Direct Agents is hiring: Influencer Marketing Strategist in New York

Direct Agents is looking for a detail oriented and collaborative Influencer Marketing Strategist to join our team. This role combines sourcing and managing influencer relationships with organizing creative project workflows, ensuring quality and timeliness in campaign execution. You will work closely with the paid media, creative, and design teams to ensure that all deliverables meet client expectations and industry standards. This Part‑Time, NYC based role has a starting rate of $35‑$50 per hour depending on experience with potential for full‑time employment after 3 months. This role is based in our NYC office. You must reside or be willing to relocate within commuting distance. Key Responsibilities Influencer Marketing Source influencers utilizing keywords, competitor insights, and current trends Verify influencers who align with campaign objectives by analyzing various statistics using an influencer statistics and audience authenticity platform Report statistics and present potential influencer partnerships Ideate and collaborate with influencers to create authentic content that resonates with the target audience Draft creator briefs for unique influencer campaigns Keep attention to detail for constant optimization with factors such as hashtags or posting times Engage directly with UGC creators, ensuring a clear understanding of campaign requirements Collaborate with internal design team to provide creators with specific video direction Organize and track video content submissions for client approval, managing revisions as needed Perform quality assurance checks on live posts to ensure accuracy and brand alignment Pull and analyze influencer post performance metrics, collaborating with internal teams to optimize future campaigns based on learnings Compile decks showcasing industry insights, a deeper level of insight into influencer performance, and future opportunities for client presentations Stay updated on the latest industry trends, social media platforms, and top-performing influencer/UGC ads to contribute fresh, creative ideas Marketing Manage and organize project trackers, ensuring alignment with design requests, client feedback, and project status updates Update project hours by task, tracking progress to ensure projects stay within budget, scope, and timeline Collaborate with the design team to implement revisions and oversee quality assurance before delivering final assets to clients. Work with the paid media team to handle creative requests and adapt assets for optimal performance across various platforms. Assist with copywriting and content review to ensure messaging is compelling and aligned with campaign goals. Organize creative files with close attention to detail based on platform specifications, size, and asset types to ensure seamless accessibility and delivery. Oversee project timelines, ensuring all deliverables meet deadlines and client expectations. Prepare presentations for client reviews, showcasing creative performance, trends, and future opportunities. Your Background 1+ years of experience in influencer marketing, social media management, or creative project management. Strong understanding of social media platforms (Instagram, TikTok, YouTube) and influencer/UGC content strategies. Ability to analyze influencer performance data and derive actionable insights. Exceptional organizational and communication skills. Ability to work in a fast‑paced environment and manage multiple projects simultaneously. Familiarity with project management tools and software including (or similar to) Tick, Click Up. Proficiency in Google applications to put together reports, PowerPoints and summaries. A passion for staying on top of industry trends and contributing creative solutions to client challenges. Experience with influencer platforms, is a plus Basic design skills or familiarity with creative software (e.g., Adobe Creative Suite), is a plus Experience in paid media strategy or working with digital marketing teams, is a plus About Direct Agents Direct Agents is not a traditional agency. We are an elite team of builders and operators — growth strategists, media architects, and creative thinkers — who partner with ambitious brands to drive measurable revenue growth. Backed by Kanopy AI, our proprietary intelligence platform, and exclusive partnerships with tech and media platforms, we deliver the kind of unfair advantage that helps clients dominate, not just compete. We operate at the intersection of technology, media, and strategy — where AI meets human expertise to produce outcomes that neither can achieve alone. Our client roster includes brands like Tennis Channel, Marvel, NYSE, Morgan Stanley, Prologis, and DistroKid. What Sets Us Apart Proprietary AI That Actually Works: Kanopy