Associate Brand Manager

Posting to remain live until at least 04/15/2026

Overview: GrowGeneration is the nation’s largest specialty hydroponic and organic garden center supplier, serving commercial and home growers across the U.S. Our mission is to provide tools, products, and expertise to empower growers at every level. With over 20 locations nationwide and a robust online presence, GrowGeneration is at the forefront of driving growth in hydroponics, Controlled Environment Agriculture (CEA), greenhouse and nursery solutions, and gardening centers.

Position Reports To: Director, Lawn & Garden Operations

Salary Range: $70K-$90K per year / DOQ

Purpose of Position: Supports the execution and day-to-day management of the proprietary brand portfolio. This role focuses on product setup, cross-functional coordination, and performance tracking to ensure successful product launches and ongoing brand support.

Key Responsibilities

• Support execution of brand initiatives, including product launches and updates
• Coordinate with Marketing, Sales, Supply Chain, and Operations to ensure timely and accurate product rollout
• Manage item setup, product data, and system accuracy across internal platforms
• Assist with pricing updates and promotional execution
• Monitor brand performance and prepare regular reports on sales, margins, and inventory trends
• Support market and competitive research to inform brand activities
• Assist with ongoing portfolio maintenance, including product updates and discontinuations
• Other duties as assigned

Requirements

• Bachelor’s degree in Business, Marketing, Supply Chain, or related field highly desired
• 3+ years of experience in brand, category, product management, or related field, Lawn and Garden highly preferred
• Experience influencing P&L performance
• Advanced proficiency in Microsoft Excel and PowerPoint; experience with ERP and planning systems preferred
• Strategic thinking with strong business acumen
• Advanced analytical and problem-solving capabilities
• Strong project management and organizational skills
• Excellent communication and presentation skills

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Compensation includes a salary commensurate with experience, participation in group insurance plans upon eligibility, paid time off, sick leave, parental leave and more. Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, qualifications, and other job-related reasons. We offer a comprehensive benefits package for full-time employees and their dependents that includes:

• Two (2) Medical Plans, with GrowGeneration contributing 80% to employee only coverage and 50% to employee + dependent(s) coverage
• Dental and Vision Plan
• Short & Long-Term Disability
• Company paid Life and AD&D policy
• Voluntary Life and AD&D
• Accident and Critical Illness
• At least ten (10) days of Paid Time Off (PTO) per anniversary year
• Up to ten (10) paid holidays
• Up to six (6) days of Paid Sick Leave, subject to state and local laws
• Retirement Savings Plan (401k)
• Four (4) weeks of company paid Parental Leave

Part-time employees are eligible for up to six (6) days of paid sick leave (subject to state and local laws), two (2) weeks of paid parental leave, and participation in the 401k. Employees that move from part-time to full-time status may receive less than ten (10) PTO days based on their anniversary date. Benefits may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.

Criminal background checks are part of the GrowGeneration hiring process. GrowGeneration is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.