativitad es el núcleo de la misión de TikTok. Nuestro producto innovador está construido para ayudar a las personas a expresarse auténticamente, descubrir y conectarse y nuestros equipos globales y diversos lo hacen posible. Juntos, creamos valor para nuestras comunidades, creatividad e alegría - una misión hacia la que trabajamos todos los días. Nos esforzamos por hacer grandes cosas con excelentes personas. Lideramos con curiosidad, humildad y deseo de tener impacto en una empresa tecnológica que crece rápidamente. El reto es crear oportunidades para aprender e innovar como equipo. Somos resilientes y abrazar perspectivas a medida que vienen. Para lograr ese objetivo, nos comprometemos a celebrar nuestras diversas voces y crear un entorno que refleje las muchas comunidades a las que llegamos. Estamos apasionados de esto y esperamos que tú también lo seas. TikTok Accommodation TikTok se compromete a proporcionar alojamientos razonables en nuestros procesos de reclutamiento para candidatos con discapacidad, embarazo, creencias religiosas sinceras o por otras razones protegidas por la ley aplicable. Si necesita ayuda o un alojamiento razonable, póngase en contacto con nosotros en https://tinyurl.com/RA-request. Los empleados también reciben 10 vacaciones pagadas por año, 10 días de enfermedad pagados al año y 17 días de Tiempo Personal Pagado (prorated upon hiring with increasing accruals by tenure). La Compañía se reserva el derecho de modificar o cambiar estos programas de beneficios en cualquier momento, con o sin previo aviso. Para el Condado de Los Ángeles (no incorporada) Candidatos: Se considerarán para empleo a los solicitantes calificados con antecedentes de arresto o condenación de acuerdo con todas las leyes federales, estatales y locales incluyendo la Ordenanza del Condado Fair Chance para Empleadores y la Ley Fair Chance de California.