AI is our custom‑built intelligence platform—real‑time campaign optimization, media mix modeling, natural language analytics, and algorithm enrichment that gives our clients (and our sellers) a genuine edge. This isn’t a buzzword; it’s operational. Exclusive Platform Access: Direct partnerships across Google AI Search, Meta, TikTok, Amazon, Freewheel, Teads, Stackadapt and best in class tech and media partners. An Elite, Not Bloated, Team: 100+ operators who move fast, think deeply, and ship work that matters. No layers of bureaucracy. Direct access to senior leadership and the executives building the strategy. AI Integration Across Everything: Claude, ChatGPT, and proprietary AI tools are embedded in our workflows—from data analysis and creative versioning to strategic planning and client intelligence. 7x Crain’s Best Places to Work: A people‑first culture with a 12‑month average time to promotion, a 4‑day workweek, and genuine investment in career development. Certified Minority‑Owned Business: 48% BIPOC representation across the agency, 60% female representation—a team that reflects the diverse markets we serve. Please be aware of fraudulent recruiters and scams. If you move forward in our recruitment process, you will only be contacted by the Direct Agents HR team. If you have questions about the validity of this job posting, please email hrconcerns@directagents.com #J-18808-Ljbffr In Summary: Part‑Time, NYC based role has a starting rate of $35‑$50 per hour depending on experience with potential for full‑time employment after 3 months . This role combines sourcing and managing influencer relationships with organizing creative project workflows, ensuring quality and timeliness in campaign execution . En Español: Direct Agents está buscando un Estrategista de Marketing Influencer orientado al detalle y colaborativo para unirse a nuestro equipo. Este papel combina la búsqueda y gestión de relaciones con influencers con la organización de flujos de trabajo creativos de proyectos, asegurando calidad y puntualidad en la ejecución de campañas. Trabajará estrechamente con los medios pagados, equipos creativos y de diseño para garantizar que todos los resultados cumplan las expectativas del cliente y los estándares de la industria. Los influencers que se alinean con los objetivos de la campaña mediante el análisis de diversas estadísticas utilizando una plataforma de estadísticas de influenciadores y autenticidad del público Informar las estadísticas y presentar posibles asociaciones de influencias Idear y colaborar con los influyentes para crear contenido auténtico que resuene con la audiencia objetivo Breves breves de creador de proyectos para campañas de marketing únicas Presta atención al detalle por optimización constante con factores como hashtags o tiempos de publicación Entra directamente con los creadores de datos de UGC, asegurando una comprensión clara de los requisitos de la Campaña Colaborar con un equipo de diseño interno para proporcionar a los creativos información sobre tipos específicos de vídeo Oportunidades de entrega de mensajes de texto y contenido de video para obtener aprobación, gestionar revisiones según sea necesario Realizar evaluaciones de calidad para asegurar el rendimiento de los proyectos y actualizaciones en línea de trabajo Conforme a los últimos años de desarrollo de los anuncios de negocios y la planificación de clientes. Somos un equipo de élite de constructores y operadores estrategas de crecimiento, arquitectos de medios y pensadores creativos que se asocian con marcas ambiciosas para impulsar el crecimiento medible del ingreso. Respaldados por Kanopy AI, nuestra plataforma de inteligencia propietaria, y asociaciones exclusivas con plataformas tecnológicas y mediáticas, ofrecemos la clase de ventaja injusta que ayuda a los clientes a dominar, no solo competir. Operamos en la intersección de tecnología, medios y estrategia donde IA reúne experiencia humana para producir resultados que ninguno de ellos puede lograr solos. Nuestra lista de clientes incluye marcas como Tennis Channel, TikTok, NYSE, Morgan Stanley, y DistroKid. Acceso directo al liderazgo superior y a los ejecutivos que desarrollan la estrategia. Integración de IA en todo: Claude, ChatGPT y herramientas propias de IA están integradas en nuestros flujos de trabajodesde el análisis de datos y las versiones creativas hasta la planificación estratégica e inteligencia del cliente. 7x Los mejores lugares para trabajar de Crains: Una cultura de primera persona con un tiempo promedio de 12 meses para su promoción, una semana laboral de 4 días y inversiones reales en el desarrollo profesional. Empresas certificadas propiedad de minorías: 48% representación BIPOC en toda la agencia, 60% representación femenina un equipo que refleja los diversos mercados a los que servimos.