Marketing Specialist - #251066

Overview The primary location of this position is the Cullowhee, NC campus. This position is supervised by the Associate Vice Chancellor (AVC) of Auxiliary Enterprises and works closely with the AVC’s direct reports to lead marketing and engagement efforts. Primary Responsibilities Managing the promotional efforts of Auxiliary Enterprises units. Serves as the primary marketing employee for some units, and partners with other units that have existing marketing resources Promoting Auxiliary Enterprises businesses with students, faculty, staff, and the greater community Running campaigns designed to drive sales and engagement, with reportable metrics to show over-time effectiveness Developing and managing methods to assess customer service across units, including “Mystery Shop”-like services and other service-focused efforts Performing surveys to gather customer feedback regarding programs and offerings, and analyzing those data to produce management recommendations Assisting with various assessment and quality control efforts of the unit, reporting on annual goals Working with University partners to interface on events and cross-promotional opportunities Monitoring social media to make operators aware of issues that need to be addressed Hires and supervises student marketing staff and marketing interns Organizing and executing employee recognition efforts and other internal communications on an as-needed basis, at the request of the AVC Performs other duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the mission of Auxiliary Enterprises at WCU. Minimum Qualifications Interested candidates must be legally authorized to work in the United States without the need for employment sponsorship or any other immigration-related assistance. Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions. Preferred Qualifications Four or more years of demonstrated experience in marketing or advertising roles. Experience in a marketing or advertising capacity within a Higher Education institution. Proficiency in basic graphic editing, layout design, and image production, demonstrated through a portfolio or work samples. Proven ability to produce accurate and detailed written content, as evidenced by previous work or writing samples. Familiarity with at least three social media management platforms, with experience in managing campaigns or content across these platforms. Position Details Position Type Permanent Full-Time Number of Hours Per Week Number of Months Per Year 12 Open Date 03/12/2026 Close Date Open Until Filled Special Instructions to Applicants Applicants must apply online in order to be considered. Review of applications will begin immediately and will continue until a candidate has been selected for hire. Please include a cover letter, resume, and a list of references (with complete contact information). Applicants may also provide a link/web address (URL) to an online portfolio of their marketing work as an optional attachment. PLEASE COMPLETE ALL AREAS OF THE APPLICATION. INCOMPLETE APPLICATIONS MAY NOT BE GIVEN CONSIDERATION IN THE REVIEW PROCESS. For questions or additional information, please contact Laura Allison at leallison@email.wcu.edu Background/E-Verify Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Western Carolina University uses E-Verify to confirm employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify . Proper documentation of identity and employability are required at the time of employment. All new employees are required to have listed credentials/degrees verified within 30 days of employment. All new employees who will be teaching are required to provide official transcripts within 30 days of employment. Transcripts should be provided for the highest earned degree and/or the degree which is being used to satisfy credential/qualification requirements. EEO Western Carolina University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; ethnicity; religion; sex; pregnancy; sexual orientation; gender identity or expression; national origin; age; disability; genetic information; political affiliation; National Guard or veteran status, consistent with applicable federal, state and local laws, regulations, and policies, and the policies of The University of North Carolina. Persons with disabilities requiring accommodations in the application and interview process please call (828) 227-7218 or email at jobs@email.wcu.edu. University Safety The Western Carolina University Annual Safety Report is available online at University Annual Safety Report or in hard-copy by request at the office of the Vice Chancellor for Student Affairs, 227 HFR Administration Building, Cullowhee, NC 28723 (828-227-7147) or the Office of University Police, 111 Camp Annex, Cullowhee, NC 28723 (828-227-7301). The report, required of all universities participating in Title IV student financial aid programs, discusses crime statistics, procedures for reporting suspicious or criminal activity, security, police authority, crime prevention strategies, university policies on substance abuse and sexual offenses, workplace violence and fire safety. Required Documents Cover Letter/Letter of Application Resume List of references Optional Documents Portfolio Supplemental Questions Required fields are indicated with an asterisk (*). #J-18808-Ljbffr