Social Media Manager

We're a growing jewelry + fashion brand with both a retail store and e-commerce presence. Our style is fun, trendy, and creative and we're looking for a Social Media Manager to help us grow our online presence and connect with our audience in fresh, exciting ways. This role blends creativity and analytics with hands-on ownership of social, email, e-commerce, and customer experience across all platforms. You’ll execute social campaigns, plan and create content, manage influencer outreach, direct email marketing, and oversee Shopify e-commerce operations - driving growth through storytelling, strong visuals, and community connection.

Key Responsibilities:
Social Media & Content Creation

Develop and manage a social media strategy aligned with brand tone, marketing goals, and seasonal priorities

Create and manage a monthly content calendar

Design and produce daily content (graphics, Reels, Stories, carousels, photos)

Plan, direct, and assist in content shoots; create mood boards and concepts

Write captions, choose hashtags, and maintain brand voice across platforms

Engage with followers: respond to DMs, comments, and mentions in real-time

Monitor social performance and adjust strategy based on analytics

Influencer & Partnership Management

Identify, contact, and manage influencers, UGC creators, and brand collaborators

Coordinate product gifting, brand campaigns, and partnerships

Track performance of influencer content and campaign ROI

Concept and launch seasonal campaigns across email, web, social, and retail

Manage email marketing in Klaviyo: build automations, campaigns, and audience segments

Collaborate with the design and retail teams for cohesive messaging

Oversee paid ad efforts across Meta, Google, and TikTok (with support or agency as needed)

Analyze digital metrics (traffic, conversions, engagement, sales attribution)

E-commerce & Customer Experience (Shopify)

Manage the Shopify website: upload new products, update content and layout

Print, package, and ship online orders; plug in tracking info

Respond to customer inquiries via phone/email and resolve issues professionally

Track and manage inventory on Shopify; coordinate with retail/wholesale teams

Qualifications:

2-5 years experience in social media, content creation, or brand marketing (retail/fashion/jewelry experience a plus)

Strong writing skills (especially for captions, email, product copy)

Proficiency in Canva, CapCut, Adobe Suite, or similar creative tools

Experience managing Shopify (product uploads, layout, orders, inventory)

Hands-on experience with Klaviyo or similar email platforms

Understanding of influencer marketing, paid ads, and social analytics

Comfortable on set or in-studio during shoots (styling or creative direction a bonus)

Highly organized and self‑motivated; thrives in a fast-paced, collaborative environment

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