
Marketing Manager
Passive, San Francisco, CA, United States
About Passive
You’re great at what you do — but finding the next step in your career shouldn’t feel like another job.
Passive is an AI-powered career discovery platform built for professionals who are open to better opportunities but don’t have time to grind through job boards.
Instead of spending hours searching listings, researching companies, and tailoring resumes, Passive removes the friction from career discovery. Users can discover AI-curated opportunities, explore rich company profiles that reveal the real employee experience, tailor their resume instantly, and apply in seconds.
We’re building a new category in career technology — and marketing is a core driver of how we reach and engage our users.
The Role
We’re looking for a Marketing Manager to help execute and scale growth initiatives across channels.
You’ll work directly with our Head of Growth (ex-Smartsheet, ex-InVision) to run experiments, launch campaigns, and help drive user acquisition.
This is a hands‑on, execution‑focused role — ideal for someone who wants to learn from an experienced growth leader while having real ownership over outcomes.
What You’ll Do
Execute Growth Campaigns
Launch and manage marketing initiatives across channels (social, email, partnerships, etc.)
Support user acquisition efforts and growth experiments
Help drive awareness and traffic to Passive
Run Experiments
Test different messaging, channels, and content formats
Measure performance and iterate quickly
Identify what works and double down on it
Support Organic & Content Growth
Work closely with social and content efforts
Help develop campaigns that drive engagement and conversion
Assist with founder‑led and brand storytelling initiatives
Optimize the Funnel
Analyze user behavior and conversion across the funnel
Identify drop-offs and opportunities for improvement
Work with product and growth to improve activation and retention
Collaborate Cross-Functionally
Partner with product, design, and analytics teams
Help ensure marketing efforts align with product experience
Contribute to overall growth strategy
What We’re Looking For
You may be a great fit if you have:
3–6 years of experience in marketing, growth, or a related role
Experience executing campaigns across multiple channels (LinkedIn, Instagram, Reddit)
Strong understanding of digital marketing and user acquisition in the B2C space
Comfort working with data and performance metrics
Ability to move quickly and execute in a startup environment
Bonus if you have
Startup or early‑stage company experience
Experience working in a growth team or performance marketing role
Familiarity with B2C or marketplace products
Experience with content or social‑driven growth
Interest in careers, recruiting, or AI
How You Work
You’re execution-focused and move quickly
You think in terms of experiments and outcomes
You’re comfortable working with ambiguity
You take ownership of your work
You’re eager to learn and improve
Why Join Passive
Work directly with an experienced Head of Growth
Help scale a product building a new category in career tech
Gain exposure to real growth strategy and execution
High ownership, low bureaucracy environment
Remote‑friendly and flexible
Opportunity to grow as the company scales
